Annette Lynch

Fashion Trend Analysis



Fashion Trend Analysis

Spring 2015

Annette Lynch: 8 AM Tuesday/Thursday

Instructor: Dr. Annette Lynch

Office Hours:  T TH, 9:30 - 11:00

Office: 237 Latham

Web address:

Voice Mail:  273-2114




Required Texts:

Lynch, A. and Strauss, M. D. (2007).  Changing Fashion:  A Critical Introduction to Trend Analysis and Meaning.  Oxford, England: Berg Publishers.

New York Times, free and available to students at the Maucker Union.

Women's Wear Daily (WWD): available on-line to students through UNI Rod Library.  Also available in paper version in the student lounge in Latham Hall.

Style.Com trend reports at

Course Objectives:

1.    Introduce students to theories and frameworks used to explain and predict fashion change.

2.    Introduce students to sources of information and research on fashion change.

3.    Introduce students to the factors involved in planning and presenting a fashion forecast.

4.    Help students understand the relationship between social and cultural change and fashion change.

5.    Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.

Course Requirements and Grading System:


Exam I:

100 PT

Tueday, February 24

Exam II:

100 PT

Tuesday, April 7

Final Exam, NYT Fashion Journalism Assignment 

100 PT

Maculinity Trend Project 

100 PT

Due dates noted in schedule

Fall 2015 Trend Project 100 Due dates noted in schedule

Fall 2015 Trend Analysis Notebook

 90 PT

Due dates noted in schedule


 590 PT



All course requirements must be met in order to receive a passing grade in this course.

Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.



90 - 100 %


80 - 89 %


70 - 79 %


60 - 69 %



Class Policies

Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:

bullet more than 5 classes missed - loss of one full grade in course
bullet more than 7 classes missed - loss of two full grades in course

more than 9 classes missed - failure for the entire course


Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower.  Students may not turn in material in my mailbox either following or preceding class and received full credit.

Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Make-up assignments are generally papers on the topic covered by the exam.

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.

Tentative Schedule




Tuesday, January 13


Introduction to Course Content

New York Times Fashion Journalism Assignment

Thursday, January 15

Diffusion of Innovation, Fashion Life Cycle


Tuesday, January 20 Fashion Life Cycle/Social Processes
Thursday, January 22 Dissonance Show and Tell


Tuesday, January 27 Trend Project 1 Assigned
Thursday, January 29

Fashion as Symbol



Tuesday, February 3

Fall 2015 Fashion Trend Notebook Assigned

Thursday, February 5


Tuesday, February 10 Favorite Fall Trend Show and Tell  FALL 2015 New York Fashion Week
Thursday, February 12 Exam Review  FALL 2015 New York Fashion Week


Tuesday, February 17 No Class, Professor in Des Moines  
Thursday, February 19 No Class, Professor in Washington DC  


Tuesday, February 24 Exam 1  
Thursday, February 26

Fashion Change Introduction

Questions and Answers: Trend Project 1

 Lynch/Strauss, Chapter 1


Tuesday, March 3 Exam 1 Returned  Process Grade: Fall 2015 Trend Notebook Due
Thursday, March 5 Fashion and the Self  Lynch/Strauss, Chapter 2


Tuesday, March 10 Fashion as Meaning Lynch/Strauss Chapter 3
Thursday, March 12

Fashion as Collective Behavior

Trend Project 1 Due

 Lynch/Strauss Chapter 4


Tuesday, March 24

Fashion as Style

Trend Project 2 assigned

Lynch/Strauss, Chapter 5
Thursday, March 26 Cyclical Theories of Fashion Change

Lynch/Strauss, Chapter 7



Tuesday, March 31  Fashion as Performance  Lynch/Strauss, Chapter 76
Thursday, April 2 Questions and Answers: Take Home Exam  


Tuesday, April 7 Take Home Exam 2 Due  
Thursday, April 9 No Class: CATWALK 23!!!!!!!  


Tuesday, April 14 Trend Project 2 Library Day
Thursday, April 16 Questions and Answers: Trend Project 2  


Tuesday, April 21

Paper Due: Trend Project 2

Fall Trend Notebook Due

Thursday, April 23 Discussion: Trend Project 2 Portfolio Pages  


Tuesday, April 28 Help Session: Portfolio Pages
Thursday, April 30 Portfolio Pages Due, Exam Review  



Fashion Journalism Assignment, NYTimes Journalists Forecast the Looks for Fall 2015 and short in class essay exam on Characteristics of Innovations.