Optimizing our content for mobile devices, including tappable phone numbers and links to Google Maps, is a natural extension of what we’ve been doing for ages. There is no separate mobile strategy. There is only an existing content strategy and working to make sure that that content is best presented to everyone.  Mobile in Higher Ed

A third of all American adults own a smartphone and for many minority and low income users, those mobile devices have replaced computers for Internet access. The findings released Monday by the Pew Internet & American Life Project highlight the breakneck speed consumers are adopting smartphones — faster than just about any high-tech product in history.  Washington Post

Although about a third of US mobile phone subscribers used a downloaded application in August, according to comScore, and app downloads have shown impressive growth, many mobile device users appear to think browsers offer the better user experience.  eMarketer

You must tumbl (tumble?), or haven't you heard? You must tumbl (tumblify?) because the micro-blogging site Tumblr.com is growing fast -- its estimated 3.3 million daily visitors up 50 percent from April, according to Quantcast.com. "The academic in me feels like, 'Oh, this will be interesting,' " says Zeynep Tufekci, a professor of sociology at University of Maryland Baltimore County who studies social networks. "The user in me goes, 'Oh nooo, another one!' " With so many of the so-called revolutionary applications are actually riffs on a similar theme. Foursquare looks a lot like Gowalla; Tumblr could be the cousin of Posterous. It's exhausting to move onto what's new if it sort of looks like what's old.   Washington Post

In the next few years, a powerful new suite of capabilities will become available to Web developers that could give marketers and advertisers access to many more details about computer users’ online activities. Nearly everyone who uses the Internet will face the privacy risks that come with those capabilities, which are an integral part of the Web language that will soon power the Internet: HTML 5.  NY Times