Google Analytics Training

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July 25, 2014; 9 a.m. – 3 p.m.
CEEE Auditorium (Room 11)

UNI Continuing Education and Special Programs invites faculty and staff to attend Google Analytics Training on Friday, July 25. Converge Consulting will share strategies for recognizing the information and metrics you should be looking at, as well as identifying key benchmarks for moving forward.

Schedule and key training topics

9–10:30 a.m. • Google Analytics 101 (for beginners)

  • Introduction to GA, including Universal Analytics
  • Definitions, understanding Dimensions and Metrics
  • The importance of goals
  • Key report tour and example dashboards

10:30 a.m.–12 p.m. • Google Analytics 201 (for intermediate users)

  • Goals, Funnels, Conversions and Attribution Models
  • Goal Framework: Developing KPIs
  • Campaign Tracking
  • Event Tracking

12–1 p.m. • Lunch Break

  • Hosted by Continuing Education and Special Programs

1–3 p.m. • Google Analytics 301 (for advanced users)

  • Accounts, Properties, Views and Data quality
  • Advanced Segments
  • Google Tag Manager
  • Common Higher Education Examples and Q&A