Publications

Books and Book Chapters

Published

Newsom, Doug, Judy VanSlyke Turk, and Dean Kruckeberg. This Is PR: The Realities of Public Relations. Belmont, Calif.: Wadsworth Publishing Co., 2000. I am co-author of the latest seventh edition of this volume that is one of the three major introductory-level texts in public relations. I also was co-author of the sixth edition (see below).

Kruckeberg, Dean. "Using the Case Study Method in the Classroom." In Learning to Teach: What You Need to Know to Develop a Successful Careeras a Public Relations Educator (2nd ed.), edited by Lynne M. Sallot, 221-233. New York: Public Relations Society of America, 1998.

Kruckeberg, Dean, "Public Relations." In Media Education Assessment Handbook, edited by William G. Christ, 291-318. Hillsdale, N. J.: Lawrence Erlbaum Associates, Inc., 1997.

Kruckeberg, Dean. "Transnational Corporate Ethical Responsibilities." In International Public Relations: A Comparative Analysis, edited by Hugh M. Culbertson and Ni Chen, 81-92. Hillsdale, N. J.: Lawrence Erlbaum Associates, Inc., 1996.

Hazleton, Vincent, and Dean Kruckeberg. "European Public Relations: An Evolving Paradigm." In International Public Relations: A Comparative Analysis, edited by Hugh M. Culbertson and Ni Chen, 367-377. Hillsdale, N. J.: Lawrence Erlbaum Associates, Inc., 1996.

Newsom, Doug, Judy VanSlyke Turk, and Dean Kruckeberg. This Is PR: The Realities of Public Relations. Belmont, Calif.: Wadsworth Publishing Co., 1995. I am co-author of the latest sixth edition of this volume that is one of the three major introductory-level texts in public relations. The fifth edition in the recent past was the best selling textbook in public relations.

Kruckeberg, Dean. "International Journalism Ethics." In Global Journalism: Survey of International Journalism, edited by John C. Merrill. New York: Longman, 1995.

Kruckeberg, Dean, Badran A. Badran, Muhammad I. Ayish, and Ali A. Awad. Case Studies in Public Relations. Al-Ain, United Arab Emirates: United Arab Emirates University Press, 1994.

Kruckeberg, Dean, Badran A. Badran, Muhammad I. Ayish, and Ali A. Awad. Principles of Public Relations. Al-Ain, United Arab Emirates: United Arab Emirates University Press, 1994.

Kruckeberg, Dean. "Professional Profile." In Journalism: A PracticalApproach by F. Todd Goodson and Lori Atkins Goodson, 11-14. Ottawa, Kansas: The Writing Conference, Inc., 1994.

Kruckeberg, Dean. "Public Relations and Community." In Image Und PR: Kann Image Gegenstand Einer Public Relations-Wissenschaft Sein? edited by Wolfgang Armbrecht, Horst Avenarius, and Ulf Zebel, 23-36. Wiesbaden, Germany: Westdeutscher Verlag, 1993.

Kruckeberg, Dean. "Using the Case Study Method in the Classroom." In Learning to Teach: What You Need to Know to Develop a Successful Career as a Public Relations Educator, edited by Judy VanSlyke Turk, 221-233. New York: Public Relations Society of America, 1991.

Ferre', John, and Shirley C. Willihnganz. Public Relations and Ethics: A Bibliography, with a foreword by Dean Kruckeberg, vii-x. Boston: G. K. Hall, 1991.

Kruckeberg, Dean, and Kenneth Starck. Public Relations and Community: A Reconstructed Theory. New York: Praeger, 1988. In 1989, this book won the first annual PRIDE Award in the book category from the Commission on Public Relations of the Speech Communication Association. In 1993 and 1994, special panels of papers have been presented at the national conventions of the Speech Communication Association that have built upon the theory presented in this book.

Published:

Kruckeberg, Dean, and Paluszek, John L. "Significance of the NCA's 'Dialogue on Public Relations Education' Conference." Public Relations Review, 25, no. 1 (Spring 1999): 5-8.

Kruckeberg, Dean. "The Future of PR Education: Some Recommendations." Public Relations Review, 24, no. 2 (Summer 1998): 235-248.

Kruckeberg, Dean.  "Future Reconciliation of Multicultural Perspectives In Public Relations Ethics."  Public Relations Quarterly, 43, no. 1 (Spring 1998):  45-48.

Kruckeberg, Dean.  "Testing Your E.Q.  (Ethical Quotient)."  Public Relations Strategist 3, no. 1 (Spring 1997):  31, 33-35.

Kruckeberg, Dean. "Answering the Mandate for a Global Presence." International Public Relations Review 19, no. 2 (September 1996): 19-23.

Kruckeberg, Dean. "A Global Perspective on Public Relations Ethics: The Middle East." Public Relations Review 22, no. 2 (Summer 1996): 181-189.

Kruckeberg, Dean. "The Challenges for Public Relations in the Era of Globalization." Public Relations Quarterly 40, no. 4 (winter 1995-96): 36-39.

Creedon, Pamela J., Mai Abdul Wahed Al-Khaja, and Dean Kruckeberg. "Public Relations Education and Practice in the United Arab Emirates: A Descriptive Case Study." Public Relations Review 21, no. 1 (spring 1995): 59-76.

Kruckeberg, Dean. "Universal Ethics Code: Both Possible and Feasible." Public Relations Review 19, no. 1 (Spring 1993): 21-31.

Kruckeberg, Dean. "Ethical Decision-Making in Public Relations." International Public Relations Review 15, no. 4 (1992): 32-37. NOTE: This article also was featured and its arguments were condensed in three issues of the professional newsletter PR Reporter Summer 1992.

