UNI Visual Identity Package Guidelines
Letterhead,
envelope and business card production
All letterhead, business cards and envelopes will be produced by the university's Print Services operation. Currently, letterhead and business cards are printed on Lynx Opaque recycled white uncoated stock. This recycled paper provides a brilliant white, good laser printer performance and an economical price. UM&PR and Print Services have combined their efforts to offer the campus an attractive two-color letterhead, business card and envelope package at competitive prices. These efforts include choosing a white paper stock, as well as grouping print jobs and pre-printing where possible. At the same time, one-color options for letterhead and envelopes will be offered for offices anticipating large mailings, or for those who simply wish to shave off a few more dollars.
Click here to order your letterhead, envelopes, or business cards
online
Letterhead
Written correspondence comprises a major component of the university communication
effort. As such, it is important that letters from individual entities
at UNI reflect a coordinated, professional and efficient university community.
In turn, the sum of the university's communications activities provides
a broad foundation of reinforcement for individual efforts. In conjunction
with the implementation of a new nameplate, UM&PR has produced a letterhead
design that enhances the identity of colleges and programs in an attractive
and consistent manner. Specifically,the departmental name appears in
a fashion that is considerably more visible and more closely connected
to the nameplate than in previous iterations of the letterhead. As noted,
purple-and-gold letterhead will be produced at an economical price, as
will a one-color option, in purple.
Please do not attempt to recreate letterhead by importing university nameplate graphics into a word processing or pagination software document.
Click here to order your letterhead online
Envelopes
The standard #10 envelope accompanying letterhead features a design that is clean, attractive and consistent with the overall graphic identity package, while also conforming to postal regulations, which require that an area 2-3/4" from the bottom of the envelope be clear of text and numeric material that will interfere with post office automation. As noted, a one-color option (purple) is available.
Click here to order your envelopes online
Business
cards
An attractive, effective business card is like a good, firm handshake.
The card designed by University Marketing & Public Relations offers
a professional, two-color design at a reasonable price, while also
allowing room for the variety of fax, e-mail, phone, www and other
means through which you may be reached. While it is technically
feasible to squeeze even more information and logos on a business
card, we believe we have offered a design that features a premium
balance between functional and informational. A one-color business
card is not offered, because the economy-of-scale factors present
in large orders of letterhead and envelopes do not pertain to business
card production. Print Services, in consultation with UM&PR, can
print additional information on the back of your business card,
though loss of production economies will make this option more costly.
Click here to order Your business cards online
Affiliate
logos
The Office of University Marketing and Public Relations and the University Cabinet recognize and appreciate that UNI has many important partnerships with other government agencies and private corporations. UM&PR staff can help incorporate the logos of granting agencies and individual UNI programs into a host of marketing materials, such as brochures, fliers and booklets. However, in the interest of maximizing the integrated marketing effort for all university entities, and to ensure the integrity of the visual identity program, affiliate/program logos will not be placed on letterhead or envelopes or on the front of business cards. As above, additional information and artwork can be included on the backs of business cards, at additonal cost.
Maintained by UNI Marketing and Public Relations
Last Updated:
May 19, 2008