What Google Owns

 

 

Search

Google Web Search

Google Blog Search

Google News

Google Health

Google Book Search

Google Scholar

Google Finance

Google Maps

Google Images

Google Video

Google Earth

Google Sky

Goog-411

Google Alerts

Google Patent Search

Google Web Accelerator

 

Personalization and organization

IGoogle

Google Notebook  

Google Custom Search

Google Reader

Google Translate

 

 

Office Software  (Google Apps)

Google Docs

Google Pages

Google Calendar

Google Desktop: (search and personalize your computer)

Google Glossary

Sketchup 3-D form creation (@Last Software)

GapminderÕs Trendalyzer Software: visualization graphics

 

Email

Gmail

Postini: email security and anti-spam service

 

 

Advertising

Adwords: runs targeted ads around Google's search results

Adsense:  contextual linking service

Doubleclick

Feedburner:  feed-based advertising network; the leading provider of media distribution and audience engagement services for blogs and RSS feeds. Our Web-based tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web;  feed and blog advertising network

Google Airwaves: a company that automatically connects advertisers with radio stations.

 

 

 

Airwaves

Google Spectrum Investments Inc.

 

Mobile

Google Mobile

Google SMS

Google Maps Mobile

Android operating system for mobile phones

 

 

Social Networking

Google Talk

Google Groups

Orkut.com LLC

OpenSocial standard, which will link applications across major social-networking sites

Jaiku: microblog and connect with your friends. Post from the Web, by SMS, or from desktop clients. Add comments, use icons, link Webfeeds.

Dodgeball:  social-networking software for mobile devices

 

Video

YouTube,

Google Video

 

Blogs

Blogger

Measure Map: A statistics and analytics package geared more towards blogs than other web sites,

 

Wiki

Knol

Jotspot

 

Photographic Imaging

Picasa

Panoramio: photo tagging and photo sharing site

 

Videogames

JASS Inc.HELP

 

Shopping and Electronic Payment

Google Product Search

Google Checkout

Google Payment Corporation

Allpay: provides bill payment solutions including swipe cards Direct Debit Barcoding Internet Telephone and mobile phone bill payment solutions

 

 

Computation

Google Code

 

Other

Liquid Acquisition Corp. 2???

PiFidelity Holding Corporation??

The Salinger Group LLC??

Scott Concepts, LLC

Scott Studios, LLC

SkillSet LLC??

Akwan Information Technologies

 

 

 

What it Means

 

 

Advertising provides 99% of GoogleÕs Revenue[1]

 

ÒToday, only 5 to 10 percent of advertising budgets are spent online, even though most Americans now spend as much time on the Web as watching television.Ó[2]

 

GoogleÕs shares crested $747.24 in November, 2007[3]

 

Microsoft is worth $270 billion; Google is worth $160 billion. MicrosoftÕs software market, however, offers weaker growth prospects.[4]

 

ÒGoogle's share of Internet searches is more than 60% in the USA -- about twice the combined total of Yahoo and Microsoft, according to ComScore MediaMetrix. And Google commands 78% of worldwide search advertising revenue, worth $11.5 billion a year. Yahoo has 11%, worth $1.6 billion.Ó[5]

 

 

Google Data Centers

Google, spends about $600 million to build a major data center, requiring a staff of 100 to 200 to operate.[6]

 

ÒThe best guess is that Google now has more than 450,000 servers spread over at least 25 locations around the world. The company has major operations in Ireland, and a big computing center has recently been completed in Atlanta. Connecting these centers is a high-capacity fiber optic network that the company has assembled over the last few years.Ó[7]

 

Google built 5 new datacenters in 2006 in the U.S., with an average of over 8,000 servers per datacenter.  By June 2006 Google had an estimbated 550,000 servers worldwide.  [8]

 

ÒIt is possible that Google, because of its 500,000+ servers and massive ranks of disk drive arrays, spread across 40 to 60 datacentres around the globe, is the largest IT producer of carbon emissions on Earth, through emissions from utility companies supplying its energy requirements; ruling out chip foundry companies such as Intel, of course.Ó[9]

 

Companies Google has Acquired: Ganji, Kaltix Corporation,  Tranformic,  Urchin, Outride,

Where2, Endoxon, Neven Vision, PeakStream, Tonic Systems, Zenter, Marratech, Ignite Logic, Upstartle/Writely, GreenBorder, Postini, @Last Software (Sketchup)

GapminderÕs Trendalyzer Software, Doubleclick, Feedburner, Adscape Media Inc, Applied Semantics, Neotonic Software Corporation, Sprinks, dMarc Broadcasting, Inc,, Maestro, GrandCentral Commuications, Zingku, Reqwireless, Zipdash, Orkut, Jaiku, Dodgeball, YouTube, Measure Map:, ImageAmerica, ImageAmerica Aviation, Inc, Keyhole, Neven Vision, JASS Inc

 

 

Google has 16,805 full-time employees worldwide as of December 31, 2007[10]

 

Google's revenues almost tripled, to $11.8 billion, in the first nine months of '07[11]

 

Google Payment Corp will eventually allow consumers to pay to view videos online.

 

By submitting, posting or displaying Content on or through Google services which are intended to be available to the members of the public, you grant Google a worldwide, non-exclusive, royalty-free license to reproduce, adapt, modify, publish and distribute such Content on Google services for the purpose of displaying, distributing and promoting Google services. Google reserves the right to syndicate Content submitted, posted or displayed by you on or through Google services and use that Content in connection with any service offered by Google.

 

Google has been expanding its mobile software portfolio since 2005, when it acquired Android, a developer of mobile phone operating systems.

 

Radio..

Magellan (GPS) and Google now deliver the Maestro Elite 5340+GPRS, a GPS unit with GPRS cellular capabilities.  It will enable things like real-time traffic pointing out the closest proctologist (just around the corner!).

 

 


[1] Fine, Jon. GOOGLE AND OTHER PEOPLE'S CONTENT;It sticks ads all over. But to maintain growth, it may need to own the places it puts them.  Business Week, Dec. 3 2007, Pg. 75 Vol. 4061. 

[2] Lohr, Steve, ÒHow high is too high for Google?  As shares crest $600, clear sailing is far from certain, International Herald Tribune, October 13, 2007, p. 19

[3] Dominic White, ÒINTERNET Google's rapid growth facing slowdown Despite profits rising, the internet search engine's full-year results beg the question: how long can this continue? The Daily Telegraph (LONDON), February 1, 2008, Pg. 4

[4] Giants in Combat:  Microsoft, Yahoo and Google.  The Economist.  February 8, 2008, p. XX. 

[5] Jon Swartz and Byron Acohido, Deal could turn up the heat on Google to do likewise; AOL could make an attractive target, USA TODAY, February 4, 2008, p. 2B

 

[6]http://www.informationweek.com/blog/main/archives/2007/08/google_in_orego.html

[7] JOHN MARKOFF and SAUL HANSELL, ÒHiding in Plain Sight, Google Seeks More Power,Ó New York Times, June 14, 2006 [Online].  Available: http://www.nytimes.com/2006/06/14/technology/14search.html

[8] http://www.techworld.com/green-it/features/index.cfm?featureid=3487

[9] Ibid.

[10] http://infosthetics.com/archives/2008/02/number_of_google_employees_visualized.html

[11] (Business Week December 3, 2007 GOOGLE AND OTHER PEOPLE'S CONTENT;; Pg. 75 Vol. 4061