mcluhan

The Medium is The Message
In "Understanding Media: The extensions of Man" (pp. 7-21)
by Marshall McLuhan in 1964

Dr. Herbert Marshall McLuhan (1911-1980)
“The Medium is the Message” “Global Village”

Biography
Born in Edmonton, Alberta, Scottish-Irish heritage
Ph.D. Cambridge, 1942
Professor at University of Toronto, 1946-1980 (English Literature, Mass Communication)
        University of Windsor, 1944-46
        St. Louis University, 1937-44
        University of Wisconsin, 1936

The following are the quotations from
"The Medium is the Massage" by McLuhan, Fiore, & Agel (1967)

The medium, or process, of our time--electric technology--
is reshaping and restructuring patterns of social interdependence and
every aspect of our personal life.

The new electronic interdependence recreates the world
in the image of a global village

It is forcing us to reconsider and reevaluate practically every thought, every action, and every institution formerly taken for granted.

Everything is changing -- you, your family, your neighborhood, your education, your job, your government, your relation to "the others." And they're changing dramatically.

The medium, or process, of our time--electric technology-- is reshaping and restructuring patterns of social interdependence and every aspect of our personal life.

The medium, or process, of our time--electric technology--
is reshaping and restructuring patterns of social interdependence and
every aspect of our personal life.