Kruckeberg, Dean. "Professional Ethical Practices in Public Relations Professional Associations Worldwide: An Exploratory Paper Reporting Preliminary Findings From a Study About Codes of Ethics in National and Regional Public Relations Professional Associations." Perhubungan: Official Journal of The Institute of Public Relations Malaysia (March 28, 1992): 11-23.

Starck, Kenneth, and Dean Kruckeberg. "Mass Communication and the International Challenge." Phi Beta Delta International Review (Fall 1991): 21-31.

Kruckeberg, Dean. "Questions of Ethics in Public Relations." International Public Relations Review 13, no. 2 (1990): 26-33.

Kruckeberg, Dean. "The Need for an International Code of Ethics." Public Relations Review 15, no. 2 (Summer 1989): 6-18. NOTE: This was the lead article in the special "Ethics in Public Relations" issue of Public Relations Review.

Kruckeberg, Dean. "Teaching Beginning Journalism Students to Use Public Record." Journalism Educator (Summer 1986): 43-44.

Kruckeberg, Dean. "The Best and the Brightest." ISPRA News (Iowa School Public Relations Association) (March 1996): 1.

Kruckeberg, Dean. "Success Through Co-Optation." The Partnership (PRSA Educator Section Newsletter for Members and Their Advisory Boards) 1, no. 1 (August 1995): 3-4.

Kruckeberg, Dean. "Notes from the Program Coordinator." PRofessional (Alumni Newspaper of UNI PR Degree Program) 4, no. 3 (Spring 1994): 6.

Kruckeberg, Dean. "International Public Relations Awareness Grows." PR Update(Journal and Newsletter of AEJMC Public Relations Division) 2, no. 3 (July 1993): 1-2.

Kruckeberg, Dean. "Ethical Values Define Public Relations Community." PR Update (Journal and Newsletter of AEJMC Public Relations Division) 2, no. 2 (April 1993): 1-2.

Kruckeberg, Dean. "Commission Direction." PRIDE (Newsletter of SCA Commission on Public Relations) 6, no. 1 (Spring 1993): 1, 3.

Kruckeberg, Dean. "Degree Program Changes To Be Made." PRofessional (Alumni Newspaper of UNI PR Degree Program) 3, no. 2 (Spring 1993): 2.

Kruckeberg, Dean. "A Seminal Book," in Four Reviews of Excellence in Public Relations and Communication Management, 4-7. Chicago: Ragan Communications, Inc., 1993.

Kruckeberg, Dean. "Building on the Past--Moving to the Future." PR Update(Journal and Newsletter of AEJMC Public Relations Division) 2, no. 1(November 1992): 1, 2, 16.

Kruckeberg, Dean. "Graduating? It's Okay to Panic a Little." Forum (National Periodical of the Public Relations Student Society of America) 25, no. 1(Fall 1992): 4.

Kruckeberg, Dean. "Report from Vice Chair." PRIDE (Newsletter of SCA Commission on Public Relations) 5, no. 3 (Fall 1992): 1.

Kruckeberg, Dean. "Report from Vice Chair." PRIDE (Newsletter of SCA Commission on Public Relations) 5, no. 2 (Summer 1992): 1.

Kruckeberg, Dean. "Report from Vice Chair." PRIDE (Newsletter of SCA Commission on Public Relations) 5, no. 1 (Spring 1992): 1.

Kruckeberg, Dean. "Accomplishments Indicate Success of UNI Chapter." PRofessional (Alumni Newspaper of UNI PR Program) (Fall 1991): 2.

Kruckeberg, Dean. "Cheap Tricks Part 2." Area Business Magazine (July/August 1991): 40-41.

Kruckeberg, Dean. "Worldwide Communications to Penetrate Cultural Barriers." Forum (National Periodical of the Public Relations Student Society of America) 23, no. 3 (Summer 1991): 3.

Kruckeberg, Dean. "Cheap Tricks Part 1." Area Business Magazine (March/April 1991): 42-43.

Kruckeberg, Dean. "The Inside 'Kruck.'" Advisor Line (National Publication for PRSSA Faculty and Professional Advisors) (Spring 1991): 2.

Kruckeberg, Dean. "Be a National PRSSA Faculty Advisor." Advisor Line (National Publication for PRSSA Faculty and Professional Advisors) (Spring 1991): 4.

Kruckeberg, Dean. "Lifetime Connection: Why You should Try to Attend PRSSA Conferences." Forum (National Periodical of the Public Relations Student Society of America) 22, no. 3 (Summer 1990): 3.

Kruckeberg, Dean. "Advising is a True Fringe Benefit," Advisor Line (National Publication for PRSSA Faculty and Professional Advisors) (Spring 1990): 4.

Have written many book reviews for professional and scholarly journals throughout the years. I am a member of the book review staff who regularly review books for Public Relations Review as assigned by book review editor Frank Wylie. I usually review three to four books a year.

Have written many other articles for various department publications throughout the years.

Quoted in "What Is Pr's Role in Community Building Today?" in pr reporter, March 2, 1998.  In that issue, also was identified as co-chair of the Commission on Public Relations Education in the article, "Are PR Courses Moving Out of Journalism into Speech Com'n?"

Interviewed about public relations ethics by graduate student and professor via teleconference from Curtin Business School of Curtin University of Technology, Perth, Western Australia, Oct. 15, 1997, as part of professor's efforts to interview international figures in public relations scholarship.

