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UNI student wins 100,000 Pop-Tarts toaster pastries

Contact: 

Melissa Joy, graduate assistant, Lawther Hall, 319-222-0608, joym@uni.edu

Karelyn Pohl, UNI student, 563-650-0558, pohlk@uni.edu

Stacey Christensen, University Relations, 319-273-6728, stacey.christensen@uni.edu

CEDAR FALLS, Iowa -- University of Northern Iowa sophomore Karelyn Pohl took second place in Pop-Tarts® Pop-it-Forward™ Contest and won 100,000 Pop-Tarts® toaster pastries. Pohl has decided to donate 95,000 of the Pop-Tarts to a variety of charities, including a few food pantries in her hometown of Davenport, Iowa as well as to military overseas. The remaining 5,000 Pop-Tarts will go to UNI.

With the help of the Kellogg Company, Pohl decided to use the 5,000 Pop-Tarts in ice cream treats during an afternoon festival from noon to 3 p.m., Friday Sept. 23, on the Lawther Hall Field on the UNI campus. The event will include live music, games and other activities.

"I think it will be a great opportunity for everyone on campus to de-stress for one day and have a little bit of free food because that is what every college student looks forward to," said Pohl.

The Pop-It-Forward Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts toaster pastries. Pohl entered the competition through Facebook, by answering the question, "How would you share 1,000,000 Pop-Tarts?" Her idea was to put Pop-Tarts in ice cream and share the treats with as many people as possible.

"I learned about the event through a TV commercial more than a year ago and decided to enter the contest just for fun. I thought it would be awesome to win the Pop-Tarts and share them with other college students. Now I get to give something back to my community too."

For more information about the contest, contact Pohl at 563-650-0558. For more information about the festival, contact Melissa Joy, UNI graduate assistant, 319-222-0608.

Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®.