Department of Communication Studies

Dean Kruckeberg

Professor Emeritus

Public Relations

Personal/Professional Interests

Dr. Dean Kruckeberg, APR, Fellow PRSA, is a tenured full professor in the Department of Communication Studies at the University of North Carolina at Charlotte.  He was executive director of the Center for Global Public Relations, a service unit in that department, from 2008 to 2013.  From 1983 through 2008, Dr. Kruckeberg was a public relations professor in the Department of Communication Studies at the University of Northern Iowa, serving most of those years as coordinator of the Public Relations Degree Program or of the Mass Communication Division.

Dr. Kruckeberg is co-author of the book, Public Relations and Community:  A Reconstructed Theory, which won the first annual PRIDE Award from the Speech Communication Association Commission on Public Relations (now National Communication Association Public Relations Division), and he is the author and co-author of many book chapters, articles and papers dealing with international public relations and international public relations ethics.  Dr. Kruckeberg is co-author of the 11th (2013), 10th (2010), 9th (2006), 8th (2004), 7th (2000) and 6th (1996) editions of This Is PR:  The Realities of Public Relations, which is a major public relations textbook that has a global English edition and translation editions in several languages worldwide.

Dr. Kruckeberg has a bachelor of arts degree in English with a journalism minor from Wartburg College, Waverly, Iowa (1969); a master of arts degree in journalism in the public relations sequence from Northern Illinois University, DeKalb (1974); and a doctor of philosophy degree in mass communications from the University of Iowa, Iowa City (1985).  He worked professionally as a public relations practitioner at Lutheran General Hospital, a large teaching hospital and health care center in the Chicago area, for four years and as an extension information specialist (publications) for the Agricultural Extension Service of the University of Minnesota for four years, as well as part-time during his undergraduate college career—comprising over a decade of practitioner experience in journalism and public relations. 

Dr. Kruckeberg has been on the faculty as an instructor at the University of Minnesota-St. Paul; as an instructor at the University of Iowa; as an assistant professor and student newspaper advisor at Northwest Missouri State University; and for 25 years as an assistant, associate and full professor at the University of Northern Iowa before assuming responsibilities in 2008 as executive director of the Center for Global Public Relations and as a full professor at the University of North Carolina at Charlotte.