It is another revised LOGO by Yun Xia

It adds the ACCS to it.

It is the revised LOGO by Yun Xia and Qi Wang. Please click the picture to get a view of a larger picture in PDF version.

The graphical "S" shape represents a lot of things. It can represent studies. It can be air wave for broadcasting. It can also represent Yin/Yan, Chinese unique symbol. Altogether with the oval shape, it can be an "eye."

The triangle represents “A.” The two half-moon shapes represent two “C’s”, and the “S” symbol is in the middle.

The center is also a symbol of Ying-Yang system that best represents ancient Chinese philosophy.

The A shape also represents the growing trend (going upward) of the ACCS.

Square: distance (professionalism) and coolness (formality)

Oval: closeness (friendliness and care) and circular eternality open to progressive changes (bottom left corner and top right corner)

Square with oval shapes: “both/and” logic that occurred widely in Chinese Culture

Red color: passion

Orange color: maturity

Roman type in the text: academic tradition

Two Chinese calligraphy characters at the top left corner: broadcasting and media
Two Chinese calligraphy characters at the bottom right corner: communication