Featured in "Talk From The Top" interview, "Higher Learning:  Today's PR Education," in Public Relations Tactics, September 1997.  This is a monthly interview column featuring leaders in public relations practice and education.

Primary source quoted in article, "1995 Outstanding Educator Award: Preparing for the Century of Public Relations," in Public Relations Journal, October 1995.

Cited two times and a half-page photograph and quotation appear in Avenarius, Horst. Public Relations: Die Grundform Der Gesellschaftlichen Kommunikation. Darmstadt: Wissenschaftliche Buchgesellschaft, 1995.

Primary source quoted in article, "Speech Communication Profs Becoming Major Teachers of PR," in PR Reporter, July 12, 1993.

Quoted in article, "Is PR Degree Valuable? Recruiters, APR Program Not Supportive," PR News, Feb. 8, 1993.

Quoted in article, "Campus Activism Goes Mainstream," Public Relations Journal, January 1993.

Wrote a manuscript for the International Public Relations Association Gold Paper in Education, requested because of my role as a member of the International Commission on Public Relations Education of the International Public Relations Association. The article was used for discussion, and its ideas were integrated into the Paper.

While in India summer 1986, was interviewed by and later was featured in Andhra Bhoomi, the magazine with the largest circulation in the native Telegu language of Andhra Pradesh state in India. Remarks revolved around the transfer of knowledge between the West and the East, focusing on crisis communications, obligations of mass communication researchers and ethics of international public relations.

Dean Kruckeberg, "The Chop Shop Virtual University." Paper presented at the 82^nd Annual Convention of the Association for Education in Journalism and Mass Communication Aug. 7, 1999, in New Orleans.

Dean Kruckeberg, "Overlaying First World Public Relations on Second and Third World Societies." Paper presented at the 82^nd Annual Convention of the Association for Education in Journalism and Mass Communication Aug. 4, 1999, in New Orleans.

Dean Kruckeberg, "A Typology of Ethical Relationships and Dilemmas and an Attempt at their Reconciliation." Paper presented at the 49^th Annual Conference of the International Communication Association May 29, 1999, in San Francisco.

Dean Kruckeberg. "The Need for an Enlarged Vision and Additional Perspectives in the 21^st Century: A Challenge to Existing paradigms." Paper presented at the 84^th national convention of the National Communication Association Nov. 23, 1998, in New York.

Dean Kruckeberg. "Public Relations and its Education: 21^st Century Challenges in Definition, Role and Function." Paper presented at the 84^th national convention of the National Communication Association Nov. 23, 1998, in New York.

Dean Kruckeberg. "A Revisitation of the Concept of Community in Public Relations Practice in the 21^st Century." Paper presented at the 84^th national convention of the National Communication Association Nov. 22, 1998, in New York.

Dean Kruckeberg. "Public Relations and the Travel Industry: Lessons Learned from the Middle East." Presentation of unpublished case study by Badran Badran and Dean Kruckeberg at the 84^th national convention of the National Communication Association Nov. 22, 1998, in New York.

Dean Kruckeberg. "Community-Building Partnerships in Contemporary Society." Paper presented at the 84^th national convention of the National Communication Association Nov. 21, 1998, in New York.

Kenneth Starck and Dean Kruckeberg. "The New Public Relations Community: Where the Global Meets the Local." Paper presented at the 84^th national convention of the National Communication Association Nov. 21, 1998, in New York.

Vincent Hazleton and Dean Kruckeberg. "Numerical Significance: Jacob Cohen, Critical Statistics and Public Relations." Paper presented at the 48^th annual conference of the International Communication Association July 23, 1998, in Jerusalem, Israel.

Dean Kruckeberg.  "Challenges for Public Relations Education in the New Millennium."  Paper presented at the 66th annual convention of the Central States Communication Association April 3, 1998, in Chicago.  Because of a time conflict, UNI colleague Tricia Hansen-Horn presented the paper for me.

Dean Kruckeberg.  "Public Relations as Community:  Embracing Internationalism."  Paper presented at the 83d national convention of the National Communication Association Nov. 21, 1997, in Chicago.

Dean Kruckeberg.  "Multicultural Perspectives in Public Relations Ethics:  An Attempt at Consensus."  Paper presented at the 83rd national convention of the National Communication Association Nov. 20, 1997, in Chicago.

Dean Kruckeberg.  "Application of Public Relations Community Building in Middle East-Arab Culture."  Paper presented at the preconvention conference of the 83rd national convention of the National Communication Association Nov. 19, 1997, in
Chicago.

Dean Kruckeberg.  "Public Relations:  Towards a Global Professionalism." Paper presented at the 80th Annual Convention of the Association for Education in Journalism and Mass Communication Aug. 2, 1997, in Chicago.

Dean Kruckeberg.  "The Role of the Educator in Professional Education."  Paper presented at the 47th Conference of the International Communication Association May 23, 1997, in Montreal, Quebec, Canada.

Kruckeberg, Dean. "The Clash of Ideologies: Is Communitarianism Under Fire in Corporate America?" Paper presented at the 82nd Annual Convention of the Speech Communication Association Nov. 26, 1996, in San Diego, Calif.

Kruckeberg, Dean. "A Review of the Literature and Recommendations for Leadership Styles in Public Relations." Paper presented at the 82nd Annual Convention of the Speech Communication Association Nov. 24, 1996, in San Diego, Calif.

Kruckeberg, Dean. "Thoughts about the New Commission on Public Relations Education." Paper presented at the 82nd Annual Convention of the Speech Communication Association Nov. 24, 1996, in San Diego, Calif.

