Fashion Promotion

Fashion Promotion Fall 2011

8:00 AM: Latham 232

Dr. Annette Lynch

 

Office Hours:  Tuesday and Thursday: 11:00 - 12:30

Faculty Office: 243 Latham Hall, 273-2114

Center for Violence Prevention: 219 Sabin, 273-3054

Required Lecture:

October 14 (Friday), 4 PM, Georgian Lounge.  "When Does Fashion Become Art", Speaker, Ingrid Mida.

Required Textbooks:

Everett, J. C. & Swanson, KK. (2004).  Guide to Producing a Fashion Show. New York: Fairchild Publication

Course Objectives:

1.    To enable students to do a situational analysis of fashion marketing problems which define objectives that can be attained through advertising and promotion.

2.    To develop planning and process skills utilized in developing marketing communication strategies for promoting institutions and products at different market levels of the fashion industry.

3.    To develop methods and systems for doing critical analysis and evaluation of advertising, publicity, special events, and visual merchandising as a function of marketing.

4.    To provide realistic experience through hands-on assignments related to fashion promotion and advertising.

 

Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:

- More than 3 classes missed - loss of one full grade in course (for example A to a B)

- More than 5 classes missed - loss of two full grades in course (for example A to a C)

- More than 7 classes missed - failure (F)

Assignments - Assignments are due in class on the due date. Any work not turned in on time will be marked one grade lower. After the first late week, two grades lower.

Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment.  Your make-up assignment will be a 20 research paper in the content area of the exam. 

Students with Special Needs:

The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.

 

Tentative Schedule

August 23	Introduction to Course
August 25	Project Runway Homecoming Event	Preliminary Planning by the entire class Steele, "The Greatest Show on Earth"

 

 

August 30	Lecture: Merchandise and Model Management	Guide, Chapters 1 to 3
September 1	Music and Props	Guide, Chapters 5-8

 

 

September 6	Formation of Work Groups	First Group Meetings
September 8	Work time

 

 

September 13	Group Presentations	Plans due in class
September 15	Group Presentations

 

 

September 20
September 22	Exam Review Session

 

 

September 27	Exam I
September 29	Homecoming Event Work Day

 

 

October 4	Homecoming Event Work Day
October 6	Homecoming Event Work Day

 

 

October 11	Catalogue Assignment	VALS Market Segment/Product Review
October 13	Presentations, VALS, product example

 

 

October 18	Product Review/Vals Analysis Due
October 20	Lecture	Layout Design/Ad copy

 

October 25	Portfolio Page Guidelines
October 27	Portfolio Page Work Day

November 1	Catalogue Assignment Due
November 3	Fashion Show Production Assignment

 

November 8	Group Work Time
November 10	Group Work Time

 

November 15	Group Work Time
November 17	Group Work Time

 

November 22	Thanksgiving Break
November 24	Thanksgiving Break

 

November 29	Group Work Time
December 1	Group Work Time

 

December 6	Design Show Presentations
December 8	Design Show Presentations/Final Exam Review	Design Show Notebooks Due

 

 FINAL EXAM: TUESDAY, DECEMBER 13, 8 AM