Sam Lankford is the Director of the Sustainable Tourism and the Environment Program at UNI (www.uni.edu/step). He has a Ph.D. in from the University of Oregon , where he specialized in tourism planning and development. He also holds a Master of Urban and Regional Planning degree from the from the University of Oregon . He holds a Master of Arts in Recreation and Park Planning and a BA in Geography from CSU-Chico. Sam Lankford has been a practicing planner in both staff and consulting roles in California , Oregon , Washington , Iowa , and Hawaii . He has conducted planning, needs assessments, community impact studies, carrying capacity studies, and market research in those states and other countries. He specializes in tourism and recreation development.