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UNI Webtools: Resources for Web Developers

Mobile Strategy Is Dead, Long Live Content Strategy

Posted on Wednesday, November 30th, 2011 by purdy

Optimizing our content for mobile devices, including tappable phone numbers and links to Google Maps, is a natural extension of what we’ve been doing for ages. There is no separate mobile strategy. There is only an existing content strategy and working to make sure that that content is best presented to everyoneMobile in Higher Ed