Dress and Human Behavior
Dress and Human Behavior
Faculty Office: 243 Latham, 273-2114, office hours 10:45 AM - 12:15 PM T TH, and by appointment
Center for Violence Prevention: 219 Sabin Hall, 273-3054
Teaching Assistant: Erin Bracey, firstname.lastname@example.org
Holt, D. and Cameron, D. (2010). Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford, UK: Oxford University Press.
1. Recognize that dress is a complex social process and a revealing form of human behavior.
2. Approach dress as a means of understanding self, social interaction, and society.
3. Identify factors within the social context that influence dress choices and affect the meaning of the dressed body.
4. Become attuned to the symbolic functions of dress and its importance within the communication process.
5. Observe how people use dress and appearance in daily life to organize and give meaning to social experiences.
6. Recognize cross-cultural diversity and commonality of dress patterns and consider implications of globalization of dress practices.
7. Apply feminist theory and concepts to the study of dress and appearance styles.
8. Become acquainted with research focused upon social and psychological aspects of clothing and textiles.
Course Requirements and Grading System
|MVP Project||25% of grade||DUE: October 16|
|Exam 1||25% of grade||October 28|
|Brand as Empowerment Project||25 % of grade||DUE: December 13 (Stages 1-5)|
|Final Exam||25 % of grade||Tuesday, December 17, 10 AM, Stage 6 and Take Home Question|
Attendance Policy: Students are expected to be at all class sessions. It is the instructor's philosophy that classes should be attended to receive full credit for a college level course. Attendance roll will be taken and penalties assessed for excessive missed classes, medically excused or not. The following penalty schedule will be applied in the class:
More than 5 classes missed: Loss of One Full Letter Grade
More than 7 classes missed: Loss of Two Full Letter Grades
More than 9 classes missed: Failure (F) in the course.
Assignments - Assignments are due in class on the due date. Any work not turned in on time will be marked one grade lower. After the first late week, two grades lower.
Exams - Students who must miss an exam due to extreme illness or other emergency must contact me in advance of the exam in order to arrange a make-up assignment. Your make-up assignment will be a 20 research paper in the content area of the exam.
Students with Special Needs:
The Americans with Disabilities Act of 1990 (ADA) provides protection from discrimination for qualified individuals with disabilities. Students with a disability, who require assistance, will need to contact the Office of Disability Services (ODS) for coordination of academic accommodations. The ODS is located at 213 Students Services Center. Their phone number is 319-273-2676. Students should also feel free to contact the professor if there are accommodations that can be made.
Introduction to course and MVP and Brand as Empowerment Projects
|August 28||Psychology, Sociology and Anthropology of Dress and Appearance|
Cultural Construction of Gender
|September 2||Labor Day holiday|
|September 4||Better mousetraps vs cultural innovation: What sells fashion products?||Cultural Strategy, Chapter 1|
|September 6||Fashion as Empowerment: Using Products and Marketing to Create Change and Validate Emerging Identities||
Show and Tell
Assigned readings for Monday will be distributed in class
|September 9||MVP: Challenges to Hyper Masculinity & Self Objectification Project, Lecture 1||Introduction to Project: Dr. Lynch,|
|September 11||MVP: Challenges to Hyper Masculinity & Self Objectification Project, Lecture 2||MVP Team|
|September 13||MVP: Challenges to Hyper Masculinity & Self Objectification Project, Lecture 3||MVP Team|
|September 16||MVP: Challenges to Hyper Masculinity & Self Objectification Project, Lecture 4||MVP Team|
|September 18||Presentation and Assignment of Project, Groups created||Dr. Lynch|
|September 20||Group meeting time|
MVP TRAINING: September 20 - 21 (Optional, not required)
|September 23||Group Updates: Group Meeting Time|
|September 25||Group Meeting Time|
|September 27||Group Presentation of Scenarios and plans for focus group testing|
|September 30||Cultural Innovation Theory Case Study: Nike||Chapter 2|
|October 2||Group Meeting Time|
|October 4||President's Installation, NO CLASS|
|October 7||Cultural Innovation Theory Case Study: Nike(cont), Jack Daniels, Ben & Jerry's||Chapter 3 and 4|
|October 9||Group Work Time|
|Ocober 11||Group Presentations|
|October 14||Group Presentations|
|October 16||Group Meeting Time,|
|October 18||Cultural Innovation Case Studies: Starbucks & Patagonia, MVP Project due at end of class||Chapters 5 and 6|
|October 21||Cultural Innovation Case Studies, cont.|
|October 23||Dr. Lynch ill, no class|
|October 25||Marlboro/Cultural Innovation Theory||Chapters 7, 8 and 9|
|October 28||Killing Me Softly: Due end of class, Cultural Strategy Analysis|
|October 30||Tough Guise: Due end of class, Cultural Strategy Analysis|
|November 1||Exam Review||Chapter 10 & 12|
|Chapters 10 and 11|
|November 6||Brand as Empowerment Project assigned||Chapters 12 and 13|
|November 8||Wrestling with Manhood: Due end of class Cultural Strategy Analysis|
No Class: Chicago Career Fair
|November 13||Creating Programming as an Aspect of Brand|
Mapping the Orthodoxy (projects revieed in class)
Documenting the Social Disruption Assigned
Self (Psychological Expression of), Social Identity, Cultural Identity Excercise, due in class
Documenting a Social Disruption (projects reviewed in class)
Unearth Ideological Opportunity & Cull Source Material Assigned
Exams returned, grades updated
|November 25||Thanksgiving Break|
|November 27||Thanksgiving Break|
|November 29||Thanksgiving Break|
Unearthing and Cull Due:
Apply Cultural Tactics Assigned
|December 4||Apply Cultural Tactics: Question and Answer|
|December 6||Cultural Tactics Due
Craft the Cultural Strategy Assigned
Cultural Tactics projects reviewed in class
|December 11||Questions and answers: Brand as Empowerment||
|December 13||Brand as Empowerment: Stages 1 - 5 Due in Class|
FINAL EXAM: Tuesday, December 17, 10 - 11:50 AM, Portfolio Pages Short Take Home Due