Catalog 2010-2012

Marketing

The Marketing major requires a minimum of 120 total hours to graduate. This total includes Liberal Arts Core requirements (pages xxx-xxx) and the following specified major requirements, plus electives to complete the minimum of 120 hours. Liberal Arts Core courses included in major program requirements are distinguished by italics. 

 

Required business core:

  Business Administration, Interdepartmental: 100:010; 100:020 .....0 hours

  Accounting: 120:030; 120:031.....6 hours

  Marketing: 130:101.....3 hours

  Management: 150:080; 150:100; 150:153; 150:154; 150:175.....15 hours

  Finance: 160:151.....3 hours

  Economics: 920:020*; 920:053; 920:054; 920:070*.....12 hours

Required:

  Marketing: 130:106; 130:108; 130:191.....9 hours

Marketing emphasis area (select one emphasis area below).....9 hours

57 hours

 

1. Marketing Management

Required: (6 hours)

  130:131; 130:177.

Marketing electives: (3 hours)

  130:142, 130:150, 130:153, 130:160, 130:161, 130:166, 130:169, 130:170, 130:175, 130:178.

 

2. Distribution and Logistics

Required: (6 hours)

  130:161; 130:166.

Marketing electives: (3 hours)

  130:131, 130:142, 130:150, 130:153, 130:160, 130:169, 130:170, 130:175, 130:177, 130:178.

 

3. Advertising

Required: (6 hours)

  130:150; 130:160.

Marketing electives: (3 hours)

  130:131, 130:142, 130:153, 130:161, 130:166, 130:169, 130:170, 130:175, 130:177, 130:178.

 

4. Sales

Required: (6 hours)

  130:153; 130:178.

Marketing electives: (3 hours)

  130:131, 130:142, 130:150, 130:160, 130:161, 130:166, 130:169, 130:170, 130:175, 130:177.

 

*920:020 and 920:070 have prerequisite of 800:072 or equivalent. 800:072 will satisfy Category 1C of the Liberal Arts Core.