Annette Lynch

Fashion Trend Analysis

 

 

Fashion Trend Analysis

Fall 2016

Annette Lynch: 10 AM MWF

Instructor: Dr. Annette Lynch

Office Hours:  MWF 11 AM - 12 NOON

Office: 237 Latham

Web address: http://uni.edu/lynch

Voice Mail:  273-2358

Email: Lynch@uni.edu

 

 

Required Texts:

Fletcher, K. & Grose, Lynda. (2012). Fashion and Sustainability: Design for Change. London: Laurince King Publishing LTD. 

Lynch, A. and Strauss, M. D. (2007).  Changing Fashion:  A Critical Introduction to Trend Analysis and Meaning.  Oxford, England: Berg Publishers.

New York Times, free and available to students at the Maucker Union.

Women's Wear Daily (WWD): available on-line to students through UNI Rod Library.  Also available in paper version in the student lounge in Latham Hall.

Style.Com trend reports at http://www.style.com

Course Objectives:

1.    Introduce students to theories and frameworks used to explain and predict fashion change.

2.    Introduce students to sources of information and research on fashion change.

3.    Introduce students to the factors involved in planning and presenting a fashion forecast.

4.    Help students understand the relationship between social and cultural change and fashion change.

5.    Examine the relationship of economic, political, technological, artistic, and social life to fashionable behavior.

Course Requirements and Grading System:

 

Exam I:

100 PT

October 12

Exam II:

100 PT

November 11

Final Exam, Fashion Journalism Assignment 

100 PT

Sustainability Trend Project 

100 PT

Due dates noted in schedule

Spring 2017 Trend Project 100 Due dates noted in schedule

Spring 2017 Trend Analysis Notebook

 90 PT

Due dates noted in schedule

 

 590 PT

 

 

All course requirements must be met in order to receive a passing grade in this course.

Assignments are due in class on the date due. Assignments that are put in my mailbox or turned in late receive a lower letter grade than those turned in on time. Habitual late assignments will affect your grade in this course. Letter grades are based on a percentage grading scale.

 

 

90 - 100 %

A

80 - 89 %

B

70 - 79 %

C

60 - 69 %

D

 

Class Policies

Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:

bullet more than 5 classes missed - loss of one full grade in course
bullet more than 7 classes missed - loss of two full grades in course
bullet

more than 9 classes missed - failure for the entire course

 

Assignments - Assignments are due in class on the due date. Any work not turned in during the class period on the assigned due date will be marked one grade lower. After the first late week, two grades lower.  Students may not turn in material in my mailbox either following or preceding class and received full credit.

Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Make-up assignments are generally papers on the topic covered by the exam.

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.

Tentative Schedule

 

 

 

Monday, Aug 22

 

Introduction to Course Content

 

Wednesday, Aug 24

Students Present: Fall 2016 trends

Introduction

 

 

Friday, Aug 26

Diffusion of Innovation

WWD Trends Notebook Assignment

Monday, August 29
Fashion Life Cycle/Social Processes New York Times Fashion Journalism Assignment
Wednesday, August 31
Fashion as Symbol
Friday, Sept 2 Sustainability Text Part 1, Chapters 1 - 2

 

Monday, Sept 5
Holiday
Wednesday, Sept 7

Trend Project 1 Assigned

 Part 1, continued 2 - 4
Friday, Sept 9

Fashion Trend Notebook Assigned

 

 

Monday, Sept 12

New York Fashion Week

 
Wednesday, Sept 14  New York Fashion Week
Friday, Sept 16 Favorite NY Fashion Week Show and Tell

 

Monday, Sept 19
New York Fashion Week Recap  
Wednesday, Sept 21
Sustainability  Part 2
Friday, Sept 23 Sustainability Part 2 continued

 

Monday, Sept 26
Update: New York Fashion Week
 Trend Notebook
Wednesday, Sept 28
Sustainability  Part III
Friday Sept 30 Exam Review  

 

Monday, October 3 No Class - Professor in Taiwan  
Wednesday, October 5

No Class - Professor in Taiwan

 
Friday, October 7

No Class - Professor in Taiwan

 

 

Monday, October 10

Fashion Change Introduction - Exam 1 Questions

 Lynch/Strauss, Chapter 1

Process Grade: Spring 2017 Trend Notebook Due

Wednesday, October 12 Exam 1
Friday, October 14

Fashion and the Self

Questions and Answers: Trend Project 1 & Format of Take Home Exam 2

 Lynch/Strauss, Chapter 2

 

Monday, October 17 Fashion as Meaning Lynch/Strauss Chapter 3
Wednesday, October 19

Fashion as Collective Behavior

Lynch/Strauss Chapter 4
Friday, October 21

Trend Project 1 Due

Show and Tell

 

Monday, October 24

 

Trend Project 2 assigned

Wednesday, October 26 No Class: Professor at Campus Safety Summit
Friday, October 28 Fashion as Style Lynch/Strauss, Chapter 5

 

October 31 Fashion as Cycle  Lynch/Strauss Chapter 6
November 2 Fashion as Performance  Lynch/Strauss, Chapter 7
November 4 Questions and Answers: Take Home Exam  

 

November 7 Trend Project 2 Library Day  
November 9 Questions and Answers: Take Home Exam  
November 11 Take Home Exam 2 Due  

 

Monday, November 14 Questions and Answers Spring 2017 Trend Notebook
Wednesday, November 16 Work Day: Open Office Hours  
Friday, November 18 Spring 2017 Trend Notebook Due

 

Monday, November 28

Questions and Answers: Trend Project 2

Wednesday, November 30 Discussion: Trend Project 2 Portfolio Pages  
Friday, December 2 Paper Due: Trend Project 2  

 

Monday, December 5 Help Session: Portfolio Pages
Wednesday, December 7 Portfolio Pages Due  
Friday, December 9 Exam Review

 

 FINAL EXAM

Fashion Journalism Assignment, NYTimes Journalists Forecast the Looks for Spring 2017 and short in class essay exam on Characteristics of Innovations.