Department of Marketing
College of Business Administration
www.cba.uni.edu/marketing
Staff:
S. Corbin, Interim Head. M. Bunker, D. Clayson, K. Iyer, M. Klassen, K. Porter, K. Rajendran, M. Rawwas.
The Department of Marketing offers the following undergraduate programs and program certificates. Specific requirements for these programs are listed within this Department of Marketing section in the following order:
Undergraduate Majors (B.A.)
Minor
Marketing (Non-Business Majors)
Program Certificates
Certificate in Entrepreneurship
Certificate in Marketing Research and Consulting
Note: Students majoring in Marketing must satisfy the College of Business Administration (CBA) admission requirements before they can officially declare their major. A copy of the Admission, Retention, and Graduation Policy may be obtained from the Student Advising and Career Services Office in the College of Business Administration or at www.CBA.uni.edu/dbweb/pages/students/advising-policies.cfm. Prior to completion of the admission requirements, students may sign an intent to major in Marketing and be classified as a prospective (pre)major. Pre-Marketing majors may enroll in lower division (below 100) business courses only. Enrollment in upper division (100-level) business courses requires satisfactory completion of the CBA admission requirements and any course prerequisites.
Marketing majors may declare a double major, double minor, and/or major and minor within the College of Business Administration, subject to the regulations imposed by those CBA departments affected. Marketing majors minoring within the CBA must select minors designated for business majors. Marketing majors may not declare more than one emphasis in Marketing.
To graduate with a major in Marketing from the College of Business Administration, a student must earn at least 50% of the business credit hours required for the major at UNI. In addition, a minimum of nine graded hours must be earned in 100-level, UNI Marketing courses. Students must take at least 50% of the course work required for the degree outside the College of Business Administration. Up to nine hours of economics (excluding 920:020), and six hours of statistics may be counted as outside the College of Business Administration. A student must earn a 2.20 cumulative grade point average at UNI; and earn an overall 2.20 grade point average in 120:xxx, 130:xxx, 150:xxx, 160:xxx, and 920:xxx courses taken at UNI. Students given permission to graduate out-of-residence must earn a 2.20 or better in all courses approved and accepted for out-of-residence credit.
The Marketing Department may impose additional admission requirements for students wishing to declare a minor or a second CBA major. Eligibility to declare a minor or a second CBA major is based on competitive GPA and space availability. Students may obtain a copy of these requirements from the Student Advising and Career Services Office (CBB 321B) in the College of Business Administration.
Bachelor of Arts Degree Programs
Chemistry-Marketing Major
The Chemistry-Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours. Liberal Arts Core courses included in major program requirements are distinguished by italics.
This program is an interdisciplinary major offered by the Department of Chemistry and Biochemistry and the College of Business Administration, and is under the jurisdiction of the Department of Chemistry and Biochemistry. The Department of Chemistry and Biochemistry is responsible for advising students enrolled in the major. Required for the major are 24-27 semester hours in chemistry and biochemistry and 24 hours of business for a total of 48-51 hours.
Marketing Major
The Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements and the following specified major requirements, plus electives to complete the minimum of 120 hours. Liberal Arts Core courses included in major program requirements are distinguished by italics.
Required business core: |
|
6 hours |
|
Marketing: 130:101 |
3 hours |
15 hours |
|
Finance: 160:151 |
3 hours |
12 hours |
|
Required: |
|
9 hours |
|
Marketing emphasis area (select one emphasis area below) |
9 hours |
Total |
57 hours* |
Emphases:
1. Marketing Mangagement |
|
Required: |
6 hours |
Marketing electives: 130:142; 130:150; 130:153; 130:160; 130:161; 130:166; 130:169; 130:170; 130:175; 130:178; 130:180 |
3 hours |
2. Distribution and Logistics |
|
Required: |
6 hours |
Marketing electives: 130:131; 130:142; 130:150; 130:153; 130:160; 130:169; 130:170; 130:175; 130:177; 130:178; 130:180. |
3 hours |
3. Advertising |
|
Required: |
6 hours |
Marketing electives: 130:131; 130:142; 130:153; 130:161; 130:166; 130:169; 130:170; 130:175; 130:177; 130:178; 130:180 |
3 hours |
4. Sales |
|
Required: |
6 hours |
Marketing electives: 130:131; 130:142; 130:150; 130:160; 130:161; 130:166; 130:169; 130:170; 130:175; 130:177; 130:180 |
3 hours |
*In addition to the required 57 hours, both 920:020 and 920:070 have a prerequisite of either 800:072 or 800:092, either of which will satisfy Category 1C of the Liberal Arts Core.
Minors
Marketing Minor (Non-Business Majors)
Liberal Arts Core courses included in minor program requirements are distinguished by italics.
Required: |
|
Marketing: 130:101* |
3 hours |
3 hours |
|
Marketing electivese: three courses from the following 130:106; 130:131; 130:142; 130:150; 130:153; 130:160; 130:161; 130:166; 130:170; 130:177; 130:178; 130:180 |
9 hours |
Business electives: two courses from the following Accounting: 120:030 Management: 150:153 Finance: 160:055 |
6 hours |
Total |
21 hours |
NOT available to majors in Accounting, Business Teaching, Economics-Business Analysis Emphasis, Finance, Management, Management Information Systems, Marketing, and Real Estate.
*130:101 has a prerequisite of either 920:024 or 920:053. 920:024 or both 920:053 and 920:054 will satisfy Category 5B of the Liberal Arts Core.
Program Certificates
The University of Northern Iowa makes available, in addition to traditional programs, the opportunity for students to earn program certificates. Program certificates provide an alternative to programs leading to a degree, a major, or a minor; they certify that an individual has completed a program approved by the university. For information on the following program certificates, contact the Department of Marketing or the Office of the Registrar, which serves as the centralized registry.
Certificate in Entrepreneurship
The Certificate in Entrepreneurship is open to all majors.
The purpose of the program is to engage students in active participation in the development of entrepreneurial enterprises. They will do this through a combination of traditional course work specifically directed to entrepreneurial ventures and participation in an entrepreneurial enterprise experience through the development of a business plan for a new venture and an experiential project.
For more information, students should contact CBA Student Advising and Career Services, CBB 321B. To enroll in this program students must declare their intent on a Declaration of Curriculum form. The form may be obtained in CBB 321B.
Required: |
|
Business Administration, Interdepartmental: 100:040* |
3 hours |
9 hours |
|
Economics: 920:024** |
3 hours |
Total |
15 hours |
*Students may substiture 120:030; 120:031; 160:151; 800:072; and 920:070 for 100:040
**920:053 and 920:054 will substitute for 920:024.
Certificate in Marketing Research and Consulting
Required: |
|
Marketing Research: 130:108* |
3 hours |
Marketing: 12 semester hours of Professional Development Training as a Program Associate with Strategic Marketing Services. Credits must be gained through any combination (maximum of 6 credit hours per semester) of the following marketing courses: 130:169; 130:179; 130:186 |
12 hours |
Electives: one of the following |
3 hours |
Total |
18 hours |
*130:108 has prerequisites of 920:024 or 920:053, 130:101, 150:080, 800:072 or 800:092, 920:020, and 920:070. Taking 800:072 or 800:092 will satisfy Category 1C of the Liberal Arts Core. Non-business majors who take 920:024 or both 920:053 and 920:054 will satisfy the requirements for Category 5B of the Liberal Arts Core.
For more information on this certificate, students should contact the Director of Strategic Marketing Services, CBB 5, and the Marketing Department, CBB 338.