Kruckeberg, Dean. "Global Public Relations: Regional Paradigmatic Differences--Middle East." Paper presented at the annual conference of the International Communication Association May 25, 1996, in Chicago, Ill.

Kruckeberg, Dean. "Assessing Media Education: Public Relations." Paper presented at the annual convention of the Broadcast Education Association April 13, 1996, in Las Vegas, Nev.

Kruckeberg, Dean. "A Global Perspective on Public Relations Ethics." Paper presented at the annual convention of the Speech Communication Association Nov. 20, 1995, in San Antonio, Texas.

Kruckeberg, Dean. "Assessing Public Relations." Paper presented at the annual convention of the Speech Communication Association Nov. 19, 1995, in San Antonio, Texas.

Kruckeberg, Dean. "Integrating Multicultural/International Experiences into the Public Relations Curriculum." Paper presented at the annual convention of the Speech Communication Association Nov. 18, 1995, in San Antonio, Texas.

Kruckeberg, Dean, and Susan M. Lucarelli, "Globalizing U. S. Public Relations Education," a precis presented to the Educators Section of the Public Relations Society of America Oct. 31, 1995, in Seattle, Wash.

Kruckeberg, Dean. "Public Relations Education and Outcomes Assessment: An Immediate Challenge for Educators." Paper presented at the preconvention workshop preceding the annual convention of the Association for Education in Journalism and Mass Communication Aug. 8, 1995, in Washington, D. C.

Kruckeberg, Dean. "1987 Revisited: Is It Time for a New Look." Paper presented at the annual convention of the International Communication Association May 26, 1995, in Albuquerque, N.M.

Creedon, Pamela J., Mai Abdul Wahed Al-Khaja. "Public Relations Education and Practice in the United Arab Emirates: A Descriptive Case Study." Paper presented at the annual convention of the International Communication Association May 28, 1995, in Albuquerque, N. M.

Kruckeberg, Dean. "Public Relations as Ideology." Paper presented at the annual convention of the Eastern Communication Association April 28, 1995, in Pittsburgh, Penn.

Kruckeberg, Dean. "A Preliminary Identification and Study of Public Relations Models and Their Ethical Implications in Select Internal Public Relations Departments and Public Relations Agencies in the United Arab Emirates." Paper presented at the national convention of the Association for Education in Journalism and Mass Communication Aug. 10, 1994, in Atlanta, Ga.

Newsom, Doug, Bob J. Carrell, and Dean Kruckeberg. "Development Communication As a Public Relations Campaign." Paper presented at the international convention of the Association for the Advancement of Policy, Research and Development in the Third World Nov. 25, 1993, in Cairo, Egypt.

Kruckeberg, Dean. "Hypocrites and Bernays: A Medical Ethics Perspective on the Ethics of Public Relations." Paper presented at the national convention of the Speech Communication Association Fall 1993 in Miami Beach, Florida.

Kruckeberg, Dean. "Applying Theory to the Case Study Course." Paper presented at the national convention of the Speech Communication Association Fall 1993 in Miami Beach, Florida.

Kruckeberg, Dean. "An Examination of Appropriate Ethics and Mutual Responsibilities of Transnational Corporations and Their Host Nations in the Americas." Paper presented at the conference, Communication Between the Americas: Bridging the Gap, April 19, 1993, in Fort Worth, Texas.

Newsom, Doug, Bob J. Carrell, and Dean Kruckeberg. "Some Ethical Responsibility Considerations for Multinational Corporations: Involvement in Development Issues of Their Third World Hosts." Paper presented at the Tenth Annual Intercultural and International Communication Conference Feb. 27, 1993, in Miami, Florida.

Kruckeberg, Dean. "Use of Communication Theories for Active Learning in Case Study Courses." Paper presented at the Mid-Winter Meeting of the Association for Education in Journalism and Mass Communication Dec. 4, 1992, in Washington, D.C.

Kruckeberg, Dean. "European Perspectives in Public Relations." Paper presented at the national convention of the Speech Communication Association Convention Oct. 31, 1992, in Chicago, in the program, International Public Relations: Theory and Practice.

Kruckeberg, Dean. "Public Relations and Community in a World Society." Paper presented at the 2nd Selected Subject Meeting of the Herbert Quandt Communication Circle Jan. 16. through 18, 1992, in Berlin, Germany. Was one of six American scholars invited to attend this program sponsored by the BMW Foundation.

Kruckeberg, Dean. "International Public Relations: A Challenge for Tomorrow's Practitioners and Scholars." Paper presented at the national convention of the Public Relations Society of America Oct. 24, 1992, in Kansas City, Missouri, in the program, Hot Topics: Discussing Current Trends in Public Relations Research.

Kruckeberg, Dean. "A Universal Ethics Code: Both Possible and Feasible." Paper presented at the national convention of the Association for Education in Journalism and Mass Communication Aug. 8, 1992, in Montreal, Quebec, Canada.

Kruckeberg, Dean. "Student-Run Public Relations Agencies: The Good and the Bad." Paper presented at the national convention of the Association for Education in Journalism and Mass Communication Aug. 7, 1992, in Montreal, Quebec, Canada.

Kruckeberg, Dean. "A Theoretical Framework for Community Development." Paper presented at the national convention of the Association for Education in Journalism and Mass Communication Aug. 6, 1992, in Montreal, Quebec, Canada.

Kruckeberg, Dean. "Public Relations and Community in Third World Countries." Paper presented at the International Conference of the Association for the Advancement of Policy, Research and Development in the Third World November 1991 in Nassau, The Bahamas.

