Department of Communication Studies

Electronic Media

The electronic media major provides a superb foundation for a variety of careers in the ever-changing media industry, including creative positions in radio, television, audio/video, multimedia, integrated digital media production, web page design, and leadership positions in the management of a variety of media companies.

This major requires students to complete an internship with a media organization in Iowa, throughout the United States, or in an international setting.

Co-curricular electronic media activities include production, performance, and leadership at KULT Radio, Cedar River Productions, the UNI campus cable television, and the opportunity to work on production teams for ESPN3 live streaming of UNI NCAA Division I sporting events in the Missouri Valley Conference.


3 Electronic Media Emphases

Students can study in one or more emphases in Electronic Media.

1. Electronic Media Production/Performance

The electronic media major's Production/Performance emphasis trains students to create media content using audio, video, multimedia and lighting tools.

UNI's Electronic Media program has the finest media facilities of any university in the state.  The media resources include two television studios (one for broadcast journalism and one for creative film work), audio and advanced audio studios, media writing labs, and digital audio and video editing stations (featuring Adobe Premiere, Final Cut Pro, and Avid editing systems).

Through their course of study, students are guided to become both critical consumers of mass media, and competent, ethical electronic media professionals in multicultural and global environments. [Learn more...]

media leadership@UNI logo

2. Electronic Media Industry Leadership

The Electronic Media Industry Leadership Program emphasizes media trends, economics, marketing and strategic planning along with a comprehensive core in electronic media. Graduates will be prepared to provide direction to electronic media of the future. [Learn more...]

Students majoring in Media Leadership are eligible for renewable scholarships.  The scholarships are funded with generous support from the Iowa Broadcasters Association. Go to our Scholarships page for more information.

3. *A Third Emphasis in Digital Journalism, starting Fall 2016*

Starting in Fall 2016 (pending approval by the State Board of Regents), the Electronic Media program will be renamed Digital Media and will offer major emphases in Digital Production, Digital Media Leadership, and a new emphasis in Digital Journalism. Click HERE for a preview of the new Digital Media program for 2016!