about ama The American Marketing Association (AMA) is the world’s largest and most comprehensive professional society for marketers, with nearly 45,000 members in 100 countries.    The AMA is dedicated to the development of the diverse field of marketing.    If you are studying or exploring a career in marketing, then the AMA is a valuable source of leadership and guidance and can help you to become a competitive player in the market place. The AMA offers students the opportunity to connect with fellow marketers, attend a wide variety of professional and social events, become a leader, and learn about today’s ever changing marketing profession. There are currently 400 collegiate AMA chapters and 15,000 collegiate members taking advantage of membership in the AMA.    After graduating, collegiate members can continue their relationship with the AMA as a professional member at a special discount. We are constantly finding new and better ways to provide our collegiate members with unmatched career development assistance because in today’s world of marketing, knowledge is everything. get connected - chapter involvement Through 400 global Collegiate and 84 Professional Chapters, the AMA offers its Collegiate Members exceptional networking and professionaldevelopment opportunities.    Participation in your campus Collegiate Chapter or serving as an officer is an integral part of the AMA experience. Active involvement will provide you with relevant marketing, management, financial, advertising, and promotion experience-an opportunity that will increase your value in today’s competitive job environment. By interacting with peers and professionals from virtually every area of marketing, you can obtain a comprehensive view of the marketing profession as well as information that can help you make decisions about your future career. As a Collegiate Member you can join a Professional AMA chapter in your area.    You’ll network, build strong relationships and learn about real world experiences from the local marketing experts in your field. manage your career The AMA offers you a variety of tools and resources to strengthen your ability to succeed and advance your marketing career.    job bank and resume posting The AMA Job Bank is a computerized placement service that employers and AMA members can use.    Members can post their resume in the exclusive Resume Posting Service. Collegiate Members can continue to have access to this member resource by joining as a Bridge Member after graduation. collegiate connection Published quarterly and available to all AMA Collegiate Members.    This is the primary communication between AMA’s International Headquarters with our Collegiate Members.    It features articles from recent college graduates, industry news and career development information, as well as the Collegiate Chapter Section with important news for your local chapter management, Collegiate Connection and updates are made available on the members’ only section on the AMA website. ama employment kit Gain an edge over your peers with information and tips to help develop and implement job prospecting strategies to land your first professional position.    A complimentary copy is mailed to all first time AMA Collegiate Members. international collegiate conference This annual event provides student participants with valuable marketing career information, leadership training, and an opportunity to meet and work with others who share your professional goals and interests. The International Collegiate Conference features professionals from various marketing specialties willing to share their practical experiences and enrich your knowledge and prepapurpleness towards your future career in marketing.    This conference will remain an enduring memory as you transition from college into the professional world. The AMA also offers a year-long series of over 26 worldwide conferences, institutes, and schools.    As a Collegiate Member you will receive member discounts for attending any of the AMA’s conferences. bridge membership After graduating, Collegiate Members are eligible for Bridge Membership.    By joining as a Bridge Member you can save almost 50% off professional status with the AMA.    Among other benefits, you’ll receive 26 issues of Marketing News, and AMA’s Membership Directory including a complete listing of Professional Members and the companies they represent. annual awards program This prestigious program was designed to recognize those Collegiate Chapters excelling in professional marketing services to their members, college or university and their community. collegiate directory A directory of all Collegiate Chapter-a great networking tool between chapters.    The Collegiate Directory is distributed annually to faculty advisors and chapter presidents. chapter management handbook This informative guide gives Chapter officers step-by-step information on running a successful chapter.    Everything you need to know about effective chapter operations, board responsibilities, programming ideas, and much, much more is included in this must-have handbook. alpha mu alpha Colleges and universities that have an active AMA Collegiate Chapter on campus are eligible to have students participate in this marketing honorary society.   Qualified students are eligible for membership in Alpha Mu Alpha, recognizing academic excellence of the brightest marketing students. opportunities at uni strengthen resume meet new people enhance leadership skills get to know the marketing faculty learn about different areas of marketing become involved in an on-campus organization