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Fashion Trend Analysis
Fashion Trend Analysis
Spring 2012
Annette Lynch 8:00 Tuesday and Thursday
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Instructor: Dr. Annette Lynch |
Office Hours: 243 Latham, Tue/Thur 9:15-10:45 |
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Office: 219 Sabin, 243 Latham Hall |
Web address: http://uni.edu/lynch |
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Voice Mail: 273-3054, 273-2114 |
Email: Lynch@uni.edu |
Required Texts Lynch, A. and Strauss, M. D. (2007). Changing Fashion: A Critical Introduction to Trend Analysis and Meaning. Oxford, England: Berg Publishers. Lynch, A. (in press, 2012). Porn Chic: Exploring the Contours of Raunch Eroticism. London: Berg Publishers. (distributed by professor in class) New York Times, free and available to students at the Maucker Union. Women's Wear Daily (WWD): available on-line to students through UNI Rod Library. Also available in paper version in the student lounge in Latham Hall. Style.Com trend reports at http://www.style.com/trendsshopping/trendreport/ Course Objectives: 1. Introduce students to theories and frameworks used to explain and predict fashion change. 2. Introduce students to sources of information and research on fashion change. 3. Introduce students to the factors involved in planning and presenting a fashion forecast. 4. Help students understand the relationship between social and cultural change and fashion change. 5. Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior. Course Requirements and Grading System:
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Exam I: |
100 PT |
February 21 |
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Exam II: |
100 PT |
April 3 |
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Final Exam Project/Take Home |
100 PT |
May 1, 8 AM |
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Trend Projects (2) |
100 PT |
Due dates listed in schedule |
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Fall 2012 Trend Analysis Notebook |
50 PT |
Due dates listed in schedule |
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450 PT |
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All course requirements must be met in order to receive a passing grade in this course. Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.
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90 - 100 % |
A |
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80 - 89 % |
B |
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70 - 79 % |
C |
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60 - 69 % |
D |
Class Policies Attendance - You are responsible for the information presented in class, including visual material which will not be shown on an individual basis. Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower. Students may not turn in material in my mailbox either following or preceding class and received full credit. Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment. Make-up assignments will be a 20 page paper on the topic covered by the exam. Students with Special Needs: The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made. Tentative Schedule
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Date |
Topic |
Reading Assignment |
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Tuesday, January 10 |
Introduction to Course |
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Thursday, january 12 |
Perspectives on the Nature of Fashion |
Porn Chic 1 |
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Tuesday, January 17 |
Birth and Evolution of New Fashions |
Porn Chic 2 |
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Thursday, January 19 |
Trend Project 1 & Fall 2012 Trend Notebook assigned |
Porn Chic 3 |
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Tuesday, January 24 |
Diffusion of Innovation Theory |
Porn Chic 4 |
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Thursday, January 26 |
Fashion Life Cycle |
Porn Chic 5 |
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Tuesday, January 31 |
Social Processes |
Porn Chic 6 |
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Thursday, Feb. 2 |
Fashion as Symbol |
Porn Chic 7 |
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Tuesday, Feb. 7 |
Porn Chic: Show and Tell/Discussion of Project |
Porn Chic 8 |
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Thursday, Feb. 9 |
Consumer Decision Making |
Porn Chic 9, NYC Fashion Week Fall/Winter 2012, Feb 9-16 |
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Tuesday, Feb. 14 |
Fall 2012 Trend Notebook Discussion |
Porn Chic 10 |
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Thursday, Feb. 16 |
Exam Review Session |
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Tuesday, Feb. 21 |
EXAM 1/ Fall 2012 Notebook: Process Due Date |
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Thursday, Feb. 23 |
Fashion Change Intro |
Lynch & Strauss, Chapter 1 |
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Tuesday, Feb. 28 |
Fashion and the Self |
Lynch & Strauss, Chapter 2 |
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Thursday, March 1 |
Trend Project One: Question Day |
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Tuesday, March 6 |
Fashion Change as Search for Meaning Trend Project 1 Due |
Lynch & Strauss, Chapter 3 |
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Thursday, March 8 |
cont., Trend Project 2 assigned |
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Tuesday, March 20 |
Fashion as Collective Behavior |
Lynch & Strauss, Chapter 4 |
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Thursday, March 22 |
Fashion as Style |
Lynch & Strauss, Chapter 5 |
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Tuesday, March 27 |
Fashion as Performance |
Lynch & Strauss, Chapter 6 |
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Thursday, March 29 |
No class, professor at conference |
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Tuesday, April 3 |
Cyclical Theories of Fashion Change |
Lynch & Strauss, Chapter 7 |
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Thursday, April 5 |
Exam Review |
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Tuesday, April 10 |
Exam 2 |
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Thursday, April 12 |
Library Day: Trend Project 2 Chris Neuhaus, Rod Library Room 373 |
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Tuesday, April 17 |
Trend Project 2 question/answer Day: Reference list (typed, APA style) due for company profile section of the paper. Duct Tape Accessory Trend Project Assigned |
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Thursday, April 19 |
Trend Project 2 Due by 11:00 AM, Dr. Lynch available for questions 8 am to 11:00 AM |
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Tuesday, April 24 |
Focusing on Change |
Lynch & Strauss, Chapter 8 |
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Thursday, April 26 |
Summary |
Lynch & Strauss, Chapter 9 |
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Final Exam Duct Tape Fashion Accessory Expo!!!!!!!!!!!!!!!!!!!!! |
8 - 9:50 AM |
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