Kruckeberg, Dean. "Public Relations Ethics in the Global Community: A Search for Cultural Universals." Paper presented at the International Conference of the Association for the Advancement of Policy, Research and Development in the Third World November 1991 in Nassau, The Bahamas.

Kruckeberg, Dean. "A Methodology for Ethical Decision Making in Public Relations." Paper presented at the national convention of the Speech Communication Association Convention November 1991 in Atlanta, Georgia, in the program, Focus on Abortion: The Role of Public Relations in Guiding Social Discourse.

Kruckeberg, Dean. "Public Relations Education and the Marginal Scholar." Paper presented at the national convention of the Association for Education in Journalism and Mass Communication August 1991 in Boston, Massachusetts, in the program, The Department View of Public Relations Program Development: The Potential and the Possible.

Kruckeberg, Dean. "Ramifications of Recent Soviet Policy on Contemporary Public Relations Practice." Paper presented at the annual conference of the Central States Communication Association spring 1991 in Chicago.

Kruckeberg, Dean. "Public Relations Research and Education Agendas in the 90's: A Non-Position Paper." Paper presented at the national convention of the Speech Communication Association November 1990 in Chicago in the program, Public Relations Research and Education Agendas for the 90's.

Kruckeberg, Dean. "Ethics and Responsibilities of International Corporate Communications." Paper presented at the 17th Conference and General Assembly of the International Association for Mass Communication Research Aug. 26 through 31, 1990, in Bled, State of Slovenia, Yugoslavia.

Kruckeberg, Dean. "Historical Research in Public Relations in the United States." Paper presented at the 17th Conference and General Assembly of the International Association for Mass Communication Research Aug. 26 through 31, 1990, in Bled, State of Slovenia, Yugoslavia.

Kruckeberg, Dean. "Professional Ethical Practices in Public Relations Professional Associations worldwide." Paper presented at the 40^thAnnual Conference of the International Communication Association June 29, 1990, in Dublin, Ireland.

Starck, Kenneth, and Dean Kruckeberg. "Responsibilities of North American Mass Communication Educators to Help Students Learn about Other World Cultures." Paper presented at the Seventh Annual Intercultural and International Communication Conference Feb. 23, 1990, in Miami, Florida.

Kruckeberg, Dean. "Can Professional Ethics Be Learned at the College Level?" Paper presented at UNI CHFA Forum Dec. 13, 1989.

Kruckeberg, Dean. "Questions of Ethics in the Context of Professionalism in Public Relations." Paper presented at the national convention of the Speech Communication Association Nov. 19, 1989, in San Francisco, Calif.

Kruckeberg, Dean. "Opportunities for Latin American Public Relations Practitioners Representing Transnational Corporations to Contribute to the Worldwide Model of Public Relations Theory, Practice and Ethics Within the Milieu of Latin American Culture." Paper presented at the Sixth Annual International Communication Conference Feb. 9, 1989, in Miami, Florida, in the program, Communication Education, Ethics and Responsibilities.

Kruckeberg, Dean. "The Need for a Code of Ethics: An Elaboration and Expansion." Paper presented at the 16th Conference and General Assembly of the International Association for Mass Communication Research July 28, 1988, in Barcelona, Spain, in the working group, Ethics and Responsibilities of International Corporate Communications.

Kruckeberg, Dean. "Transnational Corporate Communication: Ethics and responsibilities." Paper presented at the national convention of the Association for Education in Journalism and Mass Communication July 1, 1988, in Portland, Ore., in the program, Ethical Issues in Public Relations.

Kruckeberg, Dean. "The Need for a Code of Ethics: Corporate Communications in Crisis Situations." Paper presented at the Fifth Annual Intercultural Conference on Latin America and the Caribbean Feb. 5, 1988, in Miami, Florida, in the program, Enhancing North-South Dialogue: Relevance of U.S. International Communication Studies on Latin America and the Caribbean.

Kruckeberg, Dean. "Education for the Future." Paper presented at the District Convention of the International Association of Business Communicators Sept. 29, 1986, in Omaha, Neb.

Kruckeberg, Dean. "The Need for a Code of Ethics." Paper presented at the 15th Conference and General Assembly of the International Association for Mass Communication Research Aug. 27, 1986, in New Delhi, India, in the program, Transnational Corporate Communications: Ethics and Responsibilities.

Kruckeberg, Dean. "Uses and Abuses of Student Agencies in Public Relations Education." Paper presented at the national convention of the Association for Education in Journalism and Mass Communication Aug. 6, 1986, in Norman, Okla.

Kruckeberg, Dean, and Beth A. Hollingsworth. "A Plan to Recruit All Public Relations Educators at U.S. Institutions of Higher Learning into PRSA by 1989." Strategy paper presented at the national conference of the Public Relations Society of America November 1985 in Detroit, Mich. This was in my role as membership procedures coordinator of the Educators Section of the Public Relations Society of America

Discussant, "PR Practices and Perspectives: Domestic and International," at the 82^nd Annual Convention of the Association for Education in Journalism and Mass Communication Aug. 4, 1999, in New Orleans.

Co-respondent and moderator, Communication Sciences Division panel at the Second Annual Public Relations Society of America educators Academy International, Interdisciplinary Public Relations Research Conference June 19, 1999, in College Park, Maryland.

Respondent, "Public Relations Chair’s Panel: Public Relations in 2010," at the International Communication Association 48^th Annual Conference July 22, 1998, in Jerusalem, Israel.

Respondent, "Top 3 Papers: Public Relations in 2010," at the International Communication Association 48^th Annual Conference July 22, 1998, in Jerusalem, Israel.

