The Power and Responsibility of Commercial Media Researchers: How They Determine What We See and Hear
Dick Haynes, senior vice president of research at Frank N. Magid Associates, Inc., has been directly involved in steering the content and style of major television and cable networks for the past three decades. As head of commercial research at Magid, he and his team analyze the changing media landscape for corporations and investors in home video, cable TV, direct satellite and the multiple platforms of new media. He is also a leading proponent of research-based brand development. During his talk, he will detail his rigorous research and content analysis process and offer an inside glimpse into the media research profession. Haynes received his Ph.D. in mass communications research from Bowling Green State University and was director of the Mass Communications Department at the University of Mississippi.