Faculty/Staff

What is news?

Reporters are looking for topics with "news value" and experts to talk about those topics.

News Value: proximity, local angle to a national story, human interest, public interest, money, conflict, controversy, novelty, tragedy, irony, secrets, humor or sex.

The Office of University Relations can help prepare individuals for media interviews, edit opinion pieces, edit and send news releases and prepare media opportunities that are story leads on hot topics and events for media. Depending on the event, University Relations may distribute a news release or media opportunity to the media. Please contact University Relations as soon as you know about events and other news worthy topics.

Communication Guide

Internal Communication: A review of the vehicles you can use to reach constituents winthin the university and in the community.

External Communication: Media Relations, Op-Ed pieces and our experts database are among the methods you can reach the external media with your story.

Op-Ed Article: An op-ed is a creditable avenue for UNI faculty and staff to address important topics and impart their expertise to the public. Op-eds are opinion articles allow people outside the editorial board to publicly express their views.

Style

University Relations adheres to the Associated Press Stylebook and the UNI style guide.

Strategic communication counsel

University Relations can help develop strategic communication plans for departments. Strategic counsel involves committing to one clear voice, determining the desired behavior, knowing your audience, and executing tactics to support your outcomes.

University Relations can assist with a variety of outreach activities and best practices in event planning. Counsel involves a comprehensive checklist of internal and external marketing and public relations tactics.