Fashion Trend Analysis
Fashion Trend Analysis
Spring 2013
Annette Lynch 8:00 Tuesday and Thursday
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Instructor: Dr. Annette Lynch |
Office Hours: 243 Latham, Tue/Thur 9:15-10:45 |
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Office: 219 Sabin, 243 Latham Hall |
Web address: http://uni.edu/lynch |
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Voice Mail: 273-3054, 273-2114 |
Email: Lynch@uni.edu |
Required Texts
Bolton, M. (2008). Superheroes: Fashion and Fantasy. New York: Metropolitan Museum of Art.
Lynch, A. and Strauss, M. D. (2007). Changing Fashion: A Critical Introduction to Trend Analysis and Meaning. Oxford, England: Berg Publishers.
Lynch, A. (2012). Porn Chic: Exploring the Contours of Raunch Eroticism. London: Berg Publishers.
New York Times, free and available to students at the Maucker Union.
Women's Wear Daily (WWD): available on-line to students through UNI Rod Library. Also available in paper version in the student lounge in Latham Hall.
Style.Com trend reports at http://www.style.com/trendsshopping/trendreport/
Course Objectives:
1. Introduce students to theories and frameworks used to explain and predict fashion change.
2. Introduce students to sources of information and research on fashion change.
3. Introduce students to the factors involved in planning and presenting a fashion forecast.
4. Help students understand the relationship between social and cultural change and fashion change.
5. Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.
Course Requirements and Grading System:
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Exam I: |
100 PT |
March 5 |
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Exam II: |
100 PT |
April 26 |
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Final Exam, Key Looks Analysis (Fashion Journalism Assignment) |
100 PT |
May 7, 8 AM |
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Superhero Trend Project |
100 PT |
March 14 |
| Fall 2013 Trend Project | 100 | May 2 |
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Fall 2013 Trend Analysis Notebook |
50 PT |
May 2 |
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550 PT |
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All course requirements must be met in order to receive a passing grade in this course.
Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.
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90 - 100 % |
A |
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80 - 89 % |
B |
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70 - 79 % |
C |
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60 - 69 % |
D |
Class Policies
Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:
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more than 5 classes missed - loss of one full grade in course |
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more than 7 classes missed - loss of two full grades in course |
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more than 9 classes missed - failure for the entire course |
Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower. Students may not turn in material in my mailbox either following or preceding class and received full credit.
Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment. Make-up assignments are generally papers on the topic covered by the exam.
Students with Special Needs:
The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.
Tentative Schedule
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Date |
Topic |
Reading Assignment |
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Tuesday, January 15 |
Introduction to Porn Chic and Superhero Popular Culture Trends, and Course |
Porn Chic 1, Superheroes essay in Bolton |
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Thursday, January 17 |
Perspectives on the Nature of Fashion Introduction to Comic Book Culture: Guest Lecture by Dr. Mitchell Strauss |
Porn Chic 9 |
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| Sissy's Sircus, UNI Free Night | |||
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Tuesday, January 22 |
Superhero Chic VS Porn Chic: An Analysis of Power and Sexuality in the Millennium Trend Project Assigned Sissy's Sircus Show & Tell Birth and Evolution of New Fashions |
Porn Chic 2 |
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| Thursday, January 24 |
Diffusion of Innovation Theory |
Porn Chic 3 | |
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Tuesday, January 29 |
NYT Fashion Journalists: Show and Tell |
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Thursday, January 31 |
FALL 2013 TREND NOTEBOOK ASSIGNED Fashion Life Cycle Social Processes |
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| Tuesday, Feb 5 & Thur, Feb 7 |
No Class, Professor at DOJ Training NEW YORK FASHION WEEK: FALL 2013 TREND NOTEBOOK Assignment |
Porn Chic 4 & 5 New York Times, WWD, & Web |
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| Tuesday, Feb 12 |
DUE IN CLASS! 1. Summary Statement Project 1: Sexy Empowerment Icon/Tucker Max and Super Heroes 2. Fall 2013 Trend Notebooks Process Grade |
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Thursday, Feb. 14 |
Fashion as Symbol |
Porn Chic 6 |
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Tuesday, Feb. 19 |
Fall 2013 Final Exam Fashion Journalism Assignment Explained |
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Thursday, Feb. 21 |
No Class, Professor in NYC
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Porn Chic 7 & 8 |
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| Tuesday, Feb 26 |
Final Exam Fashion Journalism: Phase 1 Due |
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Thursday, Feb. 28 |
Exam Review Session |
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Tuesday, March 5 |
EXAM 1 |
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Thursday, March 7 |
Fashion Change Intro |
Lynch & Strauss, Chapter 1 |
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Tuesday, March 12 |
Fashion and the Self |
Lynch & Strauss, Chapter 2 |
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Thursday, March 14 |
Superhero VS Porn Chic Trend Project Due |
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Tuesday, March 19 & Thurs. March 21 |
Spring Break!!!! |
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Tuesday, March 26 |
Trend Project 2 assigned Fashion as Meaning |
Lynch & Strauss, Chapter 3 |
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Thursday, March 28 |
Fashion as Collective Behavior |
Lynch & Strauss, Chapter 4 |
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Tuesday, April 2 |
Fashion as Style |
Lynch & Strauss, Chapter 5 |
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Thursday, April 4 |
Fashion as Performance |
Lynch & Strauss, Chapter 6 |
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Tuesday, April 9 |
Cyclical Theories of Fashion Change |
Lynch & Strauss, Chapter 7 |
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Thursday, April 11 |
Exam Review |
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Tuesday, April 16 |
Exam 2 |
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Thursday, April 18 |
Library Day: Trend Project 2 Chris Neuhaus, Rod Library Room 373 |
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Tuesday, April 23 |
Trend Project 2 question/answer Day: Reference list (typed, APA style) due for company profile section of the paper.
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| Thursday, April 25 |
Work Day: Trend Project 2 Professor Available for Questions |
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Tuesday, April 30 |
Discussion: Final Exam Key Looks Fall/Winter 2013/New York Times Fashion Journalism Analysis |
Lynch & Strauss, Chapter 9 |
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Thursday, May 2 |
Fall 2013 Trend Analysis Notebook Due Trend Project 2 Due |
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| Tuesday, May 7, 8 AM |
Final Exam Due: Final Exam Key Looks Fall/Winter 2013/New York Times Fashion Journalism Analysis |