Respondent and Chair, "Business Sciences Division Research Paper Session," at the PRSA Educators Academy First Annual International, Interdisciplinary Research Conference June 13, 1998, in College Park, Md.

Moderator, "Competitive Research Panel," at the 80th Annual Convention of the Association for Education in Journalism and Mass Communication Aug. 2, 1997, in Chicago.

Respondent, "Professionalism, Pedagogy and Public Relations: A Contemporary Perspective," at the 82nd Annual Convention of the Speech Communication Association Nov. 25, 1996, in San Diego, Calif.

Discussant, "Teaching Public Relations Research," at the national convention of the Association for Education in Journalism and Mass Communication Aug. 13, 1996, in Anaheim, Calif.

Discussant, "Public Relations and the Organizational Context: Boundary Spanning, Placement and Interdepartmental Conflict," at the annual convention of the Speech Communication Association Nov. 20, 1995, in San Antonio, Texas.

Discussant and Chair, "The Marriage of Theory and Practice of Writing in the Professional Area," at the annual convention of the International Communication Association May 28, 1995, in Albuquerque, N. M.

Discussant, "Public Relations Efforts to Create and Maintain Community," at the national convention of the Speech Communication Association Nov. 22, 1994, in New Orleans, La.

Discussant and Moderator, "Global Applications of Excellent Public Relations Theory," at the national convention of the Speech Communication Association Nov. 22, 1994, in New Orleans, La.

Co-Discussant, "Exploring the Role of Public Relations in Building Community: Reconstructing the Paradigm," at the national convention of the Speech Communication Association Nov. 19, 1993, in Miami Beach, Florida.

Discussant, "Competitively Selected Research Papers," at the national conference of the Public Relations Society of America Nov. 5, 1991, in Phoenix, Arizona.

Discussant, "International Public Relations: Preparing for 1992 in Europe," at the Speech Communication Association convention Nov. 1, 1991, in Atlanta, Ga.

Discussant, "In Search of Certainty: Top Three Competitive Paper Session for the Commission on Public Relations," at the national convention of the Speech Communication Association Fall 1990 in Chicago.

Discussant and Moderator, "Inclusivity in Journalism: Equity for Hispanics," at the national convention of the Association for Education in Journalism and Mass Communication Aug. 10, 1989, in Washington, D.C. I organized and produced this session as part of my responsibilities as Chair of the Professional Freedom and Responsibilities Committee of the Public Relations Division of the Association for Education in Journalism and Mass Communication.

Discussant, "Research Papers in International Communication," at the national convention of the Association for Education in Journalism and Mass Communication Aug. 2, 1987, in San Antonio, Texas.

Chair, "Teaching Managers What They Need to Know about PR," at the PRSA Educators Academy First Annual International, Interdisciplinary Research Conference June 14, 1998, in College Park, Md.

Chair, "Winning a Seat at Tomorrow’s Table," at the PRSA Educators Academy First Annual International, Interdisciplinary Research Conference June 13, 1998, in College Park, Md.

Chair, "Public Relations as Communicative Enactment: Symbolic Interactionism and Beyond," at the 82nd Annual Convention of the Speech Communication Association Nov. 23, 1996, in San Diego, Calif.

Chair, "Competitive Papers in Public Relations: Some Ethics, Some Responsibility, and Some Baseball," at the 82nd Annual Convention of the Speech Communication Association Nov. 23, 1996, in San Diego, Calif.

Facilitator (Presider), "Active, Cooperative, and Experiential Learning: Some Definitions and Examples (Part 2)," at the universitywide conference for UNI Faculty, Staff and Students, Building a Learning- Centered Community, Oct. 3, 1996, in Cedar Falls, Iowa.

Chair, "Global Public Relations: Regional Paradigmatic Differences," at the 46th Annual Conference of the International Communication Association May 25, 1996, in Chicago, Ill.

Moderator/Presider, "Refereed Paper Session," at the national convention of the Association for Education in Journalism and Mass Communication Aug. 9, 1995, in Washington, D. C.

Chair, "Top Three Papers in Public Relations," at the national convention of the Speech Communication Association Nov. 19, 1994, in New Orleans.

Moderator, Chair's Panel of the Commission on Public Relations at the national convention of the Speech Communication Association Fall 1993 in Miami, Florida. Planning this program was part of my responsibilities as 1992-93 chair of the 370-member Commission on Public Relations of the Speech Communication Association.

Moderator, Research Paper Session, at the national convention of the Public Relations Society of America Fall 1993 in Orlando, Florida. This was part of my responsibilities as 1992-93 Research Chair of the 325-member Educators Section of PRSA.

Co-Moderator, "Interactive Research Paper Session," a joint session of the Public Relations and Advertising Divisions at the national convention of the Association for Education in Journalism and Mass Communication Aug. 10 through 15, 1993, in Kansas City, Missouri.

Master of Ceremonies, in which a senior White House official was guest speaker at the Public Relations Division Annual Luncheon at the national convention of the Association for Education in Journalism and Mass Communication Aug. 10 through 15, 1993, in Kansas City, Missouri. I did this in my role as 1992-93 head of the 420-member Public Relations Division of AEJMC.

Moderator, joint meeting of the Advertising and Public Relations Divisions of the Association for Education in Journalism and Mass Communication in which was presented the final report of the Joint Task Force on Integrated Marketing Communication at the national convention of the Association for Education in Journalism and Mass Communication Aug. 10 through 15, 1993, in Kansas City, Missouri. I did this in my role as 1992-93 head of the 420-member Public Relations Division of AEJMC.

