Late 1980s

Home Introduction Early Deere&Co. 1980s Farm Crises 1980s Struggle U.A.W. Implements Joe Gruman Gary Handke Recession Survival Late 1980s Conclusion Notes

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    Business started to improve for Deere & Company in 1988. Tractor sales picked up to 90 percent. An expected profit for the year was around $208.9 million. Deere still controlled 45 percent of the U.S. farm equipment market, which was much better than its competitors. Deere & Company joined various stock exchanges including New York Stock Exchange, Chicago, and Frankfurt, Germany. Their agricultural equipment included the following: tractors, combine harvesters, tillage tools, planters, haying equipment, cotton pickers, cotton strippers, and cultivators. Deere also handled equipment for the following industries: construction firms, industrial companies, public works, material handling, and forestry business. Lawn and garden tractors along with mowers attracted customers as well. Finally, Deere offered health care with the Heritage National Healthplan and the John Deere Family Healthplan.

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