Department of Communication Studies

Media Leadership

The Electronic Media Industry Leadership Program

The Media Leadership program is preparing creative leaders for the challenges facing the media industry. The program offers a variety of cutting-edge courses, outstanding faculty, media industry events, and internship opportunities that prepare students for careers in Iowa and beyond. Students develop media management strategies and entrepreneurial skills for producing, distributing, marketing and monetizing digital media content across platforms.

     --Watch the Media Leadership program video below!

Each year the Media Leadership program offers exciting opportunities to meet industry executives and interact with the movers and shakers in the media business.

In the Spring of 2015, for the second year running, a select group of Media Leadership students will be participating in the National Association of Broadcasters Show in Las Vegas. Students will attend the many industry panel discussions and workshops, and be able to view demonstrations and displays from hundreds of media companies on the gigantic exhibition floor. They will also attend the NAB Career Fair and learn about a wide spectrum of job opportunities in the media industry.

     --Watch the NAB 2014 video below that was shot and edited by our NAB production team!

The Media Leadership Internship program matches students with member stations from the Iowa Broadcasting Association throughout the state. Media Leadership Interns are offered broad exposure to the business of radio and television, emphasizing many managerial aspects, including sales and advertising relations, programming (production and acquisition), marketing and promotions, financial issues, and station development of Internet and social media initiatives. Media Leadership Interns receive scholarships upon successful completion of their summer internships.


Students majoring in Media Leadership are eligible for renewable scholarships, and for Media Leadership Internships that provide additional scholarships. Both are made possible through the generous support of the Iowa Broadcasters Association, and many Media Leadership students benefit from the financial support. Go to our Scholarships page for more information.

The deadline for scholarships is in January.  Go to to apply. 

The scholarship recipients must be enrolled for at least 12 credit hours in Media Leadership coursework for the semesters in which the scholarship is received.

Experience the Major!


Learn about the Program (55 credit hours)