Course credit
3 credit hours
Course description
Survey course dealing with the role of marketing in society, customer determination and selection, product management, channels of distribution, pricing concepts, and promotional activity within an economic and business environment.
Delivery
This course is available in a web-based format, utilizing web pages and WebCT, a computer conferencing program. WebCT requires Internet access and a web browser — no additional software is required. Students may need access to someone who can assist with computer set-up.
This course is available in a print-based format. Mail completed assignments to the GIS Office. We will forward them to the instructor for grading.
Prerequisites
UNI students: 920:024 or 920:053
College of Business Administration majors or minors cannot take this course through guided independent study.
Instructor
Michael Klassen, Associate Professor
Mike Klassen is the author of two books and over sixty articles on marketing. His research has been featured on ABC's 20/20 and he has appeared on Dateline NBC. Most recently, he returned from Hong Kong where he taught MBA business executives. He lives with his wife and their three children in Cedar Falls, Iowa.
Evaluation
12 assignments, 3 exams
Overview
This course is designed to give you an overview of marketing. Its main purpose is to introduce you to major concepts used in business and to help you decide whether or not you would like to pursuer a degree in marketing. Some topics you may not find particularly interesting, but others you will probably be able to relate to on a personal level since marketing is a pervasive part of modern society.
This class is designed to introduce the student to 12 different areas of marketing that constitute the bulk of the marketing activity.
Assignments
There are 12 written assignments, covering each of the 12 chapters. Respond to each question with a single paragraph essay response, single-spaced. In your essays, do not copy word-for-word out of your textbook.
Exams
There will be 3 proctored exams in this course.
Exam 1: chapters 1, 3, 4, 5,
Exam 2: chapters 7, 8, 9, 11
Exam 3: chapters 13, 14, 15, 16
These are the only chapters you are responsible for to complete this course. NOTE: You will not be able to take an exam until you have completed all assignments that correspond with the exam.
Grading
Your exam scores will account for 65% of your grade and your essay responses will account for 35% of your grade. Here is the grading scale:
Textbook(s)
Solomon, Marshall, and Stuart. Marketing: Real People, Real Choices, 5th Edition. Prentice Hall. 2007.
Texts are available from www.bookfinder.com
University Book and Supply carries most books used in guided independent study.
To search for textbooks by course, click on "Select a Campus Term" and select Univ.Northern Iowa - Guided Independent Study
Visit the store at 1009 West 23rd Street, Cedar Falls, IA 50613
Phone: 319-266-7581 or 800-728-7581
Fax: 319-277-1266
E-mail: bookstore@panthersupply.com
To enroll
ONLINE
GIS enrollment information
IN PERSON
UNI Continuing and Distance Education
2637 Hudson Road (corner of 27th St. and Hudson Rd.)
Cedar Falls, IA 50614-0223
Campus map (Look for Building 31)
For more information