The Medium is The Message
In "Understanding Media: The extensions of Man" (pp. 7-21)
by Marshall McLuhan in

  Dr. Herbert Marshall McLuhan (1911-1980)
The Medium is the Message Global Village  


Born in Edmonton, Alberta, Scottish-Irish heritage 
Ph.D. Cambridge, 1942 
Professor at University of Toronto, 1946-1980 (English Literature, Mass Communication)  
        University of Windsor, 1944-46 
        St. Louis University, 1937-44  
        University of Wisconsin, 1936

The following are the quotations from
Medium is the Massage" by McLuhan, Fiore, & Agel (1967)

The medium, or process, of our time--electric technology--
is reshaping and restructuring patterns of social interdependence and
every aspect of our personal life.

The new electronic interdependence recreates the world
in the image of a global village

It is forcing us to reconsider and reevaluate practically every thought, every action, and every institution formerly taken for granted.   

Everything is changing -- you, your family, your neighborhood, your education, your job, your government, your relation to "the others." And they're changing dramatically.  

Links to the Sites of McLuhan Studies

The CIOS/McLuhan Website
Celebrating 100 years of McLuhan ĘC Marshall McLuhan
McLuhan Institute
The McLuhan Program in Culture and Technology at the University of Toronto
Journal of Computer-Mediated Communication by Indiana University School of Library & Information Science and School of Informatics
The McLuhan Probes
More McLuhan Links

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