Building a Sizzling Hot Brand (Dr.
Cinematography - Taking Shots from Good to Great (Matt
Your First Job is Hard (Ben
How to Be a Social Media Star in the Newsroom (Brian
It's a Brand World in Broadcasting (Julie
Just Say Yes (Elizabeth
Managing Media Disruption (Brian
Sather & Jack Taddeo)
Modern Post-Production (Ben
News Directors: An Insider's View of the Newsroom (Adam
Shane Moreland-KWWL; and
News Producer: Often Chaotic and Much More than Writing
On-Air Obstacles: The Reality of Local Fame
Agee, Nikki Davidson &
Post-Production - The Art of Storytelling and Power of Emotion
Radio News ... To the Point (Bob
Spectacular Storytelling (Julie
The Evolution of Your Resume (Teresa
The Modern Sportscaster (Andy
BUILDING A SIZZLING HOT BRAND
What does it take to successfully fan the fires of brand loyalty?
Dr. Lynn Manternach, co-founder of MindFire Communications, takes
you through the basic steps of building a sizzling hot brand.
You'll learn how to use the voice of the consumer in the brand-building
process, and how to use consumer insights to build a brand that
is differentiated and engaging.
- TAKING SHOTS FROM GOOD TO GREAT
In this workshop Matt Bishop will examine the art of filmmaking from behind the camera with a focus on 6 main rules of cinematography. The advanced techniques will be explained and demonstrated through a hands on approach. He will also discuss ways to obtain great shots without the need for expensive equipment and tools. His passion and attention to detail will motivate and inspire you to think differently and develop a new creative eye for any type of production.
FINDING YOUR FIRST JOB IS HARD
Everyone hopes they land a great job the minute they leave school.
But what happens if you don't? This workshop is a discussion of
strategies, passion, and patience with someone who has been there.
We'll talk about how to recognize opportunity in fields where
there is no clear or consistent path to your dream job.
HOW TO BE A SOCIAL MEDIA STAR IN THE NEWSROOM
If you are a reporter, anchor, or producer, chances are your employer
will want you to post to social media. Learn how to create posts
and tweets that get attention and increase your newsroom value.
You'll see examples of posts and tweets that worked and get a
list of best practices.
IT IS A BRAND WORLD IN BROADCASTING
What is a brand and why are successful TV stations more brand-focused?
If you work in a TV station these days, you are apt to hear more
about brand than ever before. Learn why it is important and what
do you need to know. If you plan to produce, report, or manage
a TV station, you may be asked to "live the brand' of your
employer. This session will include examples of storytelling done
through the lenses of various brands.
JUST SAY YES
Known as the "Right Brain Diva" with her passion and
energy in bringing outside the box thinking to events, promotions
and marketing, this workshop will keep your mind busy. The most
fun you will ever have is to just say yes to everything and then
find a way to make it happen. Overthinking kills creativity and
is just plain boring. Regardless of your experience level or focus
area, you will build insight into how you can look at things through
a different lens to build greater success for yourself, your organization
and your clients.
MANAGING MEDIA DISRUPTION
Traditional media companies continue to face increased disruption
from the likes of Facebook, Google, Buzzfeed and more. New technologies,
platforms and consumer expectations are driving major change in
how news and entertainment is consumed, which affects how Iowa's
radio and television stations manage and lead their organizations.
During this workshop you'll have the opportunity to hear from
radio and television executives about how these changes are influencing
all aspects of their stations including recruitment, marketing,
purchasing and community engagement. They will share how the new
landscape of media management is changing, and how you fit in
This workshop takes a look at everything that happens once the cameras stop rolling. What are the different jobs that make up post production? What are the skills required to do those jobs? What tools and software do we use every day? If you are curious about a career in post-production, find out how to be ready to make it happen.
NEWS DIRECTORS: AN INSIDER'S VIEW OF THE NEWSROOM
Adam Carros (KCRG-TV), Shane Moreland (KWWL-TV) and Rod Peterson (WHO-TV) examine the ins and outs of TV newsrooms. Find out what goes on behind the scenes and gain a better understanding of what it takes to be successful in broadcast news. Get a chance to ask questions of the people who may hire you some day and hear what they look for in job candidates.
NEWS PRODUCER: OFTEN CHAOTIC AND MUCH MORE THAN WRITING
The word producer has a different meaning in many industries.
In the television newsroom, it's the person working hard behind
the scenes to make sure everything comes together for the broadcast.
You will learn what a producer does on a daily basis and in breaking
news situations. You will also learn why the job is a rewarding
profession for many who work in television.
ON-AIR OBSTACLES: THE REALITY OF LOCAL FAME
Working on-air in local news isn't always as glamorous as you
might think. From small market starter stations to odd hours,
anchors and reporters are often at the mercy of a demanding and
competitive career. Anchors and reporters from Iowa TV stations
will share their experiences and challenges. They'll also offer
tips to future multimedia journalists about how to juggle several
deadline responsibilities at once.
POST-PRODUCTION - THE ART OF STORYTELLING AND POWER OF EMOTION
This workshop will take you through the editing process from a storytelling approach. In this workshop Matt Bishop will examine how to purposefully place shots, drive the story with pacing and use the music bed to capture the audience and evoke emotion. He will show you how simple changes in editing can make a huge impact on the final product and how the piece is perceived.
RADIO NEWS ... TO THE POINT
Presenting news for radio listeners, identifying what makes compelling news stories, and in-depth discussion when warranted. Bob Quinn has delivered news from events around the world ranging from the Gulf War to the fall of the Berlin Wall to numerous agricultural trade missions. Participants will leave with an overview of the fast moving radio information delivery business.
Always a popular session at the Fast Forward workshop, you'll
see new examples of excellent television storytelling from around
the country. Join a lively discussion about what makes a story
stand out from the pack. You should come away with a list of ideas
on how to make good TV stories become great TV stories.
THE EVOLUTION OF YOUR RESUME
Industry recruitment specialist Teresa Hein has viewed hundreds
of resumes for TV hopefuls. The world of broadcast reporting is
competitive, so it's important that your resume reel shows off
your skills. Learn how to produce a resume portfolio that is relevant
and stands out from the rest. This workshop is aimed at entry-level
journalists who want on-camera experience.
THE MODERN SPORTSCASTER
Sports director/sports anchor Andy Garman will discuss his career covering sports in small and medium-sized markets. The workshop will focus on the day-to-day workload of the modern sportscaster, as well as the challenges of staying on top of breaking news in a rapidly-changing media landscape. Come equipped with questions! Andy will be happy to fill you in on what life is like as the sports director and main sports anchor at KCCI.