SPECIAL TOPICS IN SOCIAL PSYCHOLOGY

Persuasion, Propaganda, and Polarization

Fall 2020

 

Class Information                                                     Instructor Information

PSYCH 3606/5606                                                     Helen C. Harton, Ph.D.

ITTC 29                                                                      Bartlett 2080

W 7-9:45pm                                                                harton@uni.edu; www.uni.edu/harton

                                                                                               

Office Hours: M 3-4; WF 11-11:50; whenever I’m around

 

Course Information

 

Course Learning Outcomes (undergraduate students): By the end of this course, you should be able to:

      1) Explain how social psychology applies to a variety of types of societal problems

      2) Critically discuss ideas from social psychology

      3) Evaluate and apply research to social issues

      4) Apply your knowledge of research to design a research-based plan to improve society

 

Course Learning Outcomes (graduate students): By the end of this course, you should be able to:

      1) Illustrate how social psychology applies to a variety of types of societal problems

      2) Critically interpret ideas from social psychology

      3) Analyze research and evaluate its applicability to social issues

      4) Design, evaluate, and possibly implement a research-based plan to improve society

 

Instructor Course Description:

 

In this class, we will explore topics related to persuasion, propaganda, and polarization.

 

1. We’ll read and discuss several popular press books and chapters in books by social psychologists and those in related fields as well as several journal article, and discuss their ideas, the science behind them, and their implications. You will write short reaction papers to the readings each week and participate actively in class discussions.

 

2. You will be able to explore a problem of particular interest to you in more depth in an individual project in which you will examine polarization on a particular controversial issue and design a detailed, do-able plan to help address this polarization. You’ll also present your problem and solution to the class. Undergraduate paper requirements slightly differ from those of graduate students.

 

3. You will apply your knowledge in your final, take home exam.

 

4. Graduate students will lead one class with a partner. The two of you will work with me to pick three appropriate scientific articles as well as discussion questions for the class.

 

This class is not one of those that you can come to once in a while and get the notes from someone else; it requires work and responsibility on your part. It is important that you do all the readings on time, reading them not just cursorily, but critically. The books will be easier to read than the journal articles most likely, but you still need to be critical of what they say and think beyond the text. You will also be expected to be actively involved in class discussions.

 

Course Catalog Description: In-depth coverage of an applied topic in social psychology and the design of social psychology research. Students will be required to complete a project, which may or may not include the collection of data, in the topical area. Topics may include, but are not limited to, social cognition, emotion, interpersonal relationships, aggression, persuasion, altruistic behavior, identity and group dynamics. Prerequisite(s): PSYCH 1001 (400:001); PSYCH 3002 (400:101); PSYCH 2203 (400:160); junior standing. (Variable)

 

Course Policies

 

Makeup and Late Paper Policies: Reaction papers are due at 10am every Wednesday. You can turn in up to two of them late (by the start of class) without penalty. Oral presentations, the project, and exams need to be completed at the date and time assigned except in extreme circumstances (e.g., illness, familial death). In those cases, you need to contact me before class. If you’re having issues with getting things in on time, instead of ignoring it, talk to me so we can figure things out.

 

Attendance Policy: It’s expected that if you’re able to, you’ll attend class, but if you need to, that attendance can be virtual (e.g., if you need to self-isolate). You have one automatic drop for class discussion grades. If you need to miss more than one class because of illness, etc., just talk to me. I’m reasonable and we’ll figure something out. Don’t come to class sick.

 

Academic Ethics Policy Statement: Students must observe the Academics Ethics Policy (http://www.uni.edu/policies/301). Cheating and plagiarism of any kind or amount will not be tolerated and will result in lowered grades, including a possible 0 on the assignment in question, regardless of intentions. Ignorance of the rules is no excuse. If you have any questions about what is acceptable, ask. Note that it is not acceptable to use secondary sources in scientific writing—you should cite and read the primary source.

 

COVID- and Weather-related Policies: You are required, per university policy, to wear a face covering in all campus buildings. You should also self-screen and not come to class if you are experiencing any symptoms of COVID-19. If you need to miss class for COVID-related reasons, let me know so that we can zoom you in and/or work together to make up missed work. There will be assigned seats in class to help with contact tracing. If class must become virtual at any time during the semester for any reason, including university directive, cancellation due to weather, and/or instructor illness, the default response will be to meet via Zoom during regular class time.

 

Diversity and Inclusion Policy: My goal is to present materials and activities that are respectful of various types of diversity, including but not limited to gender, sexuality, disability, age, socioeconomic status, ethnicity, race, religion, and culture and to create a positive learning environment for all. Your suggestions are encouraged and appreciated. Please let me know if there are ways I can improve the effectiveness of the course for you personally or for other students or student groups.

