Social media sites are centered on user interaction, and include software tools that allow persons to generate works of user-created video, audio, text or multimedia and engage in conversations and exchange of content (examples are blogs, YouTube, Flickr, Facebook, Twitter, etc.). The use of social media sites is an acceptable way to promote the University of Northern Iowa and encourage interaction between the institution and its constituents.
It's best to look at social media from several angles... posting to the main UNI social media sites and responding to comments, managing departmental social media sites, and responding to external social media sites.
UNI Social Media Policy
Should my department develop a social media site?
Best practices for social media
Posting messages about/for UNI on non-UNI social media sites
Presentations, tutorials and other resources
Social Media Response Flowchart (PDF)
Creating a Facebook landing page Paw Graphic
Social Media Presentation - Oct., 2011 (PDF)
Online Groups
Facebook Page: Social Media for Higher Education
Social Media Administrators
Administrators for UNI social media sites may be found on the Contacts page.
Questions about social media should be directed to:
Technical Issues
DeWayne Purdy Electronic Communications Manager University Relations 125 East Bartlett 319-273-2047 dewayne.purdy@uni.edu
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Analytics
Lindsay Cunningham Communications Specialist University Relations 125 East Bartlett 319-273-6488 lindsay.cunningham@uni.edu
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Content Management
Liz Conkiln Social Media Editor University Relations 125 East Bartlett 319-273-6728 liz.conklin@uni.edu
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