Fashion Trend Analysis

Fashion Trend Analysis

Spring 2012

Annette Lynch 8:00 Tuesday and Thursday

Instructor: Dr. Annette Lynch	Office Hours: 243 Latham, Tue/Thur 9:15-10:45
Office: 219 Sabin, 243 Latham Hall	Web address: http://uni.edu/lynch
Voice Mail: 273-3054, 273-2114	Email: Lynch@uni.edu

 

Required Texts

Lynch, A. and Strauss, M. D. (2007).  Changing Fashion:  A Critical Introduction to Trend Analysis and Meaning.  Oxford, England: Berg Publishers.

Lynch, A. (in press, 2012).  Porn Chic: Exploring the Contours of Raunch Eroticism. London: Berg Publishers. (distributed by professor in class)

New York Times, free and available to students at the Maucker Union.

Women's Wear Daily (WWD): available on-line to students through UNI Rod Library.  Also available in paper version in the student lounge in Latham Hall.

Style.Com trend reports at http://www.style.com/trendsshopping/trendreport/

Course Objectives:

1.    Introduce students to theories and frameworks used to explain and predict fashion change.

2.    Introduce students to sources of information and research on fashion change.

3.    Introduce students to the factors involved in planning and presenting a fashion forecast.

4.    Help students understand the relationship between social and cultural change and fashion change.

5.    Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.

Course Requirements and Grading System:

Exam I:	100 PT	February 21
Exam II:	100 PT	April 3
Final Exam Project/Take Home	100 PT	May 1, 8 AM
Trend Projects (2)	100 PT	Due dates listed in schedule
Fall 2012 Trend Analysis Notebook	50 PT	Due dates listed in schedule
	450 PT

All course requirements must be met in order to receive a passing grade in this course.

Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.

 

90 - 100 %	A
80 - 89 %	B
70 - 79 %	C
60 - 69 %	D

Class Policies

Attendance - You are responsible for the information presented in class, including visual material which will not be shown on an individual basis.

Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower.  Students may not turn in material in my mailbox either following or preceding class and received full credit.

Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Make-up assignments will be a 20 page paper on the topic covered by the exam.

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.

Tentative Schedule

Date	Topic	Reading Assignment
Tuesday, January 10	Introduction to Course
Thursday, january 12	Perspectives on the Nature of Fashion	Porn Chic 1
Tuesday, January 17	Birth and Evolution of New Fashions	Porn Chic 2
Thursday, January 19	Trend Project 1 & Fall 2012 Trend Notebook assigned	Porn Chic 3
Tuesday, January 24	Diffusion of Innovation Theory	Porn Chic 4
Thursday, January 26	Fashion Life Cycle	Porn Chic 5
Tuesday, January 31	Social Processes	Porn Chic 6
Thursday, Feb. 2	Fashion as Symbol	Porn Chic 7
Tuesday, Feb. 7	Porn Chic: Show and Tell/Discussion of Project	Porn Chic 8
Thursday, Feb. 9	Consumer Decision Making	Porn Chic 9, NYC Fashion Week Fall/Winter 2012, Feb 9-16
Tuesday, Feb. 14	Fall 2012 Trend Notebook Discussion	Porn Chic 10
Thursday, Feb. 16	Exam Review Session
Tuesday, Feb. 21	EXAM 1/ Fall 2012 Notebook: Process Due Date
Thursday, Feb. 23	Fashion Change Intro	Lynch & Strauss, Chapter 1
Tuesday, Feb. 28	Fashion and the Self	Lynch & Strauss, Chapter 2
Thursday, March 1	Trend Project One: Question Day
Tuesday, March 6	Fashion Change as Search for Meaning Trend Project 1 Due	Lynch & Strauss, Chapter 3
Thursday, March 8	cont., Trend Project 2 assigned
Tuesday, March 20	Fashion as Collective Behavior	Lynch & Strauss, Chapter 4
Thursday, March 22	Fashion as Style	Lynch & Strauss, Chapter 5
Tuesday, March 27	Fashion as Performance	Lynch & Strauss, Chapter 6
Thursday, March 29	No class, professor at conference
Tuesday, April 3	Cyclical Theories of Fashion Change	Lynch & Strauss, Chapter 7
Thursday, April 5	Exam Review
Tuesday, April 10	Exam 2
Thursday, April 12	Library Day: Trend Project 2 Chris Neuhaus, Rod Library Room 373
Tuesday, April 17	Trend Project 2 question/answer Day: Reference list (typed, APA style) due for company profile section of the paper. Duct Tape Accessory Trend Project Assigned
Thursday, April 19	Trend Project 2 Due by 11:00 AM, Dr. Lynch available for questions 8 am to 11:00 AM
Tuesday, April 24	Focusing on Change	Lynch & Strauss, Chapter 8
Thursday, April 26	Summary	Lynch & Strauss, Chapter 9
Final Exam Duct Tape Fashion Accessory Expo!!!!!!!!!!!!!!!!!!!!!	8 - 9:50 AM