October 16, 2015
Department of Communication Studies
University of Northern Iowa, Cedar Falls, IA 50614

 

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Workshop Summary

  1. Building a Sizzling Hot Brand (Dr. Lynn Manternach)
    Cinematography - Taking Shots from Good to Great (Matt Bishop)
    Finding Your First Job is Hard (Ben Watne)
    How to Be a Social Media Star in the Newsroom (Brian Argoman)
    It's a Brand World in Broadcasting (Julie Kraft)
    Just Say Yes (Elizabeth Stewart)
    Managing Media Disruption (Brian Sather & Jack Taddeo)
    Modern Post-Production (Ben Watne)
    News Directors: An Insider's View of the Newsroom (Adam Carros-KCRG;
      Shane Moreland-KWWL; and Rod Peterson-WHO
    )

    News Producer: Often Chaotic and Much More than Writing (Mike Verlo)
    On-Air Obstacles: The Reality of Local Fame (Nicole Agee, Nikki Davidson &
  2.    Jerry Gallagher)
    Post-Production - The Art of Storytelling and Power of Emotion (Matt Bishop)
    Radio News ... To the Point (Bob Quinn)
    Spectacular Storytelling (Julie Kraft)
    The Evolution of Your Resume (Teresa Hein)
    The Modern Sportscaster (Andy Garman)

BUILDING A SIZZLING HOT BRAND
What does it take to successfully fan the fires of brand loyalty? Dr. Lynn Manternach, co-founder of MindFire Communications, takes you through the basic steps of building a sizzling hot brand. You'll learn how to use the voice of the consumer in the brand-building process, and how to use consumer insights to build a brand that is differentiated and engaging.

CINEMATOGRAPHY - TAKING SHOTS FROM GOOD TO GREAT
In this workshop Matt Bishop will examine the art of filmmaking from behind the camera with a focus on 6 main rules of cinematography. The advanced techniques will be explained and demonstrated through a hands on approach. He will also discuss ways to obtain great shots without the need for expensive equipment and tools. His passion and attention to detail will motivate and inspire you to think differently and develop a new creative eye for any type of production.

FINDING YOUR FIRST JOB IS HARD
Everyone hopes they land a great job the minute they leave school. But what happens if you don't? This workshop is a discussion of strategies, passion, and patience with someone who has been there. We'll talk about how to recognize opportunity in fields where there is no clear or consistent path to your dream job.

HOW TO BE A SOCIAL MEDIA STAR IN THE NEWSROOM
If you are a reporter, anchor, or producer, chances are your employer will want you to post to social media. Learn how to create posts and tweets that get attention and increase your newsroom value. You'll see examples of posts and tweets that worked and get a list of best practices.

IT IS A BRAND WORLD IN BROADCASTING
What is a brand and why are successful TV stations more brand-focused? If you work in a TV station these days, you are apt to hear more about brand than ever before. Learn why it is important and what do you need to know. If you plan to produce, report, or manage a TV station, you may be asked to "live the brand' of your employer. This session will include examples of storytelling done through the lenses of various brands.

JUST SAY YES
Known as the "Right Brain Diva" with her passion and energy in bringing outside the box thinking to events, promotions and marketing, this workshop will keep your mind busy. The most fun you will ever have is to just say yes to everything and then find a way to make it happen. Overthinking kills creativity and is just plain boring. Regardless of your experience level or focus area, you will build insight into how you can look at things through a different lens to build greater success for yourself, your organization and your clients.

MANAGING MEDIA DISRUPTION
Traditional media companies continue to face increased disruption from the likes of Facebook, Google, Buzzfeed and more. New technologies, platforms and consumer expectations are driving major change in how news and entertainment is consumed, which affects how Iowa's radio and television stations manage and lead their organizations. During this workshop you'll have the opportunity to hear from radio and television executives about how these changes are influencing all aspects of their stations including recruitment, marketing, purchasing and community engagement. They will share how the new landscape of media management is changing, and how you fit in the picture.

MODERN POST-PRODUCTION
This workshop takes a look at everything that happens once the cameras stop rolling. What are the different jobs that make up post production? What are the skills required to do those jobs? What tools and software do we use every day? If you are curious about a career in post-production, find out how to be ready to make it happen.

NEWS DIRECTORS: AN INSIDER'S VIEW OF THE NEWSROOM
Adam Carros (KCRG-TV), Shane Moreland (KWWL-TV) and Rod Peterson (WHO-TV) examine the ins and outs of TV newsrooms. Find out what goes on behind the scenes and gain a better understanding of what it takes to be successful in broadcast news. Get a chance to ask questions of the people who may hire you some day and hear what they look for in job candidates.

NEWS PRODUCER: OFTEN CHAOTIC AND MUCH MORE THAN WRITING
The word producer has a different meaning in many industries. In the television newsroom, it's the person working hard behind the scenes to make sure everything comes together for the broadcast. You will learn what a producer does on a daily basis and in breaking news situations. You will also learn why the job is a rewarding profession for many who work in television.

ON-AIR OBSTACLES: THE REALITY OF LOCAL FAME
Working on-air in local news isn't always as glamorous as you might think. From small market starter stations to odd hours, anchors and reporters are often at the mercy of a demanding and competitive career. Anchors and reporters from Iowa TV stations will share their experiences and challenges. They'll also offer tips to future multimedia journalists about how to juggle several deadline responsibilities at once.

POST-PRODUCTION - THE ART OF STORYTELLING AND POWER OF EMOTION
This workshop will take you through the editing process from a storytelling approach. In this workshop Matt Bishop will examine how to purposefully place shots, drive the story with pacing and use the music bed to capture the audience and evoke emotion. He will show you how simple changes in editing can make a huge impact on the final product and how the piece is perceived.

RADIO NEWS ... TO THE POINT
Presenting news for radio listeners, identifying what makes compelling news stories, and in-depth discussion when warranted. Bob Quinn has delivered news from events around the world ranging from the Gulf War to the fall of the Berlin Wall to numerous agricultural trade missions. Participants will leave with an overview of the fast moving radio information delivery business.

SPECTACULAR STORYTELLING
Always a popular session at the Fast Forward workshop, you'll see new examples of excellent television storytelling from around the country. Join a lively discussion about what makes a story stand out from the pack. You should come away with a list of ideas on how to make good TV stories become great TV stories.

THE EVOLUTION OF YOUR RESUME
Industry recruitment specialist Teresa Hein has viewed hundreds of resumes for TV hopefuls. The world of broadcast reporting is competitive, so it's important that your resume reel shows off your skills. Learn how to produce a resume portfolio that is relevant and stands out from the rest. This workshop is aimed at entry-level journalists who want on-camera experience.

THE MODERN SPORTSCASTER
Sports director/sports anchor Andy Garman will discuss his career covering sports in small and medium-sized markets. The workshop will focus on the day-to-day workload of the modern sportscaster, as well as the challenges of staying on top of breaking news in a rapidly-changing media landscape. Come equipped with questions! Andy will be happy to fill you in on what life is like as the sports director and main sports anchor at KCCI.

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