Co-Moderator, PRSA Closing General Session, National Public Relations Town Meeting: The Politics of Sacrifice, Oct. 28, 1992, at the national convention of this 16,000-member organization in Kansas City, Missouri.

Moderator and Host, A View From the Classroom, featuring guest speaker Edward M. Schroeder, "Outstanding American Teacher," Oct. 27, 1992, at the national convention of the Public Relations Society of America in Kansas City, Missouri. This was a professional enrichment seminar sponsored by the College of Fellows.

Moderator, "Graduate Studies in Public Relations," pre-convention workshop at the Mid-Winter Meeting of the Association for Education in Journalism and Mass Communication Dec. 5, 1991, in Washington, D.C.

Moderator, Public Relations Research Paper Session at the 1991 national convention of the Association for Education in Journalism and Mass Communication Aug. 7 through 10, 1991, in Boston, Massachusetts. This program was the presentation of the "Top Three Refereed Papers."

Moderator, "Public Relations Around the Globe," at the national convention of the Public Relations Student Society of America Fall 1990, in which four Soviet students attending North Carolina State University and their liaisons and the faculty advisor discussed the program at NCSU.

Moderator, Public Relations Student Society of America Advisors Workshops at the 1989 and 1990 national conventions of the Public Relations Society of America for faculty and professional advisors to PRSSA. Also planned and coordinated these workshops in my role as National Faculty Advisor to PRSSA from 1989 to 1991.

Moderator, Convener and Rapporteur, "Ethics and Responsibilities of International Corporate Communications," at the 17th Conference and General Assembly of the International Association for Mass Communication Research which met in Bled, State of Slovenia, Yugoslavia, Aug. 26 through 31, 1990.

Moderator, "Computer Technology in Public Relations Education," at the national convention of the Public Relations Society of America November 1988 in Cincinnati, Ohio. I coordinated this program in my role as Technology Chair and member of the Executive Board of the Educators Section of PRSA.

Moderator and Panelist, "Accreditation...Who Needs It?" professional development mini-seminar June 14, 1988, at the Cedar Valley Chapter of the Public Relations Society of America in Cedar Rapids, Iowa.

Session chair, Midwest District Convention of the Public Relations Student Society of America Spring 1985.

Panelist, Public Relations Division Pre-Conference Workshop, "Public Relations Education: An Assessment of the State of the Art," at the 82^nd Annual Convention of the Association for Education in Journalism and Mass Communication Aug. 3, 1999, in New Orleans.

Panelist, "Balancing Research, Teaching and Service: Seeking Mentors and Building Relationships," at the Second Annual Public Relations Society of America educators Academy International, Interdisciplinary Public Relations Research Conference June 20, 1999, in College Park, Maryland.

Program presenter, training session for those who will review university education programs for Certification for Education in Public Relations (CEPR) at the Second Annual Public Relations Society of America educators Academy International, Interdisciplinary Public Relations Research Conference June 20, 1999, in College Park, Maryland.

Panelist, "A Discussion of Public Relations Curricula," at the 67^th Annual Convention of the Central States Communication Association April 9, 1999, in St. Louis.

Panelist, "Lessons Learned, New Visions—Assessing the Findings of the NCA Summer Conference: Dialogue on Public Relations Education," at the 84^th convention of the National Communication Association Nov. 24, 1998, in New York.

Discussion facilitator for luncheon exchange at the national conference of the Public Relations Society of America in Boston Oct 20, 1998. Discussed "Stimulating Employee Morale and Productivity".

Program presenter, series of journalism training programs Aug. 10 through 24, 1998, sponsored by USIS-Sofia. The first week, I and a Washington, D.C., correspondent as well as others discussed the U.S. Freedom of Information Act for media representatives and officials of nongovernmental organizations; the second week, I and a another colleague discussed media relations for government press secretaries.

Panelist/presenter, "Teaching International Public Relations," at the PRSA Educators Academy First Annual International, Interdisciplinary Research Conference June 14, 1998, in College Park, Md.

Panelist/presenter, "Boundary Spanners," at the PRSA Educators Academy First Annual International, Interdisciplinary Research Conference June 13, 1998, in College Park, Md.

Panelist, "Building a Research Agenda Based on the Relationship Paradigm," at the national convention of the Association for Education in Journalism and Mass Communication in Baltimore Aug. 5, 1998.

Speaker, Teaching the Teachers workshop to prepare communications faculty in the Baltic States and Russia to teach public Relations, which included a presentation at the Third Annual Summer School in Russian Media in St. Petersburg, Russia, July 3, 1998, and a presentation at the workshop program in Riga, Latvia, July 7, 1998. The workshop was funded by the Soros Foundation and by USIA.

Panelist/presenter, "Teaching International Public Relations," at the PRSA Educators Academy First Annual International, Interdisciplinary Research Conference June 14, 1998, in College Park, Md.

Panelist/presenter, "Boundary Spanners," at the PRSA Educators Academy First Annual International, Interdisciplinary Research Conference June 13, 1998, in College Park, Md.

Guest Speaker and panelist, in the program, The Crisis in Media Credibility, at the 53rd annual convention of the Society for Collegiate Journalists April 4, 1998, in Waverly, Iowa.

Guest speaker, "Public Relations Knowledge Test:  The Realities of Public Relations," at the 53rd annual convention of the Society for Collegiate Journalists April 3, 1998, in Waverly, Iowa.

Panelist/presenter, "Using University Resources," in the Professional Development Program, 30 Ideas in 30 Minutes," at the monthly meeting of the Cedar Valley Chapter of the Public Relations Society of America Jan. 15, 1998, in Cedar Rapids,
Iowa.

