Annette Lynch

Fashion Trend Analysis

Fashion Trend Analysis

Spring 2013

Annette Lynch 8:00 Tuesday and Thursday

Instructor: Dr. Annette Lynch

Office Hours: 243 Latham, Tue/Thur 9:15-10:45

Office: 219 Sabin, 243 Latham Hall

Web address: http://uni.edu/lynch

Voice Mail: 273-3054, 273-2114

Email: Lynch@uni.edu

 

 

Required Texts

Bolton, M. (2008). Superheroes: Fashion and Fantasy. New York: Metropolitan Museum of Art.

Lynch, A. and Strauss, M. D. (2007).  Changing Fashion:  A Critical Introduction to Trend Analysis and Meaning.  Oxford, England: Berg Publishers.

Lynch, A. (2012).  Porn Chic: Exploring the Contours of Raunch Eroticism. London: Berg Publishers. 

New York Times, free and available to students at the Maucker Union.

Women's Wear Daily (WWD): available on-line to students through UNI Rod Library.  Also available in paper version in the student lounge in Latham Hall.

Style.Com trend reports at http://www.style.com/trendsshopping/trendreport/

Course Objectives:

1.    Introduce students to theories and frameworks used to explain and predict fashion change.

2.    Introduce students to sources of information and research on fashion change.

3.    Introduce students to the factors involved in planning and presenting a fashion forecast.

4.    Help students understand the relationship between social and cultural change and fashion change.

5.    Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.

Course Requirements and Grading System:

 

Exam I:

100 PT

March 5

Exam II:

100 PT

April 26

Final Exam, Key Looks Analysis (Fashion Journalism Assignment)

100 PT

May 7, 8 AM

Superhero Trend Project

100 PT

March 14

Fall 2013 Trend Project 100 May 2

Fall 2013 Trend Analysis Notebook

 50 PT

May 2

 

 550 PT

 

 

All course requirements must be met in order to receive a passing grade in this course.

Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.

 

 

90 - 100 %

A

80 - 89 %

B

70 - 79 %

C

60 - 69 %

D

 

Class Policies

Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:

bullet more than 5 classes missed - loss of one full grade in course
bullet more than 7 classes missed - loss of two full grades in course
bullet

more than 9 classes missed - failure for the entire course

 

Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower.  Students may not turn in material in my mailbox either following or preceding class and received full credit.

Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Make-up assignments are generally papers on the topic covered by the exam.

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.

Tentative Schedule

 

Date

Topic

Reading Assignment

Tuesday, January 15

Introduction to Porn Chic and Superhero Popular Culture Trends, and Course

Porn Chic 1, Superheroes essay in Bolton

Thursday, January 17

Perspectives on the Nature of Fashion

Introduction to Comic Book Culture: Guest Lecture by Dr. Mitchell Strauss

Porn Chic 9

  Sissy's Sircus, UNI Free Night  

Tuesday, January 22

Superhero Chic VS Porn Chic: An Analysis of Power and Sexuality in the Millennium Trend Project Assigned

Sissy's Sircus Show & Tell

 Birth and Evolution of New Fashions

Porn Chic 2

Thursday, January 24

Diffusion of Innovation Theory 

Porn Chic 3

Tuesday, January 29

NYT Fashion Journalists: Show and Tell

Thursday, January 31

FALL 2013 TREND NOTEBOOK ASSIGNED

 Fashion Life Cycle

Social Processes

Tuesday, Feb 5   & Thur, Feb 7

No Class, Professor at DOJ Training

NEW YORK FASHION WEEK:

FALL 2013 TREND NOTEBOOK Assignment

Porn Chic 4 & 5

New York Times, WWD, & Web

Tuesday, Feb 12

DUE IN CLASS!  

1. Summary Statement Project 1: Sexy Empowerment Icon/Tucker Max and Super Heroes

2. Fall 2013 Trend Notebooks Process Grade

 

Thursday, Feb. 14

Fashion as Symbol

 Porn Chic 6

Tuesday, Feb. 19

Fall 2013  Final Exam Fashion Journalism Assignment Explained

Thursday, Feb. 21

No Class, Professor in NYC

 Porn Chic 7 & 8

Tuesday, Feb 26

Final Exam Fashion Journalism: Phase 1 Due

 

Thursday, Feb. 28

Exam Review Session

 

Tuesday, March 5

EXAM 1

 

Thursday, March 7

Fashion Change Intro

Lynch & Strauss, Chapter 1

Tuesday, March 12

Fashion and the Self

Lynch & Strauss, Chapter 2

Thursday, March 14

Superhero VS Porn Chic Trend Project Due

 

Tuesday, March 19 & Thurs. March 21

Spring Break!!!!

Tuesday, March 26

Trend Project 2 assigned

Fashion as Meaning

Lynch & Strauss, Chapter 3

Thursday, March 28

Fashion as Collective Behavior

Lynch & Strauss, Chapter 4

Tuesday, April 2

Fashion as Style

 Lynch & Strauss, Chapter 5

Thursday, April 4

Fashion as Performance

 Lynch & Strauss, Chapter 6

Tuesday, April 9

Cyclical Theories of Fashion Change

 Lynch & Strauss, Chapter 7

Thursday, April 11

Exam Review

Tuesday, April 16

Exam 2

Thursday, April 18

Library Day: Trend Project 2

Chris Neuhaus, Rod Library Room 373

Tuesday, April 23

Trend Project 2 question/answer Day: Reference list (typed, APA style) due for company profile section of the paper.

 

Thursday, April 25

Work Day: Trend Project 2

Professor Available for Questions

 

Tuesday, April 30


Discussion: Final Exam Key Looks Fall/Winter 2013/New York Times Fashion Journalism Analysis

 Lynch & Strauss, Chapter 9

Thursday, May 2

 

Fall 2013 Trend Analysis Notebook Due

Trend Project 2 Due

 

Tuesday, May 7, 8 AM

Final Exam

Due: Final Exam Key Looks Fall/Winter 2013/New York Times Fashion Journalism Analysis