The Association for Chinese Communication Studies (ACCS) Program for the 2001 Convention of the National Communication Association (NCA)

(to be held November 1-4, 2001 in Atlanta)


(1) AN EXAMINATION OF CHINESE COMMUNICATION BEHAVIORS

When: Thursday, November 01, 3:30-4:45 p.m.
Where: Yukon, Lobby Level, Marriott
Sponsor: Association for Chinese Communication Studies
Chair: Noreen Faix-Schafer, Defiance University

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"Cognitive Minority as a Chinese Model of Diversity." Ringo Ma, State University of New York, Fredonia
"Separate Steps, Collective Dance: The Appearance of Individualism in Chinese Communication." Wei Sun, Howard University, William J. Starosta, Howard University
"Face and Favor: A Cross-Societal Dispute Over the Hong Kong's Rescue Team." Xiaosui Xiao, Hong Kong Baptist University, Yauw Wai Kum, Hong Kong Baptist University
"Diversified Values and Voices in the Lan-Yu Nuclear Waste Controversies." Jing-Ling Lin, Fu Jen Catholic University, Taiwan
"Maintaining Roots in Another World: A Comparative Study Between Chinese and African STudents in the USA." Elvinet S Wilson, University of Northern Iowa, Xiaofan Liao, University of Northern Iowa
"A Functional Analysis of the 2000 Taiwanese Presidential Spots." Wei-Chun Wen, University of Missouri, Columbia, Tzu-Hsiang Yu, Shih Hsin University, Taiwan


Respondent: John H. Powers, Hong Kong Baptist University


(2) TEACHING, RESEARCH, AND DOING SERVICE IN AMERICAN HIGH INSTITUTIONS FOR CHINESE PROFESSORS

When: Friday, November 02, 8:00-9:15 a.m.
Where: Crytsal Parlor D, First Floor, Hilton
Sponsor: Association for Chinese Communication Studies
Chair: Rueyling Chuang, California State University, San Bernardino

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"Communication in Teaching and Scholarship: An Issue of Academic Equilibrium and Evaluation." Jingguo Shen, Richard Stockton College of New Jersey
"Teaching as Scholarship from the Chinese Perspective." Minmin Wang, Rider University
"Teaching Oral Communication: Opportunities, Challenges, and Intercultural Perspectives." Mei Zhang, Missouri Western State College
"Communication in Multicultural Institutions: Self-Reflection, Teaching Ideas and Challenges." Rueyling Chuang, California State University, San Bernardino
"How to Prove Yourself a Valuable Asset by Doing Service in the Institution and for the Community as a Chinese Faculty." Shuming Lu, City University of New York, Brooklyn College
"How Does Cultural Adaptation Apply to us Chinese Professors Working in American Higher Education Institutions?." Xuejian Yu, Stonehill College

To many Chinese professors, teaching in American institutions is a cultural adjustment from their familiar expectations on the role of Professors in their own culture. The demands and balance between teaching, research, and doing service in American institutions can pose challenges and can result in psychological stress if not managed well. This roundtable discussion aims to provide a forum for people who have been juggling between teaching, doing research and service on university campuses to share their experiences, reflections and suggestions. Some participants have been teaching at American institutions for years, others are new on board. This forum will provide an opportunity for people to get to know each other, establish alliance, and form a network of support.


(3) COMMUNICATION WITH CHI AND SI: FROM CULTURAL ROOTS TO COMMUNICATION THEORIES

When: Saturday, November 03, 8:00-9:15 a.m.
Where: Crytsal Parlor D, First Floor, Hilton
Sponsor: Association for Chinese Communication Studies
Chair: William J. Starosta, Howard University

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"In Search of a Western Counterpart of Chi: Eastern and Western Cognitive Frames in Perceiving Relevant Chi Terms." Hui-Ching Chang, University of Illinois, Chicago, Ling Chen, Hong Kong Baptist University, Jensen Chung, San Francisco State University
"Susanne Langer's Possible Contributions to a Chi-Based Theory of Communication." John H. Powers, Hong Kong Baptist University
"Chi and Written Communication: The Formation and Transformation of Styles." Chang Ching-Ehr, National Taiwan University, Taiwan
"A Chi-Si Interaction Analysis of the Rhetoric of Bush and Gore Following the 2000 Electoral Impasse." Frederick W. Isaacson, San Francisco State University, Jensen Chung, San Francisco State University


