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Miller Hybrids, Inc., Kalona awarded $10,000 market research project at EntreFest! conference

March 22, 2011
Contact: 

Ron Padavich, director, UNI Strategic Marketing Services, 319-273-6942 Ronald.padavich@uni.edu
Stacey Christensen, Office of University Relations, 319-273-6728, stacey.christensen@uni.edu

CEDAR FALLS, Iowa  -- Miller Hybrids, Inc. of Kalona was chosen as this year's recipient of a $10,000 market research project provided by University of Northern Iowa Strategic Marketing Services at the recent EntreFest! small business conference in Dubuque.  Miller Hybrids is an independent seed company providing a unique offering of elite corn and alfalfa varieties coupled with a large research component.  Led by owner and research director Bob Miller, the company works with growers to understand limitations of individual fields, and matches the right genetics and traits to specific fields to enhance production capabilities.

According to Miller, "We applied for the award because we are in need of market research prior to expanding our efforts of product development assistance to independent seed companies.  We have developed a new sales distribution method that we believe will benefit those companies, and we are trying to determine if the methodology is feasible, who our target customer is, and what the best marketing techniques would be."

All attendees of EntreFest! have an opportunity to vie for the award through a competitive application process.  Ron Padavich, director of UNI's Strategic Marketing Services (SMS) said "We are pleased to have the opportunity to provide market research to a small entrepreneurial business such as Miller Hybrids.  Market research can help companies make wise decisions and avoid costly mistakes."  Last year's winner told Entrefest! attendees that SMS' market research saved the company thousands of dollars and caused them to rethink the direction of their company.

Strategic Marketing Services is located on the campus of the University of Northern Iowa's College of Business Administration in Cedar Falls.  They offer a full range of qualitative and quantitative marketing research and analysis services to respond to a wide variety of business challenges.  For more information, contact Ron Padavich at 319-273-6942, Ronald.padavich@uni.edu, or visit the website at www.bcs.uni.edu/sms.

For more information on Miller Hybrids, Inc., visit the company website at www.millerhybrids.com, or call 319-656-2532.  For more information about EntreFest!, visit www.entrefest.com or contact Amy Kuhlers at 319-273-4328 or amy.kuhlers@uni.edu.