Panelist, "Teaching Future Practitioners to Make Ethical Decisions in the 21st Century," at the national conference of the Public Relations Society of America Nov. 11, 1996, in St. Louis.

Discussion facilitator for breakfast exchange and lunch exchange at the national conference of the Public Relations Society of America in St. Louis Nov. 11 and 12. Discussed "Communicating Across Borders".

"Public Relations: Restoring a Sense of Community," at the monthly meeting of the Quad-Cities/Iowa-Illinois Chapter of the Public Relations Society of America Oct. 17, 1996, in Davenport, Iowa.

"Global PR," at the Public Relations Student Society of America Central District Conference March 2, 1996, in Iowa City, Iowa.

"Law and Ethics," at the Greater Fort Worth Chapter Public Relations Society of America Professional Development Program Feb. 23, 1996, in Fort Worth Texas.

"The Value and Benefits of Developing 'Relatively Universal' Codes of Ethics," at the National Convention of the Speech Communication Association Nov. 20, 1995, in San Antonio, Texas.

"Submission Expectations: Public Relations Journal, Public Relations Tactics, The Public Relations Strategist," at the National Convention of the Speech Communication Association Nov. 20, 1995, in San Antonio, Texas.

Discussion facilitator for lunch exchange at the national conference of the Public Relations Society of America in Seattle, Wash. Discussed "Getting Started in the International Arena" Oct. 30, 1995.

Gave introduction to new Fellow Kirk Hallahan of the University of North Dakota at the PRSA College of Fellows Induction Dinner Oct. 28, 1995, in Seattle, Wash.

Interviewer, "Career Expo for Public Relations Student Society of America," mock interview sessions at the national conference of the Public Relations Student Society of America Oct. 30, 1995, in Seattle, Wash.

"Integrated Marketing Communication: The Traditional Perspective on Public Relations," at the District IV Symposium of the International Association of Business Communicators Sept. 20, 1993, in Des Moines.

Guest Speaker and Interviewee Via Telelecture, "Meet the Experts" segment of the graduate seminar Contemporary Issues in Public Relations at the University of Southwestern Louisiana Oct. 15, 1992. The purpose of this segment of the graduate seminar was "to bring together, by long-distance phone calls, the ... graduate students.. and ... researchers and practitioners from around the country who are on the cutting edge of theoretical and applied issues in public relations."

Guest speaker, 1992 Cedar Valley Chapter PRSA Accreditation Study Program fall 1992.

"Defining and Promoting the Public Relations Function on Campus," at the IDAnational conference of 29 Evangelical Lutheran Church of America Colleges June 6, 1992, at Luther College.

Made three presentations in panels for the National Public Support Institute of the American Red Cross Jan. 9 through 11, 1992, in Miami. Presentations were "Communicating Effectively with Internal Audiences is Crucial," "Taking Aim" and "Positioning Your Chapter in the Community."

As Treasurer of the Midwest District Public Relations Society of America, spoke to Dubuque's prospective PRSA chapter members about starting a chapter Fall 1991 and spoke at the Madison, Wisconsin, area PRSA chapter Summer 1991.

Featured Speaker, Central District Public Relations Student Society of America annual convention spring 1991; spoke about ethics in public relations.

"Opportunities in International Public Relations," at the national convention of the Public Relations Student Society of America Oct. 21 through 25, 1989, in Dallas, Texas.Ê Spoke about opportunities in international public relations and what PRSSA must do to enhance these opportunities.

Panelist, "Strengthening Relationships in PRSSA," at the national convention of the Public Relations Student Society of America Oct. 21 through 25, 1989, in Dallas, Texas.

"Joys and Sorrows of Employing a Public Relations Intern," one of three panelists who discussed internships at the professional development meeting of the Cedar Valley Chapter of the Public Relations Society of America at Mount Mercy College, Cedar Rapids, Iowa, April 13, 1989.

"The Role of Ethics in Public Relations," at the Midwest District Convention of the Public Relations Student Society of America March 4, 1989, in Cedar Falls, Iowa.

Led roundtable session of PRSSA faculty advisors at the national PRSA convention in Cincinnati Nov. 14, 1988, to discuss international public relations education opportunities and what Public Relations Student Society of America chapters can do to develop interest in and possible working relationships with international public relations practitioners and student pre-professional groups in other countries.

Hosted and presented Breakfast Roundtables at PRSA's National Conferences Fall 1988 through 1994. These roundtables are designed to help practitioners explore a range of topics ranging from international public relations to recreating corporate culture.

"Looking into your Future," at the Wartburg College Journalism Banquet May 19, 1988.

Spoke at the Educational Talent Search/Upward Bound Career Development Workshop for high school students May 16, 1987, at University of Northern Iowa Center for Urban Education (UNICUE).

"Free and Inexpensive Sources of Marketing Information:Ê How to Increase Sales Without Increasing New Customers," business seminars at the Peoples Bank and Trust Company's Cedar Falls Building Jan. 29, Feb. 3 and Feb. 5, 1987. Owners and managers of small businesses in the Waterloo/Cedar Falls area attended these seminars which were sponsored in part by the United States Small Business Administration.

Guest lecturer spring 1985, 1986 and 1987 at the pre-professional journalism class at Wartburg College. Discussed preparation for a career in public relations and trends in public relations practice as well as public relations theory.

Speaker to about 80 physicians in the Black Hawk County area about public relations as it relates to medical malpractice, October 1984.

Frequent panelist for "Northern Iowa Premier" throughout career at the University of Northern Iowa.

Listed in PRSA Expert Speakers Directory since 1990 edition.