“Have you Thought of PBS Lately”
Today’s public broadcasters are not the same, stodgy old
sing-along programs with polka music. In the 21st Century, PBS
entertains, informs, and enlightens people of all ages. Come
on a journey into an often overlooked part of the broadcast
century. See what it takes to create PBS programming and see
some examples of PBS content.
“Innovation in Television”
Many TV stations are embracing innovation these
days—partly because technology has evolved and innovation
is more easy to use than ever before. And also because innovation
can save time and money for a station. Do you know what innovators
are being used out there? Could you step right in and use them?
This session will show you the latest innovative trends, so
you’ll be ready to go when you walk in a station’s
door.
“Prepare Yourself for the Furture
of TV”
The broadcast industry is rapidly changing and each day TV employees
are being asked to do more with less. Julie Kraft is a Senior
Consultant with Frank N. Magid Associates- the leader in research
and trend-watching in broadcasting and beyond. She’ll
explore the latest trends in TV, online, and mobile, and what
those trends mean for employees and people
“Social Media Marketing”
As newsrooms race to embrace technology, journalists are often
expected to do
more in more ways for more platforms. KCRG-TV9’s Managing
Editor Mike Wagner
offers an informative, energetic and potentially hilarious look
into the effects of online
journalism on the modern newsroom.
“Sports Play-By-Play”
Get some game! From prep work and interviewing
to packing up the equipment and heading home, sports broadcasting
is not as easy as it looks. Learn what goes into doing sports
play-by-play from start to finish and what it takes to get to
a level where you can do it for a living.
“Stand-Out Resumes: An Insider’s
View”
Industry recruitment specialist Teresa Hein views resume tapes
for hundreds of TV hopefuls. Learn how to produce a resume tape
that stands out from the rest. Aimed at entry-level journalists
who want on-camera experience.
“Working Relationships that Work”
Is there a natural animosity between government and the media?
How can the media work with government without being accused
of bias? What are the key elements of a successful working relationship
between reporters and spokespeople? Learn how to create working
relationships that WORK during this give-and-take between those
who ask the questions and those who give the answers.
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