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The work of the Creative Life Research Center

is built upon these seven Creativity Principles

Creativity is not exclusive to any one discipline or domain, but essential to all.

Creativity requires informal and formal curiosity—poking and prying with a purpose.

Creativity requires passion. Creative people share a passionate curiosity and engagement with some dimension of life.

Creativity includes the vision necessary to identify new challenges and new problems to solve.

Creativity requires Flow: concentration, engagement, and persistence in meeting complex challenges.

Creativity results from the interplay of people, places, processes, and domains, not just from "special" people thinking outside the box.

Creativity requires action: convincing others that a new idea, product, service, or artistic expression improves the status quo.

Creativity is essential for students, educators, families,

work environments, communities, and nations.

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