Public relations functions to protect and enhance the reputation of the institution with the campus community and off-campus constituents. This includes anticipating issues and managing communication during crises, providing strategic communications counsel and tactical execution, engaging in community relations and media relations, and participating in the planning and execution of special university projects and events.
Issues Management and Crisis Communication
University Relations proactively identifies emerging issues and is responsible for official institutional communication on and off campus related to issues and crises. This includes the use of the automated UNI Alert System to distribute emergency messages. For more information about UNI Alert, visit the UNI Alert web site.
Strategic Communications Counsel and Tactical Execution
University Relations provides thoughtful communications planning and execution for messages that call for an institutional response. University Relations also provides tactical communications channels for day-to-day messages.
Communications Best Practices
University Relations oversees many internal and external communications vehicles. To stay current with best practices and to better serve campus and external audiences, the following guidelines and changes in communications practices are effective August 2011. Learn more about UNI's communications best practices.