Department of Communication Studies

Media Leadership

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The Electronic Media Industry Leadership Program


Digital broadcasting, personal media devices, social media, and the Internet are dramatically transforming the electronic media industry. Radio and television will continue to be a part of the electronic media landscape, but will require new and creative approaches to remain relevant and to meet audience needs.

The Electronic Media Industry Leadership Program emphasizes media trends, economics, marketing and strategic planning along with a comprehensive core in electronic media. Graduates will be prepared to provide direction to electronic media of the future. 



Students majoring in Media Leadership will be eligible for scholarships valued for at least $2,500  for the 2014-2015 academic year, with opportunities for additional scholarships in future years.  The scholarships are funded with generous support from the Iowa Broadcasters Association.

The deadline for scholarships is in January.  Go to to apply. 

The scholarship recipients must be enrolled for at least 12 credit hours in the Electronic Media Industry Leadership emphasis program for the semesters in which the scholarship is received. Submit/upload a statement of career interest in Electronic Media Leadership, including interest in media management, sales, and/or media trends and issues and submit/upload names/contacts of three instructors or professionals for reference.


Experience the Major!



Learn about the Program (55 credit hours)