Preproduction

 

"Pre-production is the key to the success of the video, but even though you try to plan everything, problems still come."

- Ally Koch

 

"Thank god that we have a lot of cool friends that are willing to do our stupid ideas that we come up with. I shouldn’t say stupid, but a lot of things that we come up with are off the wall."

- Steve Locke

 

"We never got a chance to get live footage, because the band had no gigs during the time we were working with them."

- Signe Wagner

 

"I storyboarded my entire video, watching a LOT of MTV2 and CMT in search of ideas."

- Lee Farquhar

 

"I can't believe how prepared you need to be in order to get a good day's shooting. Lining up times, places, props, cameras, lights, and everything else."

- Eric Peterson