 

Civility Policy: It is important that we discuss topics calmly and respectfully. We want to have an open setting where everyone feels free to contribute, where no one tries to dominate the conversations, and where we all remain open to other’s ideas. Ad hominem comments are not appropriate.

 

Credit Hour Statement: This course meets the Course Credit Hour Expectation outlined in the Course Catalog. Students should expect to work a minimum of 2 hours per week outside of class for every course credit hour. Since this is an upper level/graduate course, undergraduates should expect to work approximately 3 hours, and graduate students, 4 hours, per week for every course credit hour (so 9 or 12 hours per week, respectively).

 

Required Readings

 

Readings:

 

We will read and discuss three popular press science books this semester as well as several book chapters and scientific articles.

 

**Bring the readings to class with you when we discuss that topic (hard copy or electronic).

 

Cialdini, R. (2016). Pre-suasion: A revolutionary way to influence and persuade. Simon & Schuster.

Mercier, H. (2020). Not born yesterday: The science of who we trust and what we believe. Princeton University Press. https://doi.org/10.1515/9780691198842

O’Connor, C., & Weatherall, J. O. (2019). The misinformation age: How false beliefs spread. Yale University Press. https://doi.org/10.2307/j.ctv8jp0hk

 

Other readings are available in Blackboard (see below) or will be made available at least a week before class (for the three graduate-student led classes).

 

Critical thinking, fallacies, and open science

Nelson, L. D., Simmons, J. & Simonsohn, U. (2018). Psychology’s renaissance. Annual Review of Psychology, 69, 511-534. http://doi.org/10.1146/annurev-psych-122216-011836

Risen, J., & Gilovich, T. (2007). Informal logical fallacies. In R. J. Sternberg, H. L. Roediger III, & D. F. Halpern (Eds.), Critical thinking in psychology (1st ed., 110-130). Cambridge. https://doi.org/10.1017/cbo9780511804632.008

https://yourbias.is/ (read the definitions of the fallacies—we’ll discuss examples in class)

 

Motivated reasoning

Epley, N., & Gilovich, T. (2016). The mechanics of motivated reasoning. Journal of Economic Perspectives, 30(3), 113-140. https://doi.org/10.1257/jep.30.3.133

Washburn, A. N., & Skitka, L. J. (2017). Science denial across the political divide: Liberals and conservatives are similarly motivated to deny attitude-inconsistent science. Social Psychological and Personality Science, 9(8), 1-9. https://doi.org/10.1177/1948550617731500

Hornsey, M. J., & Fielding, K. S. (2017). Attitude roots and Jiu Jitsu persuasion: Understanding and overcoming the motivated rejection of science. American Psychologist72(5), 459-473. https://doi.org/10.1037/a0040437

Tryon, W. W. (2018). Unconscious processing: Comment on Hornsey and Fielding (2017). American Psychologist, 73(5), 685–686. https://doi.org/10.1037/amp0000311

Hornsey, M. J., & Fielding, K. S. (2018). Not all motivated rejection of science is unconscious: Reply to Tryon (2018). American Psychologist, 73(5), 687-688. https://doi.org/10.1037/amp0000335

 

Social influences

Harton, H. C., & Bourgeois, M. J. (2004). Cultural elements emerge from dynamic social impact. In M. Schaller & C. S. Crandall (Eds.), Psychological foundations of culture (pp. 41-75). Erlbaum. https://doi.org/10.4324/9781410608994

Pratkanis, A. R. (2020). Why would anyone do or believe such a thing? A social influence analysis. In In R. J. Sternberg, H. L. Roediger III, & D. F. Halpern (Eds.), Critical thinking in psychology (2nd ed., 328-353). Cambridge. https://doi.org/10.1017/9781108684354.015

Christakis, N. A., & Fowler, J. H. (2009). Connected: The surprising power of our social networks and how they shape our lives. Little, Brown, and Company. Preface and Chapter 1

Wood, M. J. (2018). Propagating and debunking conspiracy theories on twitter during the 2015-2016 Zika virus outbreak. Cyberpsychology, Behavior, and Social Networking, 21(8), 485-490. https://doi.org/10.1089/cyber.2017.0669

 

Polarization in the U.S.

Moghaddam, F. M. (2018). Mutual radicalization: How groups and nations drive each other to extremes. American Psychological Association. https://doi.org/10.1037/0000089-000 Chapters 10 and 12

Federico, C. M. (in press). When do psychological differences predict political differences? Engagement and the psychological biases of political polarization. In J-W van Prooijen (Ed.), Political polarization (Current issues in social psychology). Routledge. https://doi.org/10.31234/osf.io/awjb3

 

Grading

           

Final Grades: Your final grade will be determined by participation and completion of various assignments (detailed below).

