Course credit
3 credit hours
Course description
Findings of psychologists, sociologists, and anthropologists, and marketers in relationship to internal and external influences on buyer behavior and marketing-related decision making.
Delivery
This course is available in a web-based format, utilizing web pages and WebCT, a computer conferencing program. WebCT requires Internet access and a web browser — no additional software is required. Students may need access to someone who can assist with computer set-up.
This course is available in a print-based format. Mail completed assignments to the GIS Office. We will forward them to the instructor for grading.
Prerequisites
UNI students: 130:101; 920:024 or 920:053; junior standing
College of Business Administration majors or minors cannot take this course through guided independent study.
Instructor
Michael Klassen, Associate Professor
Evaluation
10 assignments, 4 exams
Overview
First-time students of consumer behavior usually enjoy the class. Their enjoyment is largely due to the fact that they are, themselves, consumers, and therefore they can personally relate to the ideas and theories to which they are introduced. Most of us can relate to questions like: "What motivates us to buy one brand of jeans over another," or "How does our socialization as children affect whether or not we judge a product to be a luxury or a necessity," or "Does advertising really affect our consumer decisions?" Think back over the last 24 hours. You'll probably be surprised by the number of consumer-related decisions you've made.
This course has two broad goals:
Assignments
There will be 10 written assignments. Each assignment will consist of 3-5 questions on topics covered in your chapter reading. You should respond to each question with a single paragraph "essay type" response, single-spaced and typewritten. Your essay responses should be written in your own words; do not copy word-for-word out of your textbook.
Exams
For quick reference, here is what your exam schedule looks like:
Grading
Your exam scores will account for 65% of your final grade. Your written assignment scores will account for 35% of your final grade.
Textbook(s)
Schiffman, L. and Kanuk, L. (9th edition). Consumer Behavior. Englewood Cliffs, NJ: Prentice Hall (2007).
Texts are available from the vendor of your choice or
University Book and Supply
1009 West 23rd Street, Cedar Falls, IA 50613
Phone: 319-266-7581 or 800-728-7581
Fax: 319-277-1266
E-mail: bookstore@panthersupply.com
To enroll
ONLINE
GIS enrollment information
IN PERSON
UNI Continuing Education
2637 Hudson Road (corner of 27th St. and Hudson Rd.)
Cedar Falls, IA 50614-0223
Campus map (Look for Building 31)
For more information