Department of Communication Studies

Course Listing

Communication Studies: Public Relations Courses

COMM PR 1811 (48P:005). Principles of Public Relations — 3 hrs.

Introduction to theories, processes, and techniques involved in researching, planning, and implementing programs designed to influence public opinion and human behavior. Prerequisite(s): COMM 1000 (48C:001) or two-course equivalent (COMM 2256 (48C:011), COMM 2255 (48C:071), or COMM 2257 (48C:074); and COMM 2344 (48C:004) or COMM 1205 (48C:031)); ENGLISH 1005 (620:005). (Fall, Spring)

COMM PR 1840 (48P:091). Applied Public Relations — 1 hr.

Credit for approved work in public relations (e.g., problems of campaign on campus or in the community). May be repeated for maximum of 4 hours. Prerequisite(s): consent of instructor. (Fall, Spring)

COMM PR 3179 (48P:179). Cooperative Education.

(Variable)

COMM PR 3844/5844 (48P:184g). Public Relations: Integrated Communications — 3 hrs.

Study of strategies and practice of skills needed to practice "Integrated Communications", including use of public relations in the mix of marketing communication function within organizations. Prerequisite(s): junior standing. (Spring)

COMM PR 3855 (48P:173). Public Relations Writing — 3 hrs.

Conceptualization and multi-media adaptation of copy for public relations campaigns. Prerequisite(s): COMM J 1755 (48J:007). (Fall, Spring)

COMM PR 3900/5900 (48P:197g). Internship in Public Relations — 1-6 hrs.

Students complete academic assignments in conjunction with intensive work in a specialized area on-site at an organization. May be repeated for maximum of 6 hours. Prerequisite(s): junior standing; internship coordinator approval. See the internship coordinator for additional departmental requirements. (Fall, Spring, Summer)

COMM PR 3940 (48P:191). Applied Public Relations — 1 hr.

Credit for approved work in public relations (e.g., problems of campaign on campus or in the community). May be repeated for maximum of 4 hours. Prerequisite(s): consent of instructor. (Fall, Spring)

COMM PR 4811/5811 (48P:188g). Public Relations: Cases and Studies — 3 hrs.

Analysis of selected cases and their ethical implications; design and simulation of particular public relations campaigns conducted by students. Prerequisite(s): senior standing or consent of instructor. (Fall, Spring)

COMM PR 4822/5822 (48P:170g). Global Public Relations — 3 hrs.

Examination and comparison of cultural and geopolitical distinctions of global public relations practice. Prerequisite(s): junior standing. (Fall)

COMM PR 4855/5855 (48P:182g). Public Relations Campaign Methods — 3 hrs.

Analysis and production of public relations tools; techniques to gain reaction and support from specialized groups. Planning and preparation of public relations communications materials and use of controlled (public) media to reach target audiences. Prerequisite(s): COMM PR 1811 (48P:005); junior standing.