Jeffrey S. Copeland will discuss I'm Published! Now What? as part of the L&L Shares series. Those who are currently writing or have already published a book must face one of the biggest challenges in publishing: creating successful book events, readings and promotions. Although getting published is a wonderful milestone, it is only the first step at the beginning of a long journey. Without an author’s careful preparation and dedication to promoting the book--to building a readership--a book can languish on the shelves.