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Fashion Promotion
Fashion Promotion Fall 2011
8:00 AM: Latham 232
Dr. Annette Lynch
Office Hours: Tuesday and Thursday: 11:00 - 12:30
Faculty Office: 243 Latham Hall, 273-2114
Center for Violence Prevention: 219 Sabin, 273-3054
Required Lecture:
October 14 (Friday), 4 PM, Georgian Lounge. "When Does Fashion Become Art", Speaker, Ingrid Mida.
Required Textbooks:
Everett, J. C. & Swanson, KK. (2004). Guide to Producing a Fashion Show. New York: Fairchild Publication
Course Objectives:
1. To enable students to do a situational analysis of fashion marketing problems which define objectives that can be attained through advertising and promotion.
2. To develop planning and process skills utilized in developing marketing communication strategies for promoting institutions and products at different market levels of the fashion industry.
3. To develop methods and systems for doing critical analysis and evaluation of advertising, publicity, special events, and visual merchandising as a function of marketing.
4. To provide realistic experience through hands-on assignments related to fashion promotion and advertising.
Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:
- More than 3 classes missed - loss of one full grade in course (for example A to a B)
- More than 5 classes missed - loss of two full grades in course (for example A to a C)
- More than 7 classes missed - failure (F)
Assignments - Assignments are due in class on the due date. Any work not turned in on time will be marked one grade lower. After the first late week, two grades lower. Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment. Your make-up assignment will be a 20 research paper in the content area of the exam. Students with Special Needs: The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.
Tentative Schedule
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August 23
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Introduction to Course
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August 25
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Project Runway Homecoming Event |
Preliminary Planning by the entire class Steele, "The Greatest Show on Earth" |
| August 30 | Lecture: Merchandise and Model Management | Guide, Chapters 1 to 3 |
| September 1 | Music and Props | Guide, Chapters 5-8 |
| September 6 | Formation of Work Groups | First Group Meetings |
| September 8 | Work time |
| September 13 | Group Presentations | Plans due in class |
| September 15 | Group Presentations |
| September 20 | ||
| September 22 | Exam Review Session |
| September 27 | Exam I | |
| September 29 | Homecoming Event Work Day |
| October 4 | Homecoming Event Work Day | |
| October 6 | Homecoming Event Work Day |
| October 11 | Catalogue Assignment | VALS Market Segment/Product Review |
| October 13 | Presentations, VALS, product example |
| October 18 | Product Review/Vals Analysis Due | |
| October 20 | Lecture | Layout Design/Ad copy |
| October 25 | Portfolio Page Guidelines | |
| October 27 | Portfolio Page Work Day |
| November 1 | Catalogue Assignment Due | |
| November 3 | Fashion Show Production Assignment |
| November 8 | Group Work Time | |
| November 10 | Group Work Time |
| November 15 | Group Work Time | |
| November 17 | Group Work Time |
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November 22
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Thanksgiving Break
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November 24
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Thanksgiving Break
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| November 29 | Group Work Time |
| December 1 | Group Work Time |
| December 6 | Design Show Presentations | |
| December 8 | Design Show Presentations/Final Exam Review | Design Show Notebooks Due |
FINAL EXAM: TUESDAY, DECEMBER 13, 8 AM
