Impression Formation

The process by which we integrate various sources of information about another into overall judgment.

Stereotype

Implicit Personality Theory

Positivity vs. Negativity Bias

Fritz Heider’s Naïve Psychology

Correspondent Inference Theory

Kelley’s Covariation Model

The Fundamental Attribution Error

The Actor-Observer Effect

The tendency to attribute other’s behavior to internal causes and our own behavior to external causes.

Self-Serving Bias

Self Serving Bias in Action

Primacy Vs. Recency Effect