CRITERION V: Integrity
of Public Relations
The Office of Public
Relations offers and coordinates services to enhance the visibility and
accurately project the image of the University of Northern Iowa. The office
is responsible for media relations, news, publications, advertising, marketing
communication, and institutional identity. According to the Office mission
Office of University Marketing and Public Relations, in concert with the
various University constituents, develops and coordinates the implementation
of an integrated marketing program. Designed to enhance the visibility
and to accurately project the culture of the University of Northern Iowa,
the plan reflects and works toward the goals of the University's strategic
plan through the judicious use of a variety of communications. Areas of
public relations emphasis and thematic approaches in publication and advertising
design correspond with and support the mission and select areas of excellence.
Priorities are set within these parameters.
A high priority
of the Office of University Marketing and Public Relations is media relations,
which includes developing internal credibility to assure that information
is provided to media accurately and in a timely fashion. Prompt response
to media queries and counsel to University officials in crisis situations
are of primary importance. The office recognizes that news media are not
in the business of promoting the University, and that their dissemination
of our information to their readers/viewers on such things as programs,
activities or cultural events is done as a public service.
Of equal importance
to the Office of Marketing and Public Relations is the projection of the
institution's image and vision through communications media that are designed
with integrity and consistency of central message, and in compliance with
institutional identity standards.
Last Modified: 02/14/01