University of Northern Iowa

                                              Department of Communication Studies

                                                        Electronic Media Division

Kwwl News

 

48E:003:01 Introduction to Electronic Production                                              Spring 2005

 

Instructor: Dr. Joyce Chen                                                        Office Hours: TTh 11:00-12:30

Office: 321 LNG                                                                                             W 1-3pm        

Office Phone: 3-2574                                                                           or by appointment                    

Class meeting times: 9:30-10:45pm TTh            31 LNG

Web Page: www.uni.edu/chen; www.uni.edu/comstudy/earandi

 

Prerequisites: None

                                               

Required Textbook:

            Zettl, H. (2004). Video Basics, (4th ed.). Belmont, CA: Wadsworth.

 

Purpose

This course introduces you to the key components of production for the electronic media.  The course is designed to give you experience in three areas: basic audio production, basic television production, and computer skills for audio and video production.  You will learn the terminology and concepts of production and take part in hands-on exercises through which you develop basic creative production skills in news broadcasting, commercial, and musical video. As this course is one of two component courses needed to declare the Electronic Media major, it is important that you perform well. It is also the prerequisite to all production courses in the major, so it is critical that you master the skills from the class assignments.

 

Lab Work & Use of the Facilities

You are required to sign up for lab hours to work on all your assignments/projects. The class time will be used for lectures, discussions, demonstrations, critiques, and exercises.

 

Attached is a copy of the revised Lab Rules now in effect.  You are expected to abide by all rules governing use of the equipment and facilities.  Failure to do so results in the loss of privileges, which prevents you from completing course assignments and passing the course.  

 

You are expected to sign-in at the check-in/out office before using facilities, and sign-out after you have finished your work.  Please check the lab hours.

 

Before using the facilities, you must sign an Equipment Liability Agreement.  This states that you take financial responsibility for the equipment you use, which encourages you to treat the equipment in a professional manner.

 

"The University of Northern Iowa is an Affirmative Action Equal Opportunity Institution.  Students with disabilities and other special needs should feel free to contact the professor privately if there are services or adaptations which can be made to accommodate specific needs."

Attendance

You must attend all class sessions and arrive on time because teamwork is very important to the production profession. Your attendance will be taken into account for judging your performance in this class.  If you will be absent or late, you are expected to notify me in advance. You are allowed TWO absences without penalty. There is no distinction between excused or unexcused absence, so save your two absences for potential emergent needs.  Once you have two absences, every one thereafter will result in a five-point deduction from your final grade.

 

Grading

This course emphasizes the skills in audio and TV production, and computer applications for audio and video.  There are a number of short assignments you will do during the semester.  You will receive a detailed assignment handout and a score for each assignment.  These will be combined proportionally to arrive at your final course grade.  However, if a final course grade is lower than C-, you will need to take this course again in order to meet the major requirement and take higher level production courses.

 

A list of the assignments and the percentages are shown as follows:

 

            Attendance/Crew Performance                                     100 Points

            Audio Editing                                                                100

            Camera Operation                                                          50

            Non-linear Editing                                                           50                                                     

            TV Production #1 (Commercial/PSA)                           150

            TV Production #2 (News Package)                              150

            TV Production #3 (Musical Video)                               200

            ExamX2                                                                       200

            ==========================================

            Total                                                                            1000 Points

A         950-1000

A-       920-949

B+       890-919

B          840-889

B-        800-839

C+       780-799

C         740-779

C-        700-739

D         <700;    F      <600

 

According to the university's rule, any work that you turn in should be your own work done for this class.  Plagiarism will result in FAILURE of the course and further DISCIPLINARY ACTION. Plagiarism includes "borrowing" other student's papers, other writer's work, or submitting the work that you did for other courses.

 

Supplies

The materials that you'll need for this semester include:

·        One Zip disk (for saving files of digital audio, graphics, pictures, etc.)

·        One 60-minute DV tape

·        One 60-minute audio cassette

The tapes are available for purchase in the check out office and may be paid for with cash, checks, or by charging to your U-bill.

 

 

Tentative Schedule:

 

 Date                                     Lecture                                                 Lab

1/11 (T) Syllabus & Orientation                                                            Tour of Labs

                         

1/13 (Th) Images & the Video Camera (Chapter 3 & 4)                       Classroom

             Camera Operation Assignment

 

1/18 (T) Operating the Camera (Chapter 5)                                          Classroom

            Story ideas and audience interests

           

1/20 (Th) Camera Shoots (Chapter 6) & Exercises                               Classroom

 

1/25-27 (T, Th) Flexible

 

2/1 (T) Critique Video Footages

            Camera Operation Assignment Due                                     Classroom

             

2/3 (Th) Audio Production (Chapter 8)                                                 Audio Lab

            Audio Assignment

 

2/8 (T) Audio Production Practice (Group)                                           Audio Lab

 

2/10 (Th) Light, Color, & Lighting (Chapter 7)                                      Exercises

 

2/15 (T) Audio Critiques                                                                       Classroom

              Audio Assignment Due

 

2/17 (Th) The Production Process & Crew (Chapter 1 & 2)                 Classroom

 

2/22 (T) Postproduction: Video Editing (Chapter 12)                            Editing Lab

 

2/24 (Th) Editing Principle (Chapter 13)                                                Editing Lab

              Non-linear Editing Assignment

 

3/1 (T) Quiz 1                                                                                      Classroom

 

3/3 (Th) Non-linear Editing Practice                                                      Editing Lab

 

3/8 (T) Non-linear Editing Practice

            Graphics & Effects (Chapter 9)                                                 Editing Lab

 

3/10 (Th) Critique Video Editing Project                                               Classroom

            Non-linear Editing Assignment Due

 

3/15-17 Spring Break (No Classes)

 

3/22 (T) Production Environment: Studio (Chapter 14)                          Studio

              TV Production #1: Commercial

                         

3/24 (Th) Production Environment: Field (EFP & ENG)(Ch. 15)           Classroom

 

3/29 (T) Studio Production & Practice (Chapter 16 & 17)                    Classroom

 

3/31 (Th) Critique: Commercial                                                             Classroom

              TV Production #1: Commercial Due

              TV Production #2: News Package (Group)

 

4/5 (T) Quiz 2                                                                                      Classroom

 

4/7 (Th) Studio Production Practice                                                      Studio

 

4/12 (T) Critique: News Package                                                          Classroom

             TV Production #2: News Package Due

              Musical Video                                                           

              TV Production #3: Musical Video (Group)

 

4/14 (Th) Studio Production Practice                                                    Studio

              Musical video idea discussion

 

4/19 (T) Studio Production Practice                                                      Studio

                                               

4/21 (Th) Final Studio Production Preparations                                     Studio

 

4/26 (T) Final Studio Production Preparations                                       Studio

 

4/28 (Th) Critique: Music video                                                            Classroom

               TV Production #3: Musical Video Due

 

5/4 (W) 8-9:50am Live News Magazine Show