Program Descriptions B

Have you thought of PBS lately?

Today’s public broadcasters are not the same, stodgy old-sing along programs with polka music. In the 21st Century, PBS entertains, informs, and enlightens people of all ages. Come on a journey into an often overlooked part of the broadcast industry. See what it takes to create PBS programming and see some examples of PBS content.

How to Get the Media to Notice Your Press Release and
What to do Once You’ve Gotten Their Attention

Get tips from seasoned professionals who both write and receive news releases. Learn about the correct procedure that will help you establish a rapport that could last for years. Hear anecdotes that may help you make the right decision when minutes count.

It Takes More than Good Looks to Succeed in TV News

A career in TV news can be extremely rewarding. But to succeed, you have to understand the brutal truths of the competitive industry. We’ll explore the keys to success as an on-air personality and some techniques that may help you stand out in a sea of job applicants.

Social Media and Television

In this session, we go beyond what you hear about being “smart” with the information you place on Facebook. What does social media mean for the future of television? The future of newsgathering, producing, and simple communication is in Social Media.

Sports Play-by-Play

Learn about different techniques that are used to organize and prepare for sports play-byplay announcing. Get prepared for your pre-game, half-time, and post-game shows, and make your in-game broadcast sharper.

Stand-Out Resumes: An Insider’s View

Industry recruitment specialist Teresa Hein has viewed resume tapes for hundreds of TV hopefuls. Learn how to produce a resume tape that stands out from the rest and tips to prepare yourself for the interview. Aimed at entry-level journalists who want on-camera experience.