Respondent: Guo-Ming Chen, University of Rhode Island

Chi is one of the strongest and most influential cultural roots in China, Japan, Korea, Hong Kong, and Taiwan. It has been widely studied in medicine, kinesiology, literature, etc., by modern scholars. It has just recently been explored in the field of communication. It has shown ample theory-building potential and heuristic values in communication studies. This panel is to bring together six scholars from the U.S., Taiwan, and Hong Kong to present their pioneering research on chi.


(4) WESTERN INFUENCE IN CHINESE COMMUNICATION AND CULTURE CHANGE

When: Friday, November 02, 11:00-12:15 p.m.
Where: Crytsal Parlor D, First Floor, Hilton
Sponsor: Association for Chinese Communication Studies
Chair: Rueyling Chuang, California State University, San Bernardino

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"Chinese Courtship Communication in a Changing Culture." Shuming Lu, City University of New York, Brooklyn College
"The Infiltration of Foreign Media Content in the Chinese Market: To Embrace or to Resist." Xuejian Yu, Stonehill College
"Internet Communication and Culture: The Chinese Case." Wenshan Jia, State University of New York, New Paltz
Respondents:
Randy Kluver, National University of Singapore
Mei Zhong, San Diego State University

This panel examines the process and outcome of culture change in China as the result of Western influence through economic reforms, media perpetuation, and internet communication. Through the employment of ethnographic and interpretive approaches, the presenters aim to identify the changes in the social relationship, thought patterns, consumption behaviors, and cultural orientations. While these changes may indicate China's trend toward globalization, they also raise the question of choice and balance between tradition and modern, domestic and foreign, face-to-face and virtual communication. This "push" and "pull" factor and analysis will have implications for many other developing countries that face similar situations and challenges.


(5) LINKING EAST AND WEST: COMPARISONS OF RHETORIC AND COMMUNICATION

When: Friday, November 02, 12:30-1:45 p.m.
Where: Crytsal Parlor D, First Floor, Hilton
Sponsor: Association for Chinese Communication Studies
Chair: Jensen Chung, San Francisco State University

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"Comparing Expected Leadership Styles in Taiwan and the United States: A Pilot Study of University Employees." Ming-Yi Wu, Rutgers University
"Elements of Rhetorical Daoism: Transcendent Values in King's `I Have a Dream'." Steven Combs, Loyola Marymount University
"Rhetorical Appeals and Cultural Roots: A Comparison of Political Speeches by Chinese and American Leaders." Xing(Lucy) Lu, DePaul University
"Meanings of Communication: Three Models of Chinese Language Reform and Their Western Connections." Changfu Chang, Millersville University, Yihai Chen, Yancheng Teachers College, China
"Linguistic Capital in Taiwan: The Impact of the KMT?s Mandarin Language Policy on Speaking Practices and Associated Beliefs." Todd L. Sandel, University of Oklahoma


Respondent: Hui-Ching Chang, University of Illinois, Chicago

This panel compares Chinese and Western traditions as reflected in leadership styles, rhetorical appeals, and semantics in the word "communication." The presenters identified similarities between Chinese and Western traditions in these aspects as well as pointing out the unique meanings and practices of Chinese communication as rooted in Chinese cultural values and historical contexts. These presentations indicate that elements of universal meanings exist in communicative behaviors and rhetorical practices that can be caused either by the shared universal values or by the increased contacts and exchange taking place in history and at the present. These presentations also acknowledge differences in communicative behaviors and rhetorical strategies that can be traced to differences in cultural roots and rhetorical traditions.


