The electronic media major provides a superb foundation for a variety of careers in the ever-changing media industry, including creative positions in radio, television, audio/video, multimedia, integrated digital media production, web page design, and leadership positions in the management of a variety of media companies.
This major requires students to complete an internship with a media organization in Iowa, throughout the United States, or in an international setting.
Two Electronic Media Emphases
Students can study in one or both emphases in Electronic Media.
The electronic media major's Production/Performance emphasis trains students to create media content using audio, video, multimedia and lighting tools.
UNI's Electronic Media program has the finest media facilities of any university in the state. The media resources include two television studios (one for broadcast journalism and one for creative film work), audio and advanced audio studios, media writing labs, and digital audio and video editing stations (featuring Adobe Premiere, Final Cut Pro, and Avid editing systems).
Through their course of study, students are guided to become both critical consumers of mass media, and competent, ethical electronic media professionals in multicultural and global environments. [Learn more...]
The Electronic Media Industry Leadership Program emphasizes media trends, economics, marketing and strategic planning along with a comprehensive core in electronic media. Graduates will be prepared to provide direction to electronic media of the future. [Learn more...]
Students majoring in Media Leadership are eligible for renewable scholarships. The scholarships are funded with generous support from the Iowa Broadcasters Association. Go to our Scholarships page for more information.
Follow the Spring 2015 Video Production class as they create After Winter. The film project is composed of 8 tales from the Cedar Valley, and is the product of a semester-long film course of visiting Hungarian director Ferenc Török. The scripts emerged from a university-wide scriptwriting competition. Many of the scripts were refined in a Fall 2014 scriptwriting class with Prof. Francesca Soans. The final works will be screened in May 2015.