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Executive Vice President and Provost

Graduate College Brown Bag Lecture: "A Big Data Approach to Measuring News Media Reliance on the Press Release"

Sergey Golitsynskiy, assistant professor, Communication Studies will speak on A Big Data Approach to Measuring News Media Reliance on the Press Release.”  Golitsynskiy will discuss the results of two studies addressing the use of public relations content in news media, an issue that has been prominent in journalism scholarship for at least a century, yet has not been investigated sufficiently due to methodological challenges. Golitsynskiy will share his experience using a computational approach to tackle such challenges by constructing and analyzing a very large data set of press releases and relevant news coverage. His results suggest that news media delivers reasonably impartial content, which contradicts opinions often voiced in journalism literature. However, the use of computation also lead to a discovery of a "smoking gun" – a striking example of PR influence on the media.

Beyond Your Bachelor's: UNI Graduate Programs Open House

Beyond Your Bachelor's UNI Graduate Programs Open House, sponsored by the Graduate College and Continuing and Distance Education, will showcase the UNI graduate programs available on-campus and at a distance. Graduate program faculty will provide information and answer questions about their programs. Information on support services, such as financial aid will be available.

Though not required, please RSVP to receive further event details, including parking. To RSVP visit www.grad.uni.edu/openhouse

 

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