Fashion Promotion
Fashion Promotion Fall 2012
3:30 PM Latham 232
Dr. Annette Lynch
Office Hours: MWF 9 - 10 AM
Faculty Office: 243 Latham Hall, 273-2114
Center for Violence Prevention: 219 Sabin, 273-3054
Required Special Event:
Homecoming Royalty Talent Competition: Tuesday, October 16 6:00 PM to 10:30 PM
The Royalty Showcase is where the Homecoming Court will show us their stuff and compete for the titles of King and Queen. Come and support your fellow Panthers! The talent competition will take place at 7:30pm in the Maucker Union Ballroom.
Required Textbooks:
Everett, J. C. & Swanson, KK. (2004). Guide to Producing a Fashion Show. New York: Fairchild Publication
Course Objectives:
1. To enable students to do a situational analysis of fashion marketing problems which define objectives that can be attained through advertising and promotion.
2. To develop planning and process skills utilized in developing marketing communication strategies for promoting institutions and products at different market levels of the fashion industry.
3. To develop methods and systems for doing critical analysis and evaluation of advertising, publicity, special events, and visual merchandising as a function of marketing.
4. To provide realistic experience through hands-on assignments related to fashion promotion and advertising.
Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:
- More than 5 classes missed - loss of one full grade in course (for example A to a B)
- More than 7 classes missed - loss of two full grades in course (for example A to a C)
- More than 9 classes missed - failure (F)
Assignments - Assignments are due in class on the due date. Any work not turned in on time will be marked one grade lower. After the first late week, two grades lower.
Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment. Your make-up assignment will be a 20 research paper in the content area of the exam.
Students with Special Needs:
The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.
Tentative Schedule
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August 21
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Introduction to Course
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August 23
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Project Runway Homecoming Event |
Preliminary Planning by the entire class Steele, "The Greatest Show on Earth" |
| August 28 | Lecture: Merchandise and Model Management | Guide, Chapters 1 to 3 |
| August 30 | Music and Props | Guide, Chapters 5-8 |
| September 4 | Formation of Work Groups, group work time | First Group Meetings/Preliminary plans due in class |
| September 6 |
Lecture: Merchandise amd Model Management, music and props Group Work Time |
Guide, Chapters 1 - 3 |
| September 11 |
Music and Props Group Work Time |
Guide, chapters 5-8 |
| September 13 | Group reports | Update Report |
| September 18 | Group Work Time | |
| September 20 | Exam Review Session |
| September 25 | Exam I | |
| September 27 | Homecoming Event Work Day |
| October 2 | Homecoming Event Work Day | |
| October 4 | Homecoming Event Work Day |
| October 9 | Homecoming Event Work Day | |
| October 11 | Homecoming Event Work Day |
| October 16 | Homecoming Event, no class come to evening event | |
| October 18 | Panther Runway: Coronation Challenge, Debrief |
| October 23 | Catwalk 21: Project Assigned, First work day |
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| October 25 | Catwalk 21: Work day |
| October 30 | No CLASS: St. LOUIS |
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| November 1 | Catwalk 21: Report & Feedback: Theme |
| November 6 | Catwalk 21: Assignment & Work Day: Promotion & Marketing Plan |
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| November 8 | Catwalk 21: Report and Feedback, Promotion and Marketing Plan |
| November 13 | Final Project Assigned | |
| November 15 | VALS Market Segment: Discussion of Defense of Marketing Approach |
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November 20 |
Thanksgiving Break
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November 22
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Thanksgiving Break
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| November 27 | Question and Answer, Final Exam Project Portfolio Pages |
| December 29 | VALS Market Segment: Ad copy, layout, and or script defense |
| December 4 | Final Presentations: Catwalk 21 |
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| December 6 | Question & Answer Final Exam Project |
FINAL EXAM: Presentations of individual projects and portfolio pages