 

All assignments will be graded on a scale of 0-100 and averaged using the weights below to determine your final grade.

 

93-100

A

90-92

A-

87-89

B+

83-86

B

80-82

B-

And so on.


Assignment Weights (percentages):

 

 

Undergraduate credit

Graduate credit

Class discussion

20

15

Reaction papers

20

15

Project

25

25

Final exam

15

15

Presentation

10

10

Class leader

NA

10

 

Course Requirements:  

       

Class discussion. Active class discussion is essential to the functioning of the class. You are expected to contribute meaningfully to class discussion. While mere attendance is not enough to get a good grade for this component, it is imperative in that you can’t participate if you’re not here.

      Discussion will be graded on the following scale:

            0 = not there

            2 = attended but didn’t participate, participation not very relevant (below average)

            3 = comments relevant, but didn’t involve much insight (average)

            4 = comments relevant and insightful (good)

            5 = more than one comment showed a significant contribution (excellent)

 

There may also from time to time be other assignments that you should complete before class (e.g., complete a questionnaire, visit a website) that will contribute to your discussion grade.

 

I’ll send you feedback on your participation and drop your lowest discussion grade.

 

Reaction papers. Each week by Wednesday at 10am, you’ll post in Blackboard a document with your reactions to the week’s readings. These do not have to be written formally or in APA style, but they should be clear, grammatically correct, and appropriately cited. These 1-2 page papers (around 500 words) should not just be a summary of what you read, though they should address each of the readings. Include in your reactions your thoughts on what you read—how does it relate to other issues? To other things you’ve read in this or other classes? To other classes? What questions did you have about what you read? Do the authors make unsubstantiated claims or misrepresent anything? 

 

Reaction papers will be graded on the following scale:

            0 = didn’t turn it in

            2 = turned in, but not very relevant (below average)

      3 = comments relevant, but didn’t involve much insight, or only one to two real thoughts expressed (average)

      4 = comments relevant and insightful—at least three good points that go beyond the readings (good)

      5 = met qualification for 4, plus more than one comment showed a significant contribution (excellent)

 

I’ll send you feedback on your reaction papers each week. I will drop your two lowest reaction paper grades (including the first week of class). 

 

Project. In your project, you’ll evaluate polarization on a controversial issue that Americans seem to be split on. (You could also choose another group rather than “Americans” potentially, but talk to me about your idea).

 

Part 1: Define the issue (e.g., whether there should be a mask mandate, whether assault rifles should be banned, whether abortion should be legal). Then use polls and qualitative data sources to describe what Americans actually think about the issue (at least 3 references; about a page).

 

Part 2: Now review what each side thinks the other side thinks about the issue. You can use poll and qualitative data here, but you should also include direct observations—websites, articles, memes, etc. (at least 6 sources; 2-3 pages)

 

Part 3: Evaluate how accurate each side is about what the other believes. Then explain why each side a) believes as they do; and b) believes the other side believes as they do. Here you should use primary research sources on this issue in particular as well as in general to extrapolate your why (at least 6-8 references; 3-4 pages).

 

Part 4: Finally, outline a plan, based on research, to try to decrease polarization on this issue (at least 4 references; 2-3 pages)

 

Part 5: (Graduate students only): Describe a study (may be basic or applied) that would test either a) your rationale for people’s beliefs about the issue; b) your rationale for people’s beliefs about others’ beliefs on the issue; or c) your plan to reduce polarization. You’ll need a brief introduction for the study, including rationale and hypotheses (about a page); a complete method section (detailed procedures for recruitment and completion of the study; 1-3 pages); an expected results section (including planned analyses; 1-2 pages); and a discussion section explaining what your anticipated results would mean and what their implications are (1-3 pages).

 

All papers should be in APA style (7th ed.), including an APA style reference section (note that I’m picky about APA style and that I will also check your references against your text and look them up to make sure they are accurately cited). You can find help for APA style here: https://apastyle.apa.org/ and/or in the APA Manual, which is available at the bookstore and the library. Page estimates are just that—estimates to give you an idea of how long each section might be. They are not absolutes, and a good paper may have more or fewer pages per section.

 

The default assumption is that you’ll be writing a paper for your project, but I’m also open to other ideas such as a video or vocally annotated PowerPoint slides. Talk to me about your ideas ahead of time to get approval. Regardless of format, you’ll need to turn in a reference section and properly cite your references. You’ll also need a short abstract/summary of the project at the beginning and an APA style cover page (if a paper) or other introductory slide/title. 

 

Presentation. In one of the later class sessions (sign up at https://docs.google.com/spreadsheets/d/1cUqspRfFo7NyakWYcvuPvYr6R9a6FNAkH57UsHnvbO0/edit?usp=sharing), you’ll do an oral presentation on your project. The presentation should last no more than 12 minutes and address all the elements of your project. The class will then have about 5 minutes to ask questions. Grades will be based on presentation style and quality as well as content and ability to answer questions.

 

Final exam. The final exam is a take home exam that you can work on across the semester. For each question, you should write 2-4 typed, double spaced pages (plus a reference page—all references should be to primary sources). You’ll upload each essay separately. 

 

1. Design a plan to persuade someone of something (e.g., advertising campaign, public health campaign). First, explain who is trying to persuade whom of what. Then describe 3-5 things you would do, along with a description of the research (with accurate citations) on why that would be an effective tactic.

 

2. Identify a piece of propaganda (e.g., short video, news article, website). First, describe and cite/link to the propaganda. Then analyze it as propaganda. Show, using primary sources, how it is biased. Then explain what techniques it uses to try to persuade people. Describe research addressing how effective those techniques are likely to be.

 

3. One purpose of the class was to encourage you to think more deeply about scientifically-based ideas. Based on what you have learned, are you more hopeful about the future or less? Why? How can you use your position/knowledge in psychology to encourage societal change in a positive way (give concrete examples)?

 

Class discussion leader. Graduate students will choose a partner, and the two of you will be responsible for one class. You will choose a relevant topic and choose 3-4 appropriate readings and meet with me at least two weeks before your class to go over the topic and readings and get them approved. Then on the day of class, you’ll lead a discussion of your topic and the readings (which everyone is expected to read and write a reaction paper on). You will be graded on the quality of your readings and topic (scientifically sound, relevant, interesting; 20%), the quality of your discussion questions (40%), and how well you lead the class (40%). You’ll receive the same grade as your partner for the first two elements, but your grade may differ slightly for the third element.

 

Tentative Class Schedule

 

Date

Readings

Individual milestones

Aug. 19

Critical thinking, fallacies, and open science

Start thinking about the problem you want to address

Aug. 26

Pre-suasion Author’s Note + Part 1

Submit up to 3 ideas for your project issue. 

Sept. 2

Pre-suasion Part 2

Choose and turn in the issue you wish to address in your project and the format you plan to use.

Sept. 9

Pre-suasion Part 3

Begin research.

Sept. 16

Motivated reasoning

Continue research. Draft final exam essay on persuasion.

Sept. 23

Not Born Yesterday introduction, Chapters 1-7

Submit a description of what information you’ve collected for your project so far.

Sept. 30

Not Born Yesterday introduction, Chapters 8-16

Continue research.

Oct.  7

Social influences

Meet with me to discuss your progress on your project.

Oct. 14

The Misinformation Effect, Introduction, Chapters 1-2

Write and improve project. Graduate students meet with me on being class leaders.

Oct.  21

The Misinformation Effect, Chapters 3-4

Write and improve project.

Oct. 28

Polarization in the US

Write and improve project. Prepare presentation.

Nov. 4

Topic 1 (graduate student class leaders)

Project presentations. Work on take home final.

Nov. 11

Topic 2 (graduate student class leaders)

Project presentations.

Nov. 18

Topic 3 (graduate student class leaders)

Project presentations

Nov. 20**

Project due by noon

 

Nov. 25

Final exam due by 8:50pm

I will be available during the final exam period, 7-8:50pm, for any final questions.

 

Resources and University Policy Statements

 

Counseling Center: UNI’s Counseling Center is free, confidential, convenient, and effective. It is the mission of the University of Northern Iowa Counseling Center to promote the personal development and psychological well-being of all students and to encourage a college environment that is conducive to growth and learning. To make an appointment, call 273-2676 (8:00-5:00 M-F). For urgent situations outside of office hours, call the Counseling Center at 273-2676 and press 2 to speak to a crisis counselor. Call 911 in case of immediate danger.

 

The Learning Center: The Learning Center @ Rod Library has office hours for assistance with writing, math, science, and college reading and learning strategies for both graduate and undergraduate students. For more information, go to https://tlc.uni.edu/tutoring, email TheLearningCenter@uni.edu, call 319-273-6023, or visit the TLC desk located on the main floor of Rod Library. If you are unable to come in during normal tutoring hours, online tutoring is available through Smarthinking. You will need your CATID and passphrase to gain access. To access the Smarthinking platform go to https://tlc.uni.edu/schedule.

 

Rod Library: Rod Library is here to help, so take advantage of their services. Need help finding resources for a research paper? Need to find some information and can’t figure out where to look? Contact the Rod Library! You can stop by, chat, email, text or call the library all hours the library is open. www.library.uni.edu/research/ask-us

           

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