(6) IMPACTS OF CHINESE CULTURE, LANGUAGE, AND TRADITIONS ON MODERNITY

When: Friday, November 02, 3:30-4:45 p.m.
Where: Crytsal Parlor D, First Floor, Hilton
Sponsor: Association for Chinese Communication Studies
Chair: Xuejian Yu, Stonehill College

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"Relating Culture to Modernity: A Rhetorical Analysis of the Traditional Cultural Roots of the Chinese Leadership and Falungong in the Reform Era." Weiming D. Yao, University of Pittsburgh
"Be a Respectful Family Member: Popular Concern on Modernization as a Challenge to the Chinese Traditional Family Value." Shaorong Huang, Raymond Walters College
"Western Views of Chinese Language and Culture: Critical Interrogations." Zhenbin Sun, Fairleigh Dickinson University
"Communication and Linguistic Determinism: A Case of Chinese Language and Rethinking McLuhan's Global Village." Changfu Chang, Millersville University
"The Western Computer and the Chinese Character." Changfu Chang, Millersville University


Respondent: Wenshan Jia, State University of New York, New Paltz

This panel examines the relationship between traditional Chinese cultural values and communicative strategies and the relationship between language and culture in connection with modernity and westernization. It addresses how traditional cultural values still act as moral appeals in the formulation of rhetorical strategies between groups of conflict and maintaining harmonious family relationships. It offers critiques on Western perspectives of Chinese language and culture on contemporary Chinese thought. These presentations aim to achieve a less biased view of Chinese language in relation to cultural meanings and a better understanding of the enduring force of traditional Chinese culture in guiding the behaviors of Chinese people and in responding to modernity and contemporary challenges.


(7) CULTURE SHOCK, RE-ENTRY, AND CULTURE IDENTITY: ISSUES FOR THOSE WHO LIVE BETWEEN CULTURES

When: Saturday, November 03, 2:00-3:15 p.m.
Where: Crytsal Parlor D, First Floor, Hilton
Sponsor: Association for Chinese Communication Studies
Chair: Mei Zhong, San Diego State University

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"Are We Chinese?: The Cultural Identity of Chinese Descendents from Different Countries.." Kerk Fong Kee, San Diego State University
"Culture Shock: A Selected Review of the Literature." Shana A Heinricy, San Diego State University
"Stay in Taiwan from 20th to 21st Century: Revealing Taiwanese Sojourners' Revisiting Experiences and Observing Taiwan's Bright Side of Changes." Ning-Hsien Yang, San Diego State University
"`I'm a Researcher, a Sojourner, a Granddaughter, a Daughter, and a Sister': A Taiwanese Ethnographer's Stories of Returning Home for Family Interviews." I-Li Chao, San Diego State University


Respondent: Guo-Ming Chen, University of Rhode Island


(8) REFLECTIONS AND REACHING OUT: THE ROLES AND FUNCTIONS OF ACCS

When: Saturday, November 03, 11:00-12:15 p.m.
Where: Crytsal Parlor D, First Floor, Hilton
Sponsor: Association for Chinese Communication Studies
Chair: Mei Zhong, San Diego State University

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"Two-Prong Reachout Effort: Toward Chinese Communication Scholars as well as Communication Scholars in General." Minmin Wang, Rider University
"Growing with ACCS: Personal Reflections and Experiences." Zhong Mei, San Diego State University
"Balancing Sacred and Secular Functions of an Organization: The Case of ACCS." Hui-Ching Chang, University of Illinois, Chicago
"A Continental Turn: Building Alliances on Teaching and Research in Chinese Communication with Scholars from China." Wenshan Jia, State University of New York, New Paltz

The purpose of this roundtable discussion is to provide a forum for ACCERS to share their reflections from the past experiences and discuss new directions, such as including more diverse voices and making the organization more attractive to its members. This roundtable discussion also provides an opportunity for people from other similar organizations to share their thoughts and observations. More importantly, the forum will provide an opportunity for ACCS as an organization to make connections, build alliances, and reach out to diverse audiences. The participants in this roundtable discussion have been long-time members and key players of the organization. Their insights will be valuable to